Senior Vice President, Financial Advisor, Senior Investment Management Consultant
Phone:
(336) 721-9255(336) 721-9255
Emerson-Loveless Group at Morgan Stanley
Direct:
(336) 721-4901(336) 721-4901
Toll-Free:
(800) 334-4401(800) 334-4401
Our Mission Statement
Experience, intellectual capital and dedicated personal service to help you meet your life goals
The Emerson Loveless Group at Morgan Stanley
The Emerson Loveless Group at Morgan Stanley advocates for the needs of successful families and their business interests. With more than 78 years of collective experience, we understand that your achievements often come with new concerns about preserving your lifestyle, minimizing your tax burden, and properly preparing your heirs. We believe that the complexity of the problems you face requires time, knowledge, and judgment delivered by a team dedicated to wealth management. Our team is purposefully designed to deliver the strengths of each member to our clients. The Emerson Loveless Group’s knowledge and experience paired with Morgan Stanley’s vast resources allow us to address the changing requirements of virtually every stage of your financial life. We invite you to browse our website and reach out to learn more.
At the Emerson Loveless Group, family is one of our core values. We’re focused on helping you articulate your financial goals to ensure you and your family are prepared for whatever challenges life presents. Our thorough process, attention to detail and high level of dedication for our clients are what we believe differentiates the Emerson Loveless Group. We have helped families through various transitions; from a successful business sale or a career change, to reaching retirement or navigating through the passing of a loved one. We are excited to put our intellectual capital and process to work for you!
At the Emerson Loveless Group, family is one of our core values. We’re focused on helping you articulate your financial goals to ensure you and your family are prepared for whatever challenges life presents. Our thorough process, attention to detail and high level of dedication for our clients are what we believe differentiates the Emerson Loveless Group. We have helped families through various transitions; from a successful business sale or a career change, to reaching retirement or navigating through the passing of a loved one. We are excited to put our intellectual capital and process to work for you!
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Our practice is built on the development of deep and enduring relationships and the delivery of comprehensive wealth management services to a broad range of clients who rely on us to assist them in achieving the following core goals:
Personalized Financial Guidance to Help:
• Manage life-changing events with confidence. These events often include the transition to retirement, the sale of a business, a divorce, or the loss of a spouse.
• Achieve charitable and philanthropic goals.
• Achieve your goals in a manner that aligns with your expectation of a concierge experience.
• Achieve charitable and philanthropic goals.
• Achieve your goals in a manner that aligns with your expectation of a concierge experience.
Investment Management Strategies Intended to:
• Minimize taxes, while helping optimize investment performance.
• Working in tandem with your accountant, attorney, and other advisors to gain the precise knowledge needed to effectively manage virtually all aspects of your wealth.
• Providing ongoing education about the markets and the strategies we recommend.
• Working in tandem with your accountant, attorney, and other advisors to gain the precise knowledge needed to effectively manage virtually all aspects of your wealth.
• Providing ongoing education about the markets and the strategies we recommend.
Retirement Planning Solutions to Help:
• Enjoy retirement without the fear of running out of money.
• Provide access to important resources and are here to answer critical questions that may impact the long-term wealth of your extended family.
• Prepare the next generation to effectively manage wealth.
• Provide access to important resources and are here to answer critical questions that may impact the long-term wealth of your extended family.
• Prepare the next generation to effectively manage wealth.
Morgan Stanley's suite of Modern Wealth Management Tools allows advisors to offer more customized and comprehensive advice than anywhere else. These tools' ease of use allows for a more in-depth view of a client's financial life to be taken, resulting in better service and more well-rounded advice.
Morgan Stanley Online and MSMobile
Morgan Stanley Online (MSO) has a variety of features beyond viewing your account balance and activity that you should take advantage of.
FEATURES
eAuthorizations: an enhanced way to authorize transactions with one click on Morgan Stanley Online and the Morgan Stanley Mobile App
eDelivery: reduces paper documents sent by mail and can protect your personal information from getting into the hands of identity thieves.
Managing your everyday finances such as paying bills online, sending money or transferring funds.
Morgan Stanley OnlineFEATURES
eAuthorizations: an enhanced way to authorize transactions with one click on Morgan Stanley Online and the Morgan Stanley Mobile App
eDelivery: reduces paper documents sent by mail and can protect your personal information from getting into the hands of identity thieves.
Managing your everyday finances such as paying bills online, sending money or transferring funds.
Asset Aggregation
The ability to view all of your assets together provides the opportunity to advise on your Morgan Stanley accounts with your entire financial picture in mind. We've launched a new tool that allows you to link information from your accounts at other financial institutions directly to your Morgan Stanley Online or Morgan Stanley Mobile App profile.
Asset Aggregation
Goal Planning System
GPS helps clients define what they want out of life, and then creates a financial framework to bring these goals to life.
Client Benefits
A Plan Designed to Achieve Goals: A holistic Goals Planning System approach to Wealth Management can help tailor an investment framework that considers key aspects of a client's life, such as retirement age, healthcare costs, home buying, cash management, legacy needs, and potential withdrawal strategies.
Embedded Investment Strategy to Help Clients Get on Track: Once goals are assessed, various investment proposals are considered to help clients get on track in accordance with their risk tolerance. The new tools will link to the latest asset allocation models, research and ideas and facilitate the Financial Advisor in providing advice right where it's needed.
Track Progress to Goals: Using goals as a benchmark, the investment strategy is continuously evaluated to ensure clients are on track.
Stay Flexible as Goals Change: As circumstances and goals change, Financial Advisors can help adjust priorities and introduce additional solutions.
GPS VideoClient Benefits
A Plan Designed to Achieve Goals: A holistic Goals Planning System approach to Wealth Management can help tailor an investment framework that considers key aspects of a client's life, such as retirement age, healthcare costs, home buying, cash management, legacy needs, and potential withdrawal strategies.
Embedded Investment Strategy to Help Clients Get on Track: Once goals are assessed, various investment proposals are considered to help clients get on track in accordance with their risk tolerance. The new tools will link to the latest asset allocation models, research and ideas and facilitate the Financial Advisor in providing advice right where it's needed.
Track Progress to Goals: Using goals as a benchmark, the investment strategy is continuously evaluated to ensure clients are on track.
Stay Flexible as Goals Change: As circumstances and goals change, Financial Advisors can help adjust priorities and introduce additional solutions.
Digital Vault
Keeping important documents and financial records organized and readily available is one the best gifts you can give those you love. In the event of catastrophe or serious illness, disability or death, your Family Records Organizer can immediately provide vital, timely information to both your family and professional advisors. The Digital Vault on Morgan Stanley Online and the Mobile App allows you and your clients to build a central, shared document library where all documents are stored using encryption.
Digital Vault VideoLocation
100 N Main St
Suite 2500
Winston Salem, NC 27101
US
Direct:
(336) 721-4901(336) 721-4901
Toll-Free:
(800) 334-4401(800) 334-4401
Fax:
(336) 842-6058(336) 842-6058
Meet Emerson-Loveless Group
Will Loveless, CFP®
Senior Vice President, Wealth Management, Financial Advisor, Financial Planning Specialist
Phone:
(336) 721-4901(336) 721-4901
Trish Slone
Portfolio Associate, Financial Planning Associate
Phone:
(336) 721-9227(336) 721-9227
About Thomas Emerson
Jack, a Senior Vice President, Financial Advisor at Morgan Stanley, grew up in Siler City, N.C. He graduated from Virginia Military Institute in 1985. His military service includes six years as a Marine Infantry Officer, rising to the rank of Captain. Jack joined the firm in 1990, and other than his service during the Gulf War, has been here continuously since that time. Jack and Will formed the Emerson Loveless group in 2018 to address the changing needs of all of their clients. In 2009 Jack earned the Certified Investment Management Analyst® designation. In 2011 Jack earned the Senior Investment Management Consultant title at Morgan Stanley.
Jack’s primary team responsibilities include client investment management, risk management and client service.
A lover of the mountains, Jack resides with his wife, Pam and daughter, Amanda in Fancy Gap, VA. One of Jack’s favorite hobbies includes amateur radio, which he has been involved with for many years.
Jack’s primary team responsibilities include client investment management, risk management and client service.
A lover of the mountains, Jack resides with his wife, Pam and daughter, Amanda in Fancy Gap, VA. One of Jack’s favorite hobbies includes amateur radio, which he has been involved with for many years.
Securities Agent: DE, PA, MD, FL, OH, OR, NC, KY, AZ, VA, WV, WA, TX, SC, MO, CT, WY, ID, CO, NY, AL, MA, GA, CA; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1433366
NMLS#: 1433366
About Will Loveless
Will, a Senior Vice President, Financial Advisor at Morgan Stanley is a Winston Salem native. He earned his B.S. in Accounting from North Carolina State University in 2012. Will began his career in a leadership training program with Edward Jones Investments in St. Louis, which led to him successfully running his own office in Holly Springs, NC. Will joined Morgan Stanley in 2015 as a Financial Advisor, where he partnered with his father, Tom Loveless, a retired Morgan Stanley financial advisor to assist with multi-generational financial planning. Will and Tom joined Jack Emerson in 2018 to form the Emerson Loveless Group. Will earned the CERTIFIED FINANCIAL PLANNER™ designation in 2018 and was named to the Forbes Top Next-Gen Wealth Advisors Best-In-State list for 2023 & 2024.
Will’s primary team responsibilities are client risk management, comprehensive financial planning, investment management and client service.
Will is active in the Triad community. He has a passion for helping others and volunteers with the YMCA by serving as past chair of the Board of Managers with William G White Family YMCA. Will and his wife, Lindsay have a son, William and a daughter, Collins. You can find them boating and fishing on the Carolina coast in their spare time.
Will’s primary team responsibilities are client risk management, comprehensive financial planning, investment management and client service.
Will is active in the Triad community. He has a passion for helping others and volunteers with the YMCA by serving as past chair of the Board of Managers with William G White Family YMCA. Will and his wife, Lindsay have a son, William and a daughter, Collins. You can find them boating and fishing on the Carolina coast in their spare time.
Securities Agent: GA, TX, FL, WY, WA, NY, NC, MI, ID, DE, CO, AZ, OH, MT, CA, SC, OR, AL, WV, TN, DC, MO, MA, PA, VA; General Securities Representative; Investment Advisor Representative
NMLS#: 1507457
NMLS#: 1507457
About Trish Slone
Trish is originally from West Virginia and joined the firm in 1993. In her time at Morgan Stanley, Trish has served as a Senior Registered Assistant as well as a peer coach. Trish earned the designation of Financial Planning Associate in 2012 and was promoted to Portfolio Associate in 2014.
Trish’s primary team responsibilities are client service and team marketing. Specific areas where she may be of service are MS online access, cash management and lending.
Trish resides in Westfield, NC with her husband Ronnie and their two children Kristen and Trey. In her spare time, Trish enjoys hiking and spending time with her family.
Trish’s primary team responsibilities are client service and team marketing. Specific areas where she may be of service are MS online access, cash management and lending.
Trish resides in Westfield, NC with her husband Ronnie and their two children Kristen and Trey. In her spare time, Trish enjoys hiking and spending time with her family.
Contact Thomas Emerson
Contact Will Loveless
Wealth Management
Global Investment Office
Portfolio Insights
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Are You Prepared for Tax Day?
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Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Ready to start a conversation? Contact Emerson-Loveless Group today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)
