My Story and Services

Gerry has been serving the investment needs of individuals, retirees and small businesses since 1986. He most recently came to Morgan Stanley in 2009 after a decade with UBS Financial Services. As founding partner of the Simmons Van Dyk Group, Gerry focuses on the team’s equity strategy after earning the CERTIFIED FINANCIAL PLANNING™ and Portfolio Management Director Designations.

He is Series 6, 7, 63, 26, SIE as well as Life, Accident & Health Insurance licensed. NMLS 1401721

Gerry graduated from Plymouth State College with a Bachelor of Science in Business Management. A long time New Jersey resident, he currently lives in Indian Lake, Denville with his wife Tricia. They have 5 sons. Gerry is an active member of his community and was proud to coach his son’s Hockey teams. After retiring from coaching, Gerry now spends time traveling, playing golf and tennis.


“I thoroughly enjoy the process of getting to know my clients and their families. I recognize that each client deserves to be treated as an individual with a plan that fits them now, and changes with them over time.”

-Gerry Simmons
Services Include
Securities Agent: CO, WA, VT, UT, TX, SC, OK, MD, IL, GA, OR, NY, CA, WI, CT, AZ, VA, NM, NH, LA, NJ, MI, MA, DC, KY, DE, TN, PA, NC, MN, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 1401721
CA Insurance License #: OB92938
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

My Process

I believe certain steps are necessary in order for you to feel comfortable and confident. My process addresses key phases when assisting you as you plan for your financial future, including:
The Evaluation Phase
To start, I will spend time determining your financial standing, including where your assets are currently allocated and what you have done up to this point.
The Risk Assessment Phase
I will then determine your risk tolerance and how it fits in with your current financial standing. At this point, I will begin to discuss your goals and your comfort level in assuming the risk necessary to achieve those goals.
The Wealth Review & Goal Determination Phase
At this crucial phase, I will take a deep dive into your personal finances. This requires an analysis of internal expenses, performance to date, current and desired risk level, and a future retirement income analysis. It is at this point I will be able to determine the feasibility of your retirement goals and the likelihood of achieving your objectives.
The Planning & Monitoring Phase
Based on the analysis above, we will collaborate to build a customized financial plan that allocates assets and builds a portfolio with your ultimate goals in mind. From there I will continue to monitor the progress of the plan, with regular meetings throughout our relationship to update you on your progress and discuss any changes if needed.

Modern Wealth Tools

Morgan Stanley's suite of Modern Wealth Management Tools allows advisors to offer more customized and comprehensive advice than anywhere else. These tools' ease of use allows for a more in-depth view of a client's financial life to be taken, resulting in better service and more well-rounded advice.
    Icon Image
    Morgan Stanley Online & MS Mobile
    Morgan Stanley Online (MSO) has a variety of features beyond viewing your account balance and activity.

    FEATURES

    eAuthorizations: an enhanced way to authorize transactions with one click on Morgan Stanley Online and the Morgan Stanley Mobile App

    eDelivery: reduces paper documents sent by mail and can protect your personal information from getting into the hands of identity thieves.

    Managing your everyday finances such as paying bills online, sending money or transferring funds.
    Morgan Stanley Online
    Icon Image
    Digital Vault
    Keeping important documents and financial records organized and readily available is one of the best gifts you can give those you love. In the event of catastrophe or serious illness, disability or death, your Family Records Organizer can immediately provide vital, timely information to both your family and professional advisors.

    The Digital Vault on Morgan Stanley Online and the Mobile App allows you and your clients to build a central, shared document library where all documents are stored using encryption.
    Digital Vault
    Icon Image
    Goal Planning System (GPS)
    GPS helps clients define what they want out of life, and then creates a financial framework to bring these goals to life.

    FEATURES

    Tracks and monitors clients’ progress to goals and instantly updates status upon Financial Advisors’ demand.

    Serves as a tool to evidence formalize the goal plan and highlights Financial Advisors’ understanding of what is most important to their clients.

    Delivers tax-efficient solutions, differentiating Financial Advisors’ service offering from competitors, making for a more compelling argument for asset consolidation.
    Goal Planning System
    Icon Image
    Total Wealth View
    The ability to view all of your assets together provides the opportunity to advise on your Morgan Stanley accounts with your entire financial picture in mind.

    Log into Morgan Stanley Online or download the Morgan Stanley Mobile App to link and add external accounts.
    Total Wealth View

Resource Center

I am committed to providing both prospects & clients the latest insight and resources available to be better informed in the current marketplace. The most current content available includes:
GIC Weekly Research Report (June 2021)
The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.
GIC Weekly Research Report
The Debate over U.S. Fiscal Stimulus and Inflation
Republicans and Democrats are still far apart on the shape of a new fiscal stimulus bill, but that doesn’t mean a pathway to passage isn’t emerging.
The Debate over U.S. Fiscal Stimulus and Inflation
Was January a Roadmap for 2021?
Historically speaking, as goes January, so goes the year. Here’s why higher volatility and dispersion of returns between sectors and stocks may define 2021.
Was January a Roadmap for 2021?
6 Ways To Start Fresh Financially in 2021
Heading into the New Year, it’s time to take stock of your budget, debt and investments—and check them against your financial goals. These 6 steps can guide your thinking.
6 Ways To Start Fresh Financially in 2021

Location

61 South Paramus Road
3rd Fl
Paramus, NJ 07652
US
Direct:
(201) 670-3442(201) 670-3442
Toll-Free:
(201) 444-1200(201) 444-1200

Meet My Team

Wealth Management
Global Investment Office

Portfolio Insights

Ready to start a conversation? Contact Gerald Simmons today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

Back to top



2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



3Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

Back to top



4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Back to top



5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

Back to top



6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

Back to top



7Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

Back to top



8Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Back to top



9Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Back to top



Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)