About Justin Goninen
A Certified Financial Planner®, Family Wealth Advisor, and founding partner of Capitol Bay Wealth Management Group, Justin has dedicated his career to serving the specialized needs of successful professionals, business leaders, and families living in the greater Madison area and around the country. His primary responsibilities include cultivating strong relationships with clients and the overall management of the group practice, with an emphasis on financial planning, investment research and portfolio construction, as well as tax and estate plan coordination. For his skills and strengths as a Financial Advisor, Justin is a member of Morgan Stanley's Century Club.
A graduate of the University of Wisconsin - Madison with a B.S. degree in Personal Finance, Justin loves being a Financial Advisor, helping clients achieve their goals, while reaching new levels of financial success. His profession combines two important aptitudes – organization and the art of planning – with his long-term interest in finance. He genuinely enjoys educating and helping people make more confident decisions about their wealth using practical strategies steeped in results-driven principles.
Justin began his career in financial services in 2008 as a Financial Advisor Associate at UBS, where he first met Carlyn Hensen, his current business partner. He worked there and at a local advisory firm over the next five years before joining Morgan Stanley in 2013. Today, Justin enjoys working on a team that brings a diversity of skills, ideas, and solutions together to meet the ever-evolving needs of their clients.
Justin believes balance is vital to a happy life. Originally from Mineral Point, Justin now calls Mount Horeb his home, where he lives with his wife, Catie, and their two children. Justin also believes in the long-term growth of his beautiful town and has served as President and Board Member of the Mount Horeb Chamber of Commerce. When he's not assisting clients or leading Chamber efforts, you can find Justin watching his kids play sports or cheering on his favorite college sports teams. He loves spending time with his tight-knit family and enjoys attending a Wisconsin Supper Club.
Securities Agent: IA, FL, AR, WY, MS, IL, UT, NM, MI, CA, AK, PA, OR, NY, NC, CO, WA, DE, DC, TX, SC, NV, MD, WI, NH, ID, MN, MA, GA, NJ, CT, MO, ME, IN, AZ, AL, VA, OH; General Securities Representative; Investment Advisor Representative
NMLS#: 1297853
CA Insurance License #: 0I61202