My Story and Services

As your Financial Advisor, I can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together, I can help you to preserve and grow your wealth. You will have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Securities Agent: MO, AL, NV, MS, MI, FL, TN, OR, NJ, IL, TX, MA, DC, GA, CA, WY, WV, VA, NC, LA, KY, HI, CO, SC, RI, NY, ME, AR, NM, PA, MD, AZ, WI, WA, VT, OH, IN, DE, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 1310727
CA Insurance License #: 0C13139
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Upcoming Firm Events

We hope you will join us for this upcoming event.

AI Revolution: The Breakthrough, the Buzz and a Blueprint for the Future

We invite you to watch the replay from our thought-provoking conversation on artificial intelligence (AI) with James Dyett, OpenAI's Head of Enterprise & Strategic Sales, Keith Weiss, Morgan Stanley's Head of U.S. Software Research Jeff McMillan, Morgan Stanley's Head of Firmwide Artificial Intelligence, recorded on Monday, March 24.

CRC4303146 03/2025
Online

Additional Replays

WE ARE COMMITTED TO OPTIMIZING YOUR INVESTMENT RESOURCES AND DECISION MAKING

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    Professional Portfolio Management
    As a portfolio management team, we can provide fully discretionary management solutions to our clientele. We take the time to learn the many facets of our clients' financial situation, so that we can serve in their best interest. Together we can guide you in preserving and growing your wealth with the help of our customized portfolio strategies.
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    Equity Solutions
    Our clients understand that the decisions they make around company stock and options are some of the most consequential they'll face in their financial life. Understanding how your stock or option plan works is only the first step. We work with you to articulate specific goals such as diversification, tax management, charitable giving, or simply having enough cash to live on while you wait for an exit. Projecting a variety of multi-year scenarios, we help you make the best decisions you can to maximize this invaluable asset.
    Learn more about my specialty in Equity Compensation
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    Alternative Investments
    Many of our clients are interested in adding alternative investments to seek out deeper diversification and expand their investible horizon. Our team aims to help eligible investors enhance their returns, lower volatility, manage taxes and earn more income. We offer an in depth understanding and years of experience that help us to guide you through your alternative investment decisions.
    Learn more about our Alternative Investments platform
    Socially Responsible Investing (icon) - DO NOT EDIT CONTENT - MUST USE AS IS
    Socially Responsible Investing
    Our Investing with Impact platform has designed a proprietary process to identify your impact priorities and match them with one of our 360+ investment strategies or customizable portfolio solutions across asset classes, to tailor your portfolio and monitor both financial and impact results over time.
    Morgan Stanley Investing with Impact
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    Lending Solutions
    We consider all aspects of your entire financial situation. Our team provides customized lending solutions that can be used to enhance liquidity, finance asset acquisition and/or protect wealth. We help our clients leverage lending opportunities to achieve their financial goals.
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    Business Planning
    Our team is dedicated to helping our entrepreneurial clients with their business planning and succession planning. Along with sharing our experience in helping business owners, we assist with risk management, cash management, as well as retirement benefits. We have ideas and strategies to help you grow or sell your business.
    Learn more about Morgan Stanley at Work

Location

55 East 52nd Street 10th
Fl
New York, NY 10055
US
Direct:
(212) 603-6135(212) 603-6135
Wealth Management
Global Investment Office

Portfolio Insights

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Eric F Hernandez today.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)