Biography

Heidy was born in Curitiba, Brazil where her family spent six generations owning and operating Essenfelder Pianos. As Heidy grew up the economic situation in Brazil began to decline, her father, being an economist, began to discuss the current state of affairs during Sunday family dinners. These Sunday dinner discussions are what sparked Heidy's lifelong interest in finance, and led her to a career in advising. Her passions are numbers and people.

After moving to the Miami area as a teenager, Heidy graduated from The University of Miami with a degree in International Finance and Marketing and later received her Master's in Finance and Entrepreneurship from Babson College, where she is the Florida Alumni Vice President. Before her time at Morgan Stanley, she has worked for Nokia and BNY Mellon.

In her spare time she enjoys traveling, cycling, reading, and spending time with her family.
Services Include
Securities Agent: NV, DC, CA, MA, CO, NY, NC, CT, WI, SC, NJ, MD, AZ, IL, GA, FL, PA, DE; General Securities Representative; Investment Advisor Representative
NMLS#: 2061295
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

A Map to your financial success

My goal is to create and implement a personalized financial strategy that encompasses all facets of your financial wealth and health. I deploy a step-by-step process that keeps you informed, involved, and on-track for your goals.
    Icon Image
    Step 1: Discovery
    I take the time to get to know you and your family as we begin to build our relationship. Regardless of your goals, I consider your entire financial and life picture to carefully craft a financial strategy that best fits you and your loved ones.
    Icon Image
    Step 2: Forming Your Strategy
    Using your life goals and personal circumstances as a blueprint, I create a risk-balanced strategy that maps out a clear path to achieving your goals.
    Icon Image
    Step 3: Strategy Implementation
    I conduct careful research and analysis that is coupled with Morgan Stanley's global suite of services to ensure swift and versatile action in all market scenarios.
    Icon Image
    Step 4: Ongoing Review
    Once your plan is implemented, our work together has only just begun. I consult with you regularly to monitor the performance of your strategy to ensure that you remain on-track towards your goals despite any changes in your life or the markets.
As a mother, Heidy understands the importance of setting the next generation up for success. She believes that financial literacy is a family affair, and that each family should teach their children the value of the dollar. One of her passions is teaching families how to approach investing to benefit future generations and helping with educating children on how to make smart financial decisions from a young age.
    Icon Image
    Making Financial Literacy A Family Affair
    Financial literacy means being equipped with the knowledge to make smart financial decisions during every stage of your life. Here at Morgan Stanley, we have a variety of resources available to our clients, and their families, to help them stay educated and up-to date on
    all things finance.
    Financial Literacy Resources
    Icon Image
    Next Generation Gifting Considerations
    Gifting is a great way to minimize estate taxes, all while helping the younger generation start off on the right path for their future. However, there are a variety of things to consider when gifting assets.
    What to Consider When Gifting Assets
    Icon Image
    Personal Finance Activities for Kids
    We all know how difficult it can be to teach your children the value of money, and more importantly, the smart way to use the money you have earned. For our Reserved Living & Giving clients, we have a variety of fun activities for children of all ages that can help with teaching your children how to handle finances properly.
    Activities to Teach the Next Generation About Finance
    Icon Image
    Starting the Conversation
    We understand that many parents are unsure about how to start the conversation with their children about money. To make it easier, we have put together an article to help guide parents on how to start these conversations and some talking points to consider.
    A Parents Guide to Talking to Your Kids About Money

My Clients

Tab Image
Business Owners & Entreprenuers
Here at Morgan Stanley, we understand the unique circumstances that arise from owning your own business. Working with an experienced Advisor can help set you and your business up for success by helping to make smart investment decisions that will impact your business in a positive way.
Monetizing Your Business
Retirees
Developing a plan for retirement is essential. Working with an experienced advisor can help with making sure you are meeting your personal retirement needs. Retirement planning can be stressful, the advisors at Morgan Stanley are here to make this stressful process as easy as possible
Simplify your Retirement
Executives
Working with executives comes with its own unique set of challenges. When investing Morgan Stanley knows that our clients want to keep as much as they can of what they earn. Our advisors are here to help you create a strategy that will minimize the taxes paid on investments.
Tax Management Strategies
Women
Whether you are a single woman or mother, a divorcee or widow, or a happily married woman in charge of the finances, I want to assist you in education, resources and planning to help you navigate all things financial.
Women Without Limits

Insights & Resources

Financial education can lead to better insights into our investment strategy and discipline, and better long-term decisions. As a result, we are committed to providing you with important information about managing your wealth more effectively in today’s global markets.

We have assembled the following resources that reinforce the fundamental investment strategies and concepts of our practice. We’ve provided links to these materials, where available, and hope you’ll return often to learn more about the topics that impact your overall wealth.
    Icon Image
    Retirement Planning
    Planning for retirement is something that can never be done too soon. Here are six simple steps to help you determine whether you are on track to meet your retirement needs.
    Simple Six Step Retirement Checklist
    Icon Image
    Reserved Living & Giving
    Reserved Living & Giving is a complimentary loyalty program available to Morgan Stanley Clients with a minimum of $1M in AUM. As a reserved member, clients will have access to exclusive partner offers and discounts, as well as thought leadership content and a variety of lifestyle and personal finance topics
    Reserved Living & Giving
    Icon Image
    Thoughts on the Market
    With perspectives on the forces shaping the market, join Morgan Stanley's Chief Investment Officer and Chief US Equity Strategist as he and his colleagues discuss their viewpoints regarding the latest trends in the financial marketplace.
    Listen to the latest episode
    Icon Image
    Impact Quotient(IQ)
    The Morgan Stanley Impact Quotient™ application gives Wealth Management clients new customizable insights into the social and environmental impact of their investment portfolios.
    Impact Quotient(IQ)
    Icon Image
    Global Investment Committee on the Markets
    A monthly publication that summarizes the Global Investment Committee’s market outlook and contains thought-provoking essays that examine the forces shaping the investment landscape. Check out this month's edition here.
    Read the latest publication

Location

200 S Biscayne Blvd
Ste 1100
Miami, FL 33131
US
Direct:
(305) 476-3334(305) 476-3334
Fax:
(305) 448-5738(305) 448-5738

Meet My Team

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Frank Rivera

Frank Rivera is a Private Banker serving Morgan Stanley Wealth Management offices in Florida.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Frank began his career in financial services in 2001 and joined Morgan Stanley in 2016. Prior to joining the firm, he was a Mortgage Consultant at PHH Mortgage.

Frank lives in South Florida. Outside of the office, he dedicates his time to giving back to the community by actively participating in philanthropic initiatives. In his personal time, Frank enjoys wine tasting, gastronomy and traveling.
NMLS#: 223230
Private Bankers, Ultra High Net Worth ("UHNW") Specialists, PBG Market Managers, Lending Advisors, Mortgage Consultants, Regional Mortgage Specialist, Cash Management Specialists, Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
Article Image

A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
Article Image

Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
Article Image

529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
Article Image

Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.
Ready to start a conversation? Contact Heidy Frank today.
Market Information Delayed 20 Minutes
1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

Back to top



2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

Back to top



4Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

Back to top



5Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Back to top



7Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Back to top



Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

CFP Board owns the marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)