Executive Director, Financial Advisor, Alternative Investments Director, Qualified Plan Financial Consultant, Family Wealth Director
Phone:
(239) 449-7820(239) 449-7820
Florida Dynamic Wealth Management Group at Morgan Stanley
Naples:
(239) 449-7821(239) 449-7821
Sarasota:
(941) 364-7469(941) 364-7469
Industry Award WinnerOur Mission Statement
Empowering successful individuals, families and business owners with the expertise to make confident financial decisions that bring their personal visions to life.
Our Story and Services
As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
The Planning Process
To reach your goals, you need a wealth plan informed by a comprehensive assessment of your current budget and finances, clear objectives and sound advice that puts you in the center of the process. I use a four-step Goals Planning System (GPS) to create your personal roadmap towards financial achievement and protection.
- Discover: Understand your values, objectives and quantify your goals.
- Advise: Create a tailored wealth plan to help keep you on track.
- Implement: Add value with tax-aware and cost-sensitive capabilities.
- Track Progress: Know where you stand and adjust to your changing needs and the environment that changes around you. Using advanced technology and years of industry experience, allows me to develop a plan that includes not only investments, but also ways to help mitigate investment-related taxes, manage your everyday finances and address borrowing needs. Plus, the I will provide regular progress updates so you can see whether your savings and spending habits are in line with your goals – making it easier for you to stay the course.
LifeView - Intelligent Planning
LifeView is a suite of planning tools that includes goal-specific analysis that I can use to create a realistic, holistic strategy that integrates the various aspects of an individual's financial life, including investments and cash management needs.
Goals Planning System
The Goals Planning System (GPS) is an innovative platform built on Morgan Stanley's intellectual capital and capabilities, to provide clients with comprehensive investing and planning solutions for their individual goals.
Resources for Select Investors
Morgan Stanley offers a plethora of tools that can help solidify your family legacy - past, present, and future.
Family Office Resources
Reflecting on how the most successful families create and maintain enduring legacies across mulitple generations, Morgan Stanley Family Office Resources (FOR) is structured to help clients define a guiding vision, translate that vision into effective strategies and implement those strategies by calling on the tactical expertise of experienced professionals. Accesed by Morgan Stanley advisors through UHNW Client Specialists, our capabilities span three complimentary areas of focus: Governance and Legacy, Wealth Strategies and Signature Access.
Philanthropy
Your list of charitable goals is as unique as your idea of what a better world looks like. However, choosing your goals might be difficult when there are so many deserving causes and unmet needs. I can help guide you through this process. Let's talk about how.
Lifestyle Advisory
Your family history is a crucial part of the person you have become, in more ways than you can imagine. Learning about these familial ties is a fascinating experience that can often shine a spotlight on your past and serve as a guiding light for your future. Morgan Stanley can give you access to various genealogical resources to help bring your family history to life.
Art Resources Team
Morgan Stanley has an Art Resources Team (ART), which has the goal of showing clients how they can address the unique challenges of art as an asset and create bespoke solutions for every client and collection.
Morgan Stanley's Masters Club
In 2024 Christopher Kopp and Janet Hroncich were appointed to Morgan Stanley's prestigious Masters Club, a select group of the firms successful advisors.
Best-In-State Wealth Advisors
In 2023 and 2024, Christopher Kopp was named to the Forbes Best-In-State Wealth Advisors for Florida
In 2019 Janet Hroncich was awarded Forbes Best-In-State Wealth Advisors for Virginia. In 2022, 2023, and 2024 Janet Hroncich was awarded Forbes Best-In-State Wealth Advisors for Florida.
Source: Forbes.com (Awarded 2019, 2022, 2023 & 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Best-In-State Next-Gen Advisors
In 2023-2025, Christopher Kopp was named to the Forbes Best-In-State Next-Gen Wealth Advisors for Florida
Forbes Best-In-State Next-Gen Wealth Advisors Source: Forbes.com (Awarded 2023, 2024, and 2025). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
America's Top Women Wealth Advisor & Top Women Wealth Advisors Best-In-State
In 2022, 2023, 2024, and 2025 Janet Hroncich was awarded Forbes America's Top Women Wealth Advisors and Forbes Top Women Wealth Advisors Best-In-State for Florida.
Source: Forbes.com (Awarded 2022, 2023, 2024, & 2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.
Five Star Wealth Manager
This award was issued in 2017, 2019, 2020, 2021.
The award was determined based on an evaluation process conducted by Five Star Professional based on objective criteria from 2017 Award – 4/26/16-12/21/16 2019 Award – 5/30/18-12/20/18 2020 Award – 5/20/19-12/20/19 2021 Award- 6/1/20-12/18/20. Five Star Professional, as a third-party research firm, identified pre-qualified award candidates based on industry data and contacted all identified broker dealers, Registered Investment Advisor firms and FINRA-registered representatives to gather wealth manager nominations. Self-nominations are not accepted. Wealth managers and/or their firms do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers.
For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com. ©2022 Morgan Stanley Smith Barney LLC. Member SIPC
VALUABLE INSIGHTS AND RESOURCES
We believe financial education leads to better insights into our investment strategy and discipline, and ultimately, better long-term decisions. As a result, we are committed to providing you with important information about managing your wealth more effectively in today's global markets. We have assembled the following resources that reinforce the fundamental investment strategies and concepts of our practice. We've provided links to these materials, where available, and hope you'll return often to learn more about the topics that impact your overall wealth.
Online Security Center
Safeguarding your assets and personal information is paramount to us here at Morgan Stanley. Learn about our extensive security measures and take advantage of our numerous resources and ideas that are geared towards helping you stay protected on the World Wide Web.
Digital Vault
Keeping important documents and financial records organized and readily available is one of the best gifts you can give those you love. In the event of catastrophe or serious illness, disability or death, your Family Records Organizer can immediately provide vital, timely information to both your family and professional advisors.
eDelivery
eDelivery provides you with the ability to view statements and other Firm documents electronically in lieu of paper. Clients who are registered in Morgan Stanley Online may enroll in eDelivery.
Total Wealth View
Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.
Morgan Stanley Online
Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.
The GIC Weekly
Weekly commentary from Lisa Shalett, Morgan Stanley Wealth Management's Chief Investment Officer highlighting the Global Investment Committe's latest thinking on the markets.
On The Markets Podcast
Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.
Location
8889 Pelican Bay Blvd
Ste 300
Naples, FL 34108
US
Direct:
(239) 449-7821(239) 449-7821
2 North Tamiami Trail
Ste 1100
Sarasota, FL 34236
US
Direct:
(941) 364-7469(941) 364-7469
Meet Florida Dynamic Wealth Management Group
Executive Director, Family Wealth Advisor, Alternative Investments Director, Insurance Planning Director, Portfolio Manager, Lending Specialist
Phone:
(941) 364-7469(941) 364-7469
Maggie Ulrich
Vice President, Wealth Management Associate
Phone:
(239) 449-7821(239) 449-7821
Dawn Newland
Business Development Associate
Phone:
(941) 364-7449(941) 364-7449
About Christopher F. Kopp
Chris Kopp’s keen economic insight and demonstrated ability to identify and analyze global macroeconomic trends, coupled with his background in product development and strategy at Morgan Stanley Headquarters, are of strategic importance to the Group.
Chris is a published author and Guest Scholar at educational forums throughout the United States. Chris began his career at Morgan Stanley Wealth Management as a member of the firm’s Product Analyst Program and subsequently worked with Morgan Stanley’s Alternative Investments Group, Consulting Group, Wealth Advisory Solutions Group, and Field Management Organization to create a broad range of truly customized investment strategies for the firms’ high-net-worth clients.
Chris graduated from the College of Holy Cross with Honors and Magna Cum Laude with a Bachelor of Arts in Mathematics and Economics. He also conducted economic research and completed coursework at the London School of Economics and Political Science. In addition to his interest in authoring, Chris is an avid runner, boater, and aviation enthusiast.
Chris is a published author and Guest Scholar at educational forums throughout the United States. Chris began his career at Morgan Stanley Wealth Management as a member of the firm’s Product Analyst Program and subsequently worked with Morgan Stanley’s Alternative Investments Group, Consulting Group, Wealth Advisory Solutions Group, and Field Management Organization to create a broad range of truly customized investment strategies for the firms’ high-net-worth clients.
Chris graduated from the College of Holy Cross with Honors and Magna Cum Laude with a Bachelor of Arts in Mathematics and Economics. He also conducted economic research and completed coursework at the London School of Economics and Political Science. In addition to his interest in authoring, Chris is an avid runner, boater, and aviation enthusiast.
Securities Agent: IL, ME, AL, WA, VT, SD, RI, OK, NE, FL, CT, MT, IN, HI, UT, NY, NJ, MA, GA, TX, NV, KY, DE, SC, NM, DC, CO, OR, OH, WI, MD, AR, VA, TN, NC, MI, CA, AZ, PA, MN, KS; General Securities Representative; Investment Advisor Representative
NMLS#: 1321587
NMLS#: 1321587
About Janet Hroncich
Janet Hroncich is a Senior Vice President with Morgan Stanley and managing principal of The Odyssey Planning Group.
Janet focuses on working with high net worth individuals with complex financial and estate planning needs.
Janet earned her MBA from Golden Gate University in San Francisco, CA and her BA from Dickinson College in Carlisle, PA. After a successful career working at the National Security Agency and as a defense contractor, Janet decided to pursue a career in financial planning in 1999.
Janet is a CERTIFIED FINANCIAL PLANNER® practitioner, a Chartered Financial Consultant®, and a Retirement Income Certified Professional® who is committed to helping her clients achieve financial independence.
Janet is active in numerous professional and philanthropic organizations, including:
- Member, Epworth Methodist Church, Rehoboth Beach, Delaware
- Stewardship Pathway (2013 – 2015)
- Planned Giving and Endowment Chairperson (2013 – 2015)
- Member, WE@MS (Women Engaged at Morgan Stanley)
- Volunteer and Fundraiser for Alex’s Army Childhood Cancer Foundation, Haymarket, Virginia
- Former Board Member, Miriam’s Table, Rehoboth Beach, Delaware
In her free time, Janet enjoys boating, golf, traveling and is an avid sports fan.
Janet focuses on working with high net worth individuals with complex financial and estate planning needs.
Janet earned her MBA from Golden Gate University in San Francisco, CA and her BA from Dickinson College in Carlisle, PA. After a successful career working at the National Security Agency and as a defense contractor, Janet decided to pursue a career in financial planning in 1999.
Janet is a CERTIFIED FINANCIAL PLANNER® practitioner, a Chartered Financial Consultant®, and a Retirement Income Certified Professional® who is committed to helping her clients achieve financial independence.
Janet is active in numerous professional and philanthropic organizations, including:
- Member, Epworth Methodist Church, Rehoboth Beach, Delaware
- Stewardship Pathway (2013 – 2015)
- Planned Giving and Endowment Chairperson (2013 – 2015)
- Member, WE@MS (Women Engaged at Morgan Stanley)
- Volunteer and Fundraiser for Alex’s Army Childhood Cancer Foundation, Haymarket, Virginia
- Former Board Member, Miriam’s Table, Rehoboth Beach, Delaware
In her free time, Janet enjoys boating, golf, traveling and is an avid sports fan.
Securities Agent: MN, KS, HI, WI, SD, NM, AR, NV, NE, ME, MD, WV, TX, TN, PA, MI, DC, AL, NC, MA, IN, CT, AZ, OR, GA, FL, WA, OK, OH, NJ, KY, DE, CO, VA, SC, CA, NY, IL, VT, UT, RI; General Securities Representative; Investment Advisor Representative
NMLS#: 1310715
NMLS#: 1310715
About Maggie Ulrich
As a Vice President with over 20 years of experience in the Wealth Management industry, Maggie strives to provide exceptional client service while also finding solutions to client needs. She has dedicated her career to help clients have confidence that their finances are treated with utmost care. Maggie graduated from The Florida State University with a degree in Business Administration and Marketing. She and her husband Ryan have 2 children, Hannah and Adam, and when not working she enjoys traveling and volunteering throughout the community.
About Dawn Newland
Dawn began her financial career in 1990 working in retail banking on Long Island, NY holding various positions as Sales Representative, Assistant Branch Manager and Staff Compliance Auditor. She joined Morgan Stanley in 2011 as a Senior Registered Client Service Associate working with a Barron's Top 100 Advisor in NY. When Dawn relocated to Venice, Florida in 2017, she began working for UBS Financial Services as a Senior Registered Client Service Associate.
Dawn is driven to deliver a service experience that consistently exceeds clients' expectations. Her passion is providing this experience with courtesy and level of personal care the team's clients deserve. Dawn holds a Series 7, 63 and 65, along with her Florida Life, Life & Health and Variable Annuity Licenses. Dawn and her husband, John, enjoy family time with their son going to the gym, beach and outdoor activities
Dawn is driven to deliver a service experience that consistently exceeds clients' expectations. Her passion is providing this experience with courtesy and level of personal care the team's clients deserve. Dawn holds a Series 7, 63 and 65, along with her Florida Life, Life & Health and Variable Annuity Licenses. Dawn and her husband, John, enjoy family time with their son going to the gym, beach and outdoor activities
Contact Christopher F. Kopp
Contact Janet Hroncich
Awards and Recognition
Forbes Best-In-State Wealth Management Teams
2023-2024 Forbes Best-In-State Wealth Management Teams Source: Forbes.com (Awarded 2023-2024). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.
Forbes Best-In-State Wealth Advisors
2019, 2022-2025 Forbes Best-In- State Wealth Advisors Source: Forbes.com (Awarded 2019, 2022-2025). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Forbes America's Top Next-Gen Wealth Advisors
2023-2024 Forbes America's Top Next-Gen Wealth Advisors (formerly referred to as Forbes Top 1,000 Next-Gen Wealth Advisors, Forbes Top 500 Next Generation Wealth Advisors) Source: Forbes.com (Awarded 2023-2024). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was issued.
Forbes Top Women Wealth Advisors Best-In-State
2022-2025 Forbes Top Women Wealth Advisors Best-In-State Source: Forbes.com (Awarded 2022-2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in September of year prior to the issuance of the award.
4
The Power of Partnerships
By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships
Justine Smale
Private Banker
Stacey Herring
Private Banker
Hannah Sledd
Vice President, Financial Planning Director
Louis Bizien
Planning Associate
About Justine Smale
Justine Smale is a Private Banker serving Morgan Stanley Wealth Management offices in Florida.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Justine began her career in financial services in 1992, and joined Morgan Stanley in 2016. Prior to joining the firm, she spent 21 years at Merrill Lynch and Bank of America and held many positions including Wealth Management Banker, Premier Client Manager, and Branch Manager.
Justine is a graduate of Florida International University, where she received a Bachelor of Arts in Business Administration, Business Management, and International Business with Magna Cum Laude distinction. She lives in Sarasota, Florida with her family.
Outside of the office, Justine donates her time volunteering for different organizations. She also enjoys being active, gardening, spending time outdoors, entertaining at home and spending time with family and friends.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Justine began her career in financial services in 1992, and joined Morgan Stanley in 2016. Prior to joining the firm, she spent 21 years at Merrill Lynch and Bank of America and held many positions including Wealth Management Banker, Premier Client Manager, and Branch Manager.
Justine is a graduate of Florida International University, where she received a Bachelor of Arts in Business Administration, Business Management, and International Business with Magna Cum Laude distinction. She lives in Sarasota, Florida with her family.
Outside of the office, Justine donates her time volunteering for different organizations. She also enjoys being active, gardening, spending time outdoors, entertaining at home and spending time with family and friends.
NMLS#: 641860
About Stacey Herring
Stacey Herring is a Private Banker serving Morgan Stanley Wealth Management offices in Florida.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Stacey began her career in financial services in 1994, and joined Morgan Stanley in 2014. Prior to joining the firm, she was a Mortgage Sales Manager at SunTrust Bank and a Senior Mortgage Loan Officer for over 17 years at Fifth Third Bank. Stacey is a graduate of Florida State University, where she received a Bachelor of Science in Business Marketing and a Minor in Communications.
Stacey currently serves on the Women’s Foundation of Collier County Board of Directors, as well as Junior Achievement of SWFL’s Advisory Board. In addition, Stacey has chaired many community endeavors, serving Naples Community Hospital, PACE Center for Girls of Collier County, and Youth Haven. She is a graduate of the Naples Chamber of Commerce’s Leadership Collier program, awarded Gulfshore Business Magazine’s “40 Under 40 Award”, and in 2013 was awarded the Glass Slipper Award by The Education Foundation, Champions for Learning. In 2014, Stacey was named a Woman of Initiative by the Community Foundation of Collier County for her philanthropy, dedication, and commitment to children’s causes.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Stacey began her career in financial services in 1994, and joined Morgan Stanley in 2014. Prior to joining the firm, she was a Mortgage Sales Manager at SunTrust Bank and a Senior Mortgage Loan Officer for over 17 years at Fifth Third Bank. Stacey is a graduate of Florida State University, where she received a Bachelor of Science in Business Marketing and a Minor in Communications.
Stacey currently serves on the Women’s Foundation of Collier County Board of Directors, as well as Junior Achievement of SWFL’s Advisory Board. In addition, Stacey has chaired many community endeavors, serving Naples Community Hospital, PACE Center for Girls of Collier County, and Youth Haven. She is a graduate of the Naples Chamber of Commerce’s Leadership Collier program, awarded Gulfshore Business Magazine’s “40 Under 40 Award”, and in 2013 was awarded the Glass Slipper Award by The Education Foundation, Champions for Learning. In 2014, Stacey was named a Woman of Initiative by the Community Foundation of Collier County for her philanthropy, dedication, and commitment to children’s causes.
NMLS#: 434321
About Hannah Sledd
Hannah Sledd is a vice president and financial planning director serving Morgan Stanley’s Wealth Management offices in Southwest Florida. She is responsible for helping financial advisors with their clients’ and prospects’ financial planning needs.
Hannah began her career in financial services in 2012 and we are happy that she is rejoining Morgan Stanley. Hannah began her work as an independent advisor in Atlanta, working with top financial firms including E*TRADE and JP Morgan before joining Morgan Stanley. She has a vast array of experiences, including working on an elite trading desk, assisting advisors in the development and implementation of financial plans for their high-net-worth clientele, leading an international mergers and acquisitions team and working as a financial advisor.
Hannah is a graduate of the University of Alabama where she earned a bachelor’s degree in finance with a concentration in investment management, and currently holds the CERTIFIED FINANCIAL PLANNER™ designation. Hannah currently lives in Nashville, TN. When not in the office, Hannah enjoys pilates, travelling, and teaching yoga.
DISCLOSURE:
Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
© 2023 Morgan Stanley Smith Barney LLC. Member SIPC.
Hannah began her career in financial services in 2012 and we are happy that she is rejoining Morgan Stanley. Hannah began her work as an independent advisor in Atlanta, working with top financial firms including E*TRADE and JP Morgan before joining Morgan Stanley. She has a vast array of experiences, including working on an elite trading desk, assisting advisors in the development and implementation of financial plans for their high-net-worth clientele, leading an international mergers and acquisitions team and working as a financial advisor.
Hannah is a graduate of the University of Alabama where she earned a bachelor’s degree in finance with a concentration in investment management, and currently holds the CERTIFIED FINANCIAL PLANNER™ designation. Hannah currently lives in Nashville, TN. When not in the office, Hannah enjoys pilates, travelling, and teaching yoga.
DISCLOSURE:
Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
© 2023 Morgan Stanley Smith Barney LLC. Member SIPC.
About Louis Bizien
Louis Bizien is a Planning Associate at Morgan Stanley providing dedicated financial planning support to Financial Advisors and their teams. Operating as an extension of the FA/Team, he collaborates with clients to discover and define the goals that matter most to them. Leveraging state of the art technology, he will evaluate various options and their potential outcomes to help clients confidently choose the appropriate course of action. Louis provides expertise across a wide suite of Morgan Stanley planning tools designed to assist in the areas of investment accumulation, retirement, education, major purchase, cash flow, risk management, tax efficiency, and wealth transfer planning.
He earned his undergraduate degree from Monmouth University and received the Financial Planning Specialist® designation from the College for Financial Planning. Louis is originally from Rutherford, New Jersey and currently resides there.
He earned his undergraduate degree from Monmouth University and received the Financial Planning Specialist® designation from the College for Financial Planning. Louis is originally from Rutherford, New Jersey and currently resides there.
Private Banking Group (PBG) Market Managers, Senior Private Bankers, Private Bankers, and Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account.
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account.
Wealth Management
Global Investment Office
Portfolio Insights
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Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Rational Investing in an Age of Uncertainty
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Financial Wellness
Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Ready to start a conversation? Contact Florida Dynamic Wealth Management Group today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025), 4763067 (9/2025)
