My Story and Services

About Erika Odell
Financial Advisor | Financial Planning Specialist | Morgan Stanley Wealth Management
I believe financial wellness isn’t simply about reaching a number. It’s about creating choices. Thoughtful financial decisions made today can provide greater flexibility for ourselves and our families in the years ahead.

I think about the years beyond 60 not simply as retirement, but as another significant chapter of life. For many women, it is a time when decisions about health, wealth, home, family, purpose, philanthropy, and community increasingly intersect. It is also an opportunity to step back and ask a larger question: What is the purpose of our money?

For many families, the answer extends well beyond retirement security. It may include helping children and grandchildren, supporting charitable causes, creating meaningful experiences, preserving family values, or preparing the next generation to become thoughtful stewards of family wealth.

I believe women bring an important perspective to these conversations. Regardless of which spouse has historically been the primary breadwinner or managed the family’s investments, decisions about how wealth is used, shared, and ultimately transferred affect the entire family. I encourage both spouses to be engaged in the planning process and to consider financial decisions within the broader context of family relationships, values, and long term intentions.

These conversations can also create a natural opportunity to engage the next generation. I enjoy meeting with adult children to understand what matters to them, what they hope to accomplish, and how a family’s financial and estate planning decisions may affect future generations. The goal is not simply to discuss inheritance, but to encourage communication about values, responsibility, opportunity, and the purpose of family wealth.

The ability to make these choices is built over a lifetime.

My work with retirees, professionals, business owners, women, and multigenerational families focuses on the financial decisions that accompany major life transitions. This includes retirement and income planning, concentrated stock positions, tax efficient investing, estate planning considerations, philanthropy, and wealth transfer planning.
Many of the individuals and families I work with have spent decades building wealth through disciplined saving, retirement plans, business ownership, equity compensation, and long term investing. As they transition from accumulation to distribution and legacy planning, their financial decisions often become increasingly interconnected.

I favor a coordinated planning approach that considers retirement income, investments, tax considerations, estate planning strategy, philanthropy, family communication, and wealth transfer together rather than as separate decisions. When appropriate, this includes collaborating with a client’s tax and legal professionals.

Background and Experience

Prior to entering wealth management, I held leadership and operational roles in technology, consulting, and legal services, including serving as Chief Operating Officer of a law firm. My engineering education at Bucknell University, combined with my experience in technology, operations, and strategic planning, continues to shape the way I approach client relationships, with an emphasis on thoughtful analysis, organization, and practical implementation.

As a wife and mother of three adult daughters, I also understand personally how financial priorities and family conversations evolve through different stages of life. That perspective reinforces my belief that thoughtful financial planning should consider not only the assets themselves, but also the people, relationships, and intentions surrounding them.

Leadership and Community

Giving back to the community has long been an important part of my life. My involvement has included leadership and service through the Junior League and Rotary International, as well as educational and nonprofit initiatives focused on women, families, and the community.

Through educational forums and community conversations, I continue to explore the intersection of financial wellness, longevity, family, and purposeful living. My perspective is grounded in four ideas:

Health provides the ability.
Financial confidence provides the choices.
Purpose gives life meaning.
Community makes life fulfilling.

To me, financial planning at its best is about more than managing assets. It is about helping individuals and families understand their choices, prepare for life’s transitions, and make thoughtful decisions about the people, priorities, and purposes that matter most to them.

Outside of work, I enjoy hiking the Lamorinda hills, skiing, sailing, and traveling with my husband and family and our Labrador retriever.
Services Include
Securities Agent: KS, DE, VT, VA, PR, PA, OK, CT, AR, RI, OR, NY, MT, MD, AZ, SD, OH, MN, IL, DC, VI, TX, MI, AL, NM, AK, MA, NJ, MO, GA, CA, SC, ME, IN, HI, CO, WI, WA, UT, NE, ND, LA, ID, IA, WY, WV, NV, NH, NC, MS, KY, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 2406562
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Personalized Solutions

While the strategies that my team and I provide are broad in scope, our approach is completely individualized. We deliver the personalized attention to expect as we build a structured plan focused on achieving your financial and legacy goal, while paying particular attention to:

  • Life Style Management: We play particular attention to the timing of milestone events, as well as on-going spending patterns to offer you a set of lifestyle guidelines that help assure that your retirement – and other key goals – are not compromised.
  • Asset Growth and Preservation: Asset management aims to achieve the best possible investment returns that are consistent with your level of risk. We offer you a wide range of strategies that apply long-held investment principles to help your assets appreciate appropriately. Most importantly, we the open free decision making within a cost effective structure.
  • Risk Management: Life's risks manifest themselves in many ways – from loss of health to loss of life – and have the potential to impair the efficiency of a thoughtfully developed plan. Erika and the team proactively address these concerns in a number of ways, ranging from insurance reviews to liquidity strategies.
  • Legacy Planning: Delivering an estate to the next generation or a favorite charity requires more attention than families often commit. Coordinating with outside estate and tax professionals, we align estate planning goals with the appropriate asset titling and beneficiary designation requirements, while incorporating best practice tax strategies to help enhance results.

Who We Work With

We are change navigators for individuals, couples, and families as they prepare for and move through life's important transitions.
Financial life is rarely static. Careers evolve, families grow, businesses are built and sold, children become adults, retirement approaches, and priorities change. We work with individuals, couples, and families to help them navigate these transitions thoughtfully and understand how the financial decisions they make today can create greater flexibility and choice in the years ahead.

Our perspective recognizes the important role women often play in shaping family financial decisions, while bringing both spouses and, when appropriate, the next generation into the conversation.

While women often bring an important perspective to these conversations, we believe thoughtful financial planning is a family conversation. We encourage both spouses to be actively engaged in planning and, when appropriate, help families bring adult children into discussions about values, responsibility, opportunity, and the purpose of family wealth.

Many of our clients have spent decades building wealth through their careers, businesses, retirement plans, equity compensation, disciplined saving, and long term investing. As they move from accumulating wealth to determining how they want to use it, enjoy it, preserve it, and ultimately share it, we help them develop a coordinated financial strategy around the life they want to lead.

Our clients include:
• Individuals and couples preparing for or living in retirement
• Professionals and executives
• Business owners and entrepreneurs
• Women and families navigating significant life transitions
• Individuals with concentrated stock positions
• Multigenerational families thinking about legacy and wealth transfer
• Families who want to engage the next generation in thoughtful financial conversations

Whether the goal is to travel, support children or grandchildren, pursue philanthropy, buy a second home, create a legacy, remain independent as you age, or simply have greater freedom to make choices as life evolves, we believe your financial plan should support not only your wealth, but what you want that wealth to make possible.

Reaching Your Goals

Our process begins and ends with listening to you. We ask you questions about what is important to you and then we listen. Through each step we provide unbiased advice and investment insights to you as we develop and recommend and investment strategy that is uniquely yours.

Discovery:
We begin with an in-depth conversation with you where we listen carefully to understand what is important to you, your family and your legacy.

Through this discussion, we learn about the values that shape your decisions and identify any circumstances unique to your personal situation.

Analysis:
Next we collect and review important financial documents.

We analyize for current and future situation, identify any potential short falls, and discuss the impact of unexpected life events.

In this step, we may also reach out to your CPA and estate attorney as we preform an estate and wealth planning analysis.

Plan Development:
Here we utilize various planning tools and techniques to develop a tailored and detailed strategy with specific recommendations to help you grow, preserve, and transfer your wealth.

This serves as the foundation for for building your initial plan as well as future investment decisions.
Presentation Meeting:

I this step, we present a comprehensive plan designed to achieve your goals.

As part of our presentation, we will explain our investment selection planning and asset allocation strategy.
We will also provide costs and detail on how we monitor performance.

Implementation:
Upon your approval, we will begin to exercise the various strategies presented.

We will also set up tools to provide you with easy access to your accounts and provide on-going update to ensure your plan is implemented as expected.

On-going Service:
We focus on developing a relationship that has special meaning to you and your family.

And, because markets and personal needs evolve over time, we speak with your regularly to held ensure your plan remain on track toward achieving your goals.

Our Core Values

We work each day honoring Morgan Stanley's core values:

Do the right thing, put clients' first, lead with exceptional ideas, commit to diversity and inclusion, and give back.

We live by our personal core values of ethics, building relationships, and collaborting with others to provide innovative solutions that create long-term value for our clients and our community.

Location

1333 N California Blvd
Suite 133
Walnut Creek, CA 94596
US
Direct:
(925) 746-2908(925) 746-2908
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
Article Image

A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
Article Image

Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
Article Image

529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
Article Image

Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
Article Image

Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Erika Pieger Odell today.
Market Information Delayed 20 Minutes
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

Back to top



2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

Back to top



4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Back to top



5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Back to top



Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)