The Peace River Team - Story and Services

For over 20 years, we’ve helped successful families and business owners cut through the noise and take control of their financial futures. The world is complex, but your strategy doesn’t have to be. Our approach is simple, effective, and backed by the full strength of Morgan Stanley—all while keeping you focused on what matters most.

We don’t waste time chasing trends or making short-term bets. Instead, we apply a disciplined, research-driven strategy that helps our clients build, preserve, and grow their wealth with confidence. But we don’t just manage investments—we orchestrate your entire financial picture to ensure every piece works together seamlessly.

Whether it’s structuring your wealth for long-term security, optimizing your tax strategy, planning for retirement, or preparing for a major transition, we provide guidance that helps you stay in control. For business owners, we offer strategies to accelerate business value, prepare for an eventual exit, and transition wealth effectively—ensuring their business success translates into personal financial freedom.

With access to industry-leading resources, we provide comprehensive wealth management solutions across:

Retirement & Cash Flow Planning
Tax Management & Business Strategy
Estate & Legacy Planning
Professional Portfolio Management
Alternative Investments & Private Markets
Liquidity & Wealth Transfer Strategies for Business Owners
Insurance & Lending Solutions

You’ve worked hard to get where you are. Now, let’s take it further. Schedule a conversation today and see what’s possible when your financial strategy is built to win.
NMLS#: 1274552
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Upcoming Firm Events and Replays Available to You

Please join us for upcoming firm events, and enjoy a selection of replays from previous events.

U.S. Policy Pulse - Global Tensions and Washington Moves

Join Morgan Stanley Wealth Management's Chief Economic Strategist, Ellen Zentnerin, for a conversation with Morgan Stanley Wealth Management's Head of U.S. Policy, Monica Guerra, Morgan Stanley's Global Head of Government Relations, Michael J. Stein, as they discuss:

Updates on U.S. trade and immigration policy
The One Big Beautiful Bill Act and its potential implications
Key developments to monitor over the next 30, 60, and 90 days

Watch Replay

Navigating Change With Us

Our team can help navigate key life events like divorce, business exit planning, 1031 exchanges, and much more- We offer sophisticated and tailored advice to protect wealth, minimize risks, and ensure informed decisions during these pivotal moments. Utilize the resources below and let us know how we can help.

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    Family Business Exit Planning

    While creating a successful family business is an exceptional achievement on its own, many founders wish to help ensure future generations can build on this success and continue to generate wealth for their families.
    However, that's often easier said than done.
    Visit the resource below and let us know how we can help you plan for this transition.

    Learn About Exceptional Exits
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    Divorce Planning

    Although divorce is seldom easy, you can prepare for it. Being prepared will help you feel more in control and better equipped to make informed, confident decisions about your financial future. View the article below and reach out to get started with us.

    Learn How to Prepare
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    Exiting Your Business - The Transaction of a Lifetime

    As a business owner, you've devoted your career to building your company. Now is the time to plan for what comes next: spending more time with your family/friends, and taking time for what matters most. Learn more about the complex transition among you, and let a member of our team know when you're ready to discuss further.

    Prepare Yourself Now

Our Focused Diversification Approach to Investing

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Investing should be clear, disciplined, and purposeful—without unnecessary complexity or dilution. At The Peace River Team, we built Index+ with our Focused Diversification approach to do just that: focus on high-quality companies and research-driven stock selection.

Index+ Models at a Glance

• Winner Takes All (WTA) – Built on the chassis of the S&P 500 but turbocharged with the power of Morgan Stanley Research. This high-conviction strategy selects only Morgan Stanley's highest-rated stocks, ensuring that each position is meaningful.

• qDow – A hybrid portfolio that combines the resilience of the DJIA with the innovation of the Nasdaq 100, strategically emphasizing the strongest-rated companies while filtering out weaker holdings.

• Low Volatility Equity Income – A defensive, equity-focused alternative to traditional income strategies, following the same high-conviction discipline as WTA but using the S&P 500 Low Volatility Index as its benchmark.

A Smarter Approach to Portfolio Construction

We don't chase fads, over-diversify, or rely on outdated allocation methods. Index+ portfolios are built to prioritize clarity, conviction, and disciplined portfolio management.

For investors who want simplicity without sacrifice, transparency without clutter, and performance without excessive risk, Index+ provides a research-driven approach that evolves with the markets—without unnecessary complexity.

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

117 Herald Court
Suite 113
Punta Gorda, FL 33950
US
Direct:
(941) 833-2022(941) 833-2022
Wealth Management
Global Investment Office

Portfolio Insights

This is a video content

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Eric Charles Loche today.
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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)