
Fifth Flower Group at Morgan Stanley
Direct:
(213) 486-8811(213) 486-8811

Our Mission Statement
We believe exceptional wealth management begins with understanding the people behind the plan. Our mission is to deliver tailored financial guidance and a highly personalized experience that helps clients feel confident about every stage of their financial journey.
Our Story and Services
At The Fifth Flower Group, we believe wealth management is about much more than investments and financial strategies. It is about understanding what matters most to the people we serve and helping them navigate life's opportunities, transitions, and milestones with confidence.
Our team was built on a shared commitment to delivering thoughtful guidance, personalized advice, and lasting relationships. While each of us brings a unique background and perspective, we are united by the belief that the most successful client relationships begin with trust, open communication, and a genuine understanding of each client's story.
Together, we bring decades of experience serving individuals, families, business owners, family offices, and nonprofit organizations. Throughout our careers, we have helped clients navigate retirement, business transitions, multigenerational wealth planning, charitable giving, and the many financial decisions that accompany life's most important moments.
For Rick Green, that journey began more than twenty years ago with a passion for finance and a desire to help clients make informed decisions in an increasingly complex world. His experience across investment management and planning, combined with a naturally curious mindset, has shaped an approach centered on thoughtful guidance and long-term relationships.
For Karen Keusayan, financial planning has always been about helping people turn their goals into actionable strategies. Over more than twenty-five years, she has built trusted relationships with clients by helping simplify complex decisions and providing guidance through every stage of life. Her commitment to understanding each client's unique circumstances remains at the center of her practice today.
For Kim Crane, more than three decades of experience in private banking and wealth management have reinforced a simple lesson: every financial decision is personal. Her approach is rooted in listening first, understanding what is most important to each client, and providing the clarity and confidence needed to move forward.
The creation of The Fifth Flower Group represents the coming together of these shared values and experiences. By combining our perspectives, knowledge, and dedication to client service, we have created a team designed to provide both the personalized attention of a boutique practice and the extensive resources of Morgan Stanley.
Today, our mission remains straightforward: to help clients make confident financial decisions while serving as trusted partners through every chapter of their lives. Whether planning for retirement, managing significant wealth, supporting family goals, or navigating life's unexpected changes, we are committed to helping our clients pursue the future they envision.
Because at The Fifth Flower Group, we believe financial success is not measured solely by numbers. It is measured by the confidence, freedom, and peace of mind that come from having a plan aligned with the life you want to live.
Our team was built on a shared commitment to delivering thoughtful guidance, personalized advice, and lasting relationships. While each of us brings a unique background and perspective, we are united by the belief that the most successful client relationships begin with trust, open communication, and a genuine understanding of each client's story.
Together, we bring decades of experience serving individuals, families, business owners, family offices, and nonprofit organizations. Throughout our careers, we have helped clients navigate retirement, business transitions, multigenerational wealth planning, charitable giving, and the many financial decisions that accompany life's most important moments.
For Rick Green, that journey began more than twenty years ago with a passion for finance and a desire to help clients make informed decisions in an increasingly complex world. His experience across investment management and planning, combined with a naturally curious mindset, has shaped an approach centered on thoughtful guidance and long-term relationships.
For Karen Keusayan, financial planning has always been about helping people turn their goals into actionable strategies. Over more than twenty-five years, she has built trusted relationships with clients by helping simplify complex decisions and providing guidance through every stage of life. Her commitment to understanding each client's unique circumstances remains at the center of her practice today.
For Kim Crane, more than three decades of experience in private banking and wealth management have reinforced a simple lesson: every financial decision is personal. Her approach is rooted in listening first, understanding what is most important to each client, and providing the clarity and confidence needed to move forward.
The creation of The Fifth Flower Group represents the coming together of these shared values and experiences. By combining our perspectives, knowledge, and dedication to client service, we have created a team designed to provide both the personalized attention of a boutique practice and the extensive resources of Morgan Stanley.
Today, our mission remains straightforward: to help clients make confident financial decisions while serving as trusted partners through every chapter of their lives. Whether planning for retirement, managing significant wealth, supporting family goals, or navigating life's unexpected changes, we are committed to helping our clients pursue the future they envision.
Because at The Fifth Flower Group, we believe financial success is not measured solely by numbers. It is measured by the confidence, freedom, and peace of mind that come from having a plan aligned with the life you want to live.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Location
444 South Flower St, 34th
Fl
Los Angeles, CA 90071
US
Direct:
(213) 486-8811(213) 486-8811
Meet Fifth Flower Group
About Rick Green
Rick Green is an Executive Director in the Wealth Management division of Morgan Stanley and has been in the financial services industry for nearly two decades. Rick’s focus is helping individuals, family offices, for-profit and non-profit entities pursuing their financial goals. He focuses on a variety of financial instruments including tax-exempt bonds, alternative investments, structured products, mutual and exchange traded funds, equities, annuities, and credit facilities. Rick enjoys helping clients build and maintain custom tailored investment portfolios suited to their specific financial needs.
Rick started his career in financial services after earning a bachelor’s degree in business administration with a focus on finance. After joining Wells Fargo Advisors in 2004 and completing an MBA in 2008 Rick distinguished himself as a Senior Financial Advisor and Managing Director.
Rick joined Morgan Stanley in 2021 because he wanted to be part of a world-class firm where he would be free and empowered to do the best job possible for his clients.
When he’s not working, Rick likes spending time with his wife, two teenage children and their two family cats. His pastimes include amateur astronomy, skiing, hiking, watersports, reading and pop culture. Rick was born and raised in Los Angeles where he spent most of his life and now splits his time between Southern California and Northwestern Montana.
Rick started his career in financial services after earning a bachelor’s degree in business administration with a focus on finance. After joining Wells Fargo Advisors in 2004 and completing an MBA in 2008 Rick distinguished himself as a Senior Financial Advisor and Managing Director.
Rick joined Morgan Stanley in 2021 because he wanted to be part of a world-class firm where he would be free and empowered to do the best job possible for his clients.
When he’s not working, Rick likes spending time with his wife, two teenage children and their two family cats. His pastimes include amateur astronomy, skiing, hiking, watersports, reading and pop culture. Rick was born and raised in Los Angeles where he spent most of his life and now splits his time between Southern California and Northwestern Montana.
Securities Agent: MN, MA, FL, WA, TX, TN, NV, MS, IN, DC, WY, NY, MT, ND, HI, DE, SC, OH, IA, CA, WI, UT, GA, CO, AZ, AL, VT, OK, ME, CT, PA, OR, NM, NC, MO, ID, AR, VA, NJ, MD, IL; General Securities Representative; Investment Advisor Representative
NMLS#: 2243542
NMLS#: 2243542
About Kim Crane
I've spent more than 30 years helping individuals and families make important financial decisions, but what I've learned over the years is that financial planning is about far more than numbers. It's about understanding what's most important to people and helping them navigate life's opportunities, transitions, and challenges with confidence.
My career began in private banking with Bank of America before spending more than two decades at Wells Fargo working closely with high-net-worth individuals and families. Along the way, I had the privilege of helping clients through major life events, from preparing for retirement and selling businesses to planning for future generations.
Those experiences shaped the advisor I am today. I believe the best financial relationships are built on trust, open communication, and a genuine understanding of each client's unique story. As a CFP® professional, my goal is to simplify complex financial decisions and provide thoughtful guidance that helps clients feel informed and confident about their future.
Today, I continue to enjoy building lasting relationships and serving as a trusted resource for the individuals and families I serve. There is nothing more rewarding than helping clients pursue the dreams they have worked so hard to achieve and being there for them through every stage of life.
My career began in private banking with Bank of America before spending more than two decades at Wells Fargo working closely with high-net-worth individuals and families. Along the way, I had the privilege of helping clients through major life events, from preparing for retirement and selling businesses to planning for future generations.
Those experiences shaped the advisor I am today. I believe the best financial relationships are built on trust, open communication, and a genuine understanding of each client's unique story. As a CFP® professional, my goal is to simplify complex financial decisions and provide thoughtful guidance that helps clients feel informed and confident about their future.
Today, I continue to enjoy building lasting relationships and serving as a trusted resource for the individuals and families I serve. There is nothing more rewarding than helping clients pursue the dreams they have worked so hard to achieve and being there for them through every stage of life.
Securities Agent: MT, WY, PA, NV, MO, NC, MS, DE, VA, IN, CT, AZ, SC, OR, NY, CA, AL, NJ, CO, MA, GA, FL, DC, WA, VT, TX, NM, ME, HI, MN, IL, ID, IA, UT, OK, ND, MI, MD, AR, WI; General Securities Representative; Investment Advisor Representative
NMLS#: 612060
CA Insurance License #: 4235717
NMLS#: 612060
CA Insurance License #: 4235717
About Karen Keusayan
Karen Keusayan is an Executive Director in the Wealth Management division of Morgan Stanley and has been a Financial Advisor for over 25 years. Karen focuses on helping families, individuals, family offices, for-profit and non-profit entities pursue their financial objectives through a financial planning process. She has experience with a variety of financial instruments including tax-exempt Municipal bonds, mutual funds, structured notes, equities, credit facilities, life insurance and annuities. Karen utilizes a financial planning process to help clients build and maintain custom tailored investment portfolios suited to their specific financial needs.
After graduating from UCLA with a Bachelor of Science in Biology, Karen joined Merrill Lynch and soon after began their Financial Advisor Professional Development Program. Karen then joined Wells Fargo Advisors in 2001 where she built her practice and became a Managing Director. Karen joined Morgan Stanley in 2021 to be part of a world-class firm where she would be empowered to do the best job possible for her clients. Karen has been recognized by the Financial Times as a Top 400 Adviser.
When Karen’s not working, she enjoys spending time with her family, which includes her middle school aged daughter. She also enjoys hiking, traveling, and summers in Wyoming.
After graduating from UCLA with a Bachelor of Science in Biology, Karen joined Merrill Lynch and soon after began their Financial Advisor Professional Development Program. Karen then joined Wells Fargo Advisors in 2001 where she built her practice and became a Managing Director. Karen joined Morgan Stanley in 2021 to be part of a world-class firm where she would be empowered to do the best job possible for her clients. Karen has been recognized by the Financial Times as a Top 400 Adviser.
When Karen’s not working, she enjoys spending time with her family, which includes her middle school aged daughter. She also enjoys hiking, traveling, and summers in Wyoming.
Securities Agent: OR, GA, NV, NM, NC, MT, MN, MA, PA, MO, IL, NJ, ME, AZ, MD, TN, IA, HI, CO, TX, OK, MS, DC, CT, WY, VT, SC, DE, AR, WI, FL, AL, WA, NY, VA, IN, ID, CA, UT, OH, ND; General Securities Representative; Investment Advisor Representative
NMLS#: 2243543
NMLS#: 2243543

Contact Rick Green

Contact Kim Crane

Contact Karen Keusayan
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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Please read the important disclosures below.
1) Morgan Stanley Wealth Management secured Money Management Institute/Barron’s Industry Awards for Wealth Manager Platform of the Year. The Wealth Manager Platform of the Year category recognizes a wealth manager platform that exemplifies innovation in delivering better outcomes for investors and Financial Advisors. This award has been secured in 2024, 2021, 2020, 2019 & 2018. The winners were selected by a specially appointed MMI Industry Awards Steering Council. The Steering Council consists of representatives from all segments of the MMI membership. After carefully reviewing the nominations submitted, the Steering Council determined a slate of finalists in each award category. The primary contacts at each of MMI’s 207 member firms were eligible to vote to determine the winners. Nominations were reviewed and evaluated to determine finalists June 2024 - July 2024. Finalists were voted on to determine a winner August 2024. MMI/Barron’s does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to MMI/Barron’s in exchange for its receipt of the award. Morgan Stanley is a member of MMI and pays a fee to MMI as part of its membership dues. Morgan Stanley’s receipt of this award is not indicative of any future performance. These awards were granted to Morgan Stanley based on the time period from October 2023 to June 2024. There were 6 firms considered for the Wealth Management Platform of the Year Award and 12 firms considered for the Distribution Excellence Award. The Money Management Institute (MMI) is the industry association representing financial services firms and Barron’s is a financial magazine; both groups are responsible for the award. Accolade qualifications for past years may vary; additional information available upon request.
2) Industry’s top tax-optimization technology refers to tax management capabilities developed by Eaton Vance and Parametric, affiliates of Morgan Stanley. Morgan Stanley is a leading provider of direct indexing strategies. According to Cerulli Associates’ Q1 2026 Managed Account Edition, Morgan Stanley ranked first among 15 firms in Direct Index SMA assets under management based on reported industry assets. The ranking reflects scale of assets and does not evaluate tax outcomes, performance, or quality of technology. Tax outcomes will vary and are not guaranteed.
3) The Celent Model Wealth Manager 2025 Awards for Data and Analytics and Essential and Emerging Technologies were granted to Morgan Stanley following an evaluation process conducted by Celent analysts. To be considered for this award, Morgan Stanley submitted Model Wealth Manager 2025 Nomination Award Worksheets to Celent on or about January 30, 2025. Celent judged each submission on three criteria: (1) Measurable business benefits of live initiatives; (2) degree of innovation relative to the industry; and (3) technology or implementation excellence. In order to win, the initiatives must demonstrate clear business benefits, innovation, and technology or implementation excellence. Celent does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to Celent in exchange for the award. Morgan Stanley is not affiliated with Celent. Based on their submission on January 30, 2025 for Celent’s 2025 Model Awards program, Celent granted Morgan Stanley their awards in June, 2025 and publicly shared the news in June, 2025. Celent is a global financial services research and advisory firm and is responsible for determining the recipient of this award.
4) Q4 2025 Securities Based Lending McLagan Survey – 6 Firm Report. Based on both Non-Purpose Lending and total SBL balances. Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss.
Not all products, tools, platforms, and services referenced are available to all clients. Please speak with your Financial Advisor for eligibility criteria.
Investing in securities involves risk, including possible loss of principal. Diversification does not guarantee a profit or protect against loss in a declining financial market.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Alternative investments are often speculative and include a high degree of risk. Investors can lose all or a substantial amount of their investment. They may be highly illiquid, can engage in leverage, short-selling and other speculative practices that may increase volatility and the risk of loss, and may be subject to large investment minimums and initial lock-ups. They may involve complex tax structures, tax inefficient investing and delays in distributing important tax information. They may have higher fees and expenses that traditional investments, and such fees and expenses can lower the returns achieved by investors.
Cash management and lending products and services are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss. For details please see the important disclosures below.
Important Risk Information for Securities Based Lending: Clients must be aware that: (1) Sufficient collateral must be maintained to support the loan and to take future advances; (2) Clients may have to deposit additional cash or eligible securities on short notice; (3) Some or all of the pledged securities may be sold without prior notice in order to maintain account equity at required collateral maintenance levels. Clients will not be entitled to choose the securities that will be sold. These actions may interrupt long-term investment strategy and may result in adverse tax consequences or in additional fees being assessed; (4) Morgan Stanley Bank, N.A., Morgan Stanley Private Bank, National Association or Morgan Stanley Smith Barney LLC (collectively referred to as "Morgan Stanley") reserve the right not to fund any advance request due to insufficient collateral or for any other reason except for any portion of a securities based loan that is identified as a committed facility; (5) Morgan Stanley reserves the right to increase the collateral maintenance requirements at any time without notice; and (6) Morgan Stanley reserves the right to call securities based loans at any time and for any reason.
With the exception of a margin loan, the proceeds from securities based loan products may not be used to purchase, trade, or carry margin stock (or securities, with respect to Express CreditLine); repay margin debt that was used to purchase, trade or carry margin stock (or securities, with respect to Express CreditLine); and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.
To be eligible for a securities based loan, a client must have a brokerage account at Morgan Stanley Smith Barney LLC that contains eligible securities, which shall serve as collateral for the securities based loan.
Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
There is no guarantee that tax-loss harvesting will achieve any particular tax result. Clients may elect Tax Management Services for the account by notifying their Financial Advisor, and indicate what Maximum Tax or Realized Capital Gain Instruction is desired for the account, if any. The Tax Management Services Terms and Conditions attached to the Morgan Stanley Smith Barney LLC Select UMA ADV brochure as Exhibit A will govern Tax Management Services in the account. Review the Morgan Stanley Smith Barney LLC Select UMA ADV brochure carefully with your tax advisor.
Industry acclaimed risk platform refers to Morgan Stanley Smith Barney LLC’s (“Morgan Stanley”) Portfolio Risk Platform. The assumptions used in the Report incorporate portfolio risk and scenario analysis employed by BlackRock Solutions (“BRS”), a financial technology and risk analytics provider that is independent of Morgan Stanley. BRS’ role is limited to providing risk analytics to Morgan Stanley, and BRS is not acting as a broker-dealer or investment adviser nor does it provide investment advice with respect to the Report. Morgan Stanley has validated and adopted the analytical conclusions of these risk models. The analysis provided is illustrative only. Morgan Stanley cannot predict a portfolio’s risk of loss due to, among other things, changing market conditions or other unanticipated circumstances. The analysis is based purely on assumptions made using available data and any of its forecasts are subject to change.
The footnotes below apply to the industry-leading claims referenced above. More information is available upon request.
Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Investment, Insurance and annuity products offered through Morgan Stanley Smith Barney LLC are NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at www.morganstanley.com/wealth or consult with your Morgan Stanley Financial Advisor to read about those differences.
The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum and make a determination based on their own particular circumstances that the investment is consistent with their investment objectives and risk tolerance.
© 2026 Morgan Stanley Smith Barney LLC. Member SIPC.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Please read the important disclosures below.
1) Morgan Stanley Wealth Management secured Money Management Institute/Barron’s Industry Awards for Wealth Manager Platform of the Year. The Wealth Manager Platform of the Year category recognizes a wealth manager platform that exemplifies innovation in delivering better outcomes for investors and Financial Advisors. This award has been secured in 2024, 2021, 2020, 2019 & 2018. The winners were selected by a specially appointed MMI Industry Awards Steering Council. The Steering Council consists of representatives from all segments of the MMI membership. After carefully reviewing the nominations submitted, the Steering Council determined a slate of finalists in each award category. The primary contacts at each of MMI’s 207 member firms were eligible to vote to determine the winners. Nominations were reviewed and evaluated to determine finalists June 2024 - July 2024. Finalists were voted on to determine a winner August 2024. MMI/Barron’s does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to MMI/Barron’s in exchange for its receipt of the award. Morgan Stanley is a member of MMI and pays a fee to MMI as part of its membership dues. Morgan Stanley’s receipt of this award is not indicative of any future performance. These awards were granted to Morgan Stanley based on the time period from October 2023 to June 2024. There were 6 firms considered for the Wealth Management Platform of the Year Award and 12 firms considered for the Distribution Excellence Award. The Money Management Institute (MMI) is the industry association representing financial services firms and Barron’s is a financial magazine; both groups are responsible for the award. Accolade qualifications for past years may vary; additional information available upon request.
2) Industry’s top tax-optimization technology refers to tax management capabilities developed by Eaton Vance and Parametric, affiliates of Morgan Stanley. Morgan Stanley is a leading provider of direct indexing strategies. According to Cerulli Associates’ Q1 2026 Managed Account Edition, Morgan Stanley ranked first among 15 firms in Direct Index SMA assets under management based on reported industry assets. The ranking reflects scale of assets and does not evaluate tax outcomes, performance, or quality of technology. Tax outcomes will vary and are not guaranteed.
3) The Celent Model Wealth Manager 2025 Awards for Data and Analytics and Essential and Emerging Technologies were granted to Morgan Stanley following an evaluation process conducted by Celent analysts. To be considered for this award, Morgan Stanley submitted Model Wealth Manager 2025 Nomination Award Worksheets to Celent on or about January 30, 2025. Celent judged each submission on three criteria: (1) Measurable business benefits of live initiatives; (2) degree of innovation relative to the industry; and (3) technology or implementation excellence. In order to win, the initiatives must demonstrate clear business benefits, innovation, and technology or implementation excellence. Celent does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to Celent in exchange for the award. Morgan Stanley is not affiliated with Celent. Based on their submission on January 30, 2025 for Celent’s 2025 Model Awards program, Celent granted Morgan Stanley their awards in June, 2025 and publicly shared the news in June, 2025. Celent is a global financial services research and advisory firm and is responsible for determining the recipient of this award.
4) Q4 2025 Securities Based Lending McLagan Survey – 6 Firm Report. Based on both Non-Purpose Lending and total SBL balances. Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss.
Not all products, tools, platforms, and services referenced are available to all clients. Please speak with your Financial Advisor for eligibility criteria.
Investing in securities involves risk, including possible loss of principal. Diversification does not guarantee a profit or protect against loss in a declining financial market.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Alternative investments are often speculative and include a high degree of risk. Investors can lose all or a substantial amount of their investment. They may be highly illiquid, can engage in leverage, short-selling and other speculative practices that may increase volatility and the risk of loss, and may be subject to large investment minimums and initial lock-ups. They may involve complex tax structures, tax inefficient investing and delays in distributing important tax information. They may have higher fees and expenses that traditional investments, and such fees and expenses can lower the returns achieved by investors.
Cash management and lending products and services are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss. For details please see the important disclosures below.
Important Risk Information for Securities Based Lending: Clients must be aware that: (1) Sufficient collateral must be maintained to support the loan and to take future advances; (2) Clients may have to deposit additional cash or eligible securities on short notice; (3) Some or all of the pledged securities may be sold without prior notice in order to maintain account equity at required collateral maintenance levels. Clients will not be entitled to choose the securities that will be sold. These actions may interrupt long-term investment strategy and may result in adverse tax consequences or in additional fees being assessed; (4) Morgan Stanley Bank, N.A., Morgan Stanley Private Bank, National Association or Morgan Stanley Smith Barney LLC (collectively referred to as "Morgan Stanley") reserve the right not to fund any advance request due to insufficient collateral or for any other reason except for any portion of a securities based loan that is identified as a committed facility; (5) Morgan Stanley reserves the right to increase the collateral maintenance requirements at any time without notice; and (6) Morgan Stanley reserves the right to call securities based loans at any time and for any reason.
With the exception of a margin loan, the proceeds from securities based loan products may not be used to purchase, trade, or carry margin stock (or securities, with respect to Express CreditLine); repay margin debt that was used to purchase, trade or carry margin stock (or securities, with respect to Express CreditLine); and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.
To be eligible for a securities based loan, a client must have a brokerage account at Morgan Stanley Smith Barney LLC that contains eligible securities, which shall serve as collateral for the securities based loan.
Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
There is no guarantee that tax-loss harvesting will achieve any particular tax result. Clients may elect Tax Management Services for the account by notifying their Financial Advisor, and indicate what Maximum Tax or Realized Capital Gain Instruction is desired for the account, if any. The Tax Management Services Terms and Conditions attached to the Morgan Stanley Smith Barney LLC Select UMA ADV brochure as Exhibit A will govern Tax Management Services in the account. Review the Morgan Stanley Smith Barney LLC Select UMA ADV brochure carefully with your tax advisor.
Industry acclaimed risk platform refers to Morgan Stanley Smith Barney LLC’s (“Morgan Stanley”) Portfolio Risk Platform. The assumptions used in the Report incorporate portfolio risk and scenario analysis employed by BlackRock Solutions (“BRS”), a financial technology and risk analytics provider that is independent of Morgan Stanley. BRS’ role is limited to providing risk analytics to Morgan Stanley, and BRS is not acting as a broker-dealer or investment adviser nor does it provide investment advice with respect to the Report. Morgan Stanley has validated and adopted the analytical conclusions of these risk models. The analysis provided is illustrative only. Morgan Stanley cannot predict a portfolio’s risk of loss due to, among other things, changing market conditions or other unanticipated circumstances. The analysis is based purely on assumptions made using available data and any of its forecasts are subject to change.
The footnotes below apply to the industry-leading claims referenced above. More information is available upon request.
Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Investment, Insurance and annuity products offered through Morgan Stanley Smith Barney LLC are NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at www.morganstanley.com/wealth or consult with your Morgan Stanley Financial Advisor to read about those differences.
The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum and make a determination based on their own particular circumstances that the investment is consistent with their investment objectives and risk tolerance.
© 2026 Morgan Stanley Smith Barney LLC. Member SIPC.
CRC 4665150 (8/2025), 5378280 (5/2026)




























