My Story & Services

At Morgan Stanley, we believe that managing wealth involves far more than just managing an investment portfolio. It begins with developing a holistic, comprehensive understanding of who you are and the financial forces at work in your life. It means helping you understand and respond effectively to these forces. And, of course, it means helping you invest your assets in a way that reflects the realities of your life and the uniqueness of your long term goals.

We are committed to building a relationship of trust in which we can work closely with you in all areas of your financial life—to help you define your objectives, explore opportunities and choose the financial and investment strategies that are most appropriate for you. As our relationship evolves, we hope you will come to regard us as a valued resource and professionals who can help you make a more informed decision on any financial issue. At the same time, we take great pride in being called upon to provide insight and offer support beyond just your finances. Helping you address the general concerns you may have about life, retirement, your business and your loved ones is often what we find to be most rewarding—as financial advisors, there is no better feeling than when a client considers you to be a member of their family. Ultimately, our goal is to help you achieve your objectives and provide the guidance that helps your wealth do more for you.

About Douglas Rule

Originally from Jackson, Doug grew up in Starkville and is a graduate of Mississippi State University, where he earned a bachelor's degree in Banking and Finance. He also had the privilege of attending the Graduate School of Banking of the South at Louisiana State University. Doug began his career in the banking industry, but eventually took an interest in public service and went on to spend eight years as the Deputy State Treasurer for the State of Mississippi. He ultimately made the transition to financial services in 1997. Doug is a Senior Vice President and Branch Manager of the Morgan Stanley Ridgeland office.

Doug and his wife, Olive, live in Ridgeland and have two grown children. Their son, Wesley, graduated from the University of Mississippi and is currently a student at Reformed Theological Seminary. He is married to Catherine and he serves as the Young Adult Pastor at Highlands Presbyterian Church. Their daughter, Olivia, graduated from Millsaps College and is married and living in the metro area. She and her husband Davis, have two children. Away from the office, Doug is very active with his church—First Baptist Church of Jackson—where he has served in a number of roles over the years, including Chairman of the Deacons in 2017.

Securities Agent: NE, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY, NH, AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND; BM/Supervisor; General Securities Representative; Investment Advisor Representative
NMLS#: 1526243
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Process

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Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, helps enable us to formulate strategies and customize the relationship to your needs.

Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.

Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.

Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.

Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.

Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

A FINANCIAL PLAN MADE FOR YOU

Our wealth management process at Morgan Stanley starts with you, your unique investment objectives, and your financial goals. Our holistic approach considers all aspects of your financial life to help ensure they align with your goals and wealth management plan.

We understand that your goals may change over time, and your plan will evolve accordingly, adapting to the changing circumstances of your life. With the help of comprehensive analytic tools and the extensive resources of Morgan Stanley, we seek to empower you to take control of your financial future and achieve your goals.

Below, you will find links to some of the tools we use to help clients translate their goals into reality.

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    LifeView - Financial Planning Platform

    LifeView is a comprehensive suite of planning tools that we utilize to conduct in depth, goal-specific analysis for our clients. By taking into account all aspects of an individual's financial life, including investment and cash management needs, we can craft a realistic and integrated strategy. To initiate the process of creating a personalized strategy tailored to your long term goals, we invite you to complete the questionnaire and engage in a conversation with us.

    Complete Questionnaire Here
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    Goals Planning System

    Morgan Stanley's Goals Planning System (GPS) is a cutting edge, integrated planning tool that harnesses the firm's extensive intellectual capital and capabilities. This intuitive and efficient platform allow us to swiftly evaluate whether a client is making profess towards their financial goals. Utilizing GPS, we can assess your financial trajectory and help ensure that you are on track to achieve your desired outcomes.

    Watch a Video about GPS
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    Aladdin- Portfolio Risk Platform

    There's a chance your portfolio may be at risk, but how you manage that risk is what matters.

    Portfolio Risk Platform – Powered by Aladdin is a risk management platform that provides comprehensive risk estimation and reporting across a broad range of asset classes and security types. This platform provides both an overview and a detailed view to better enable risk to be effectively monitored and managed.

    Watch a Video about our Portfolio Risk Platform
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    Tax-Efficient Investing & Planning

    Tax-efficient investing techniques may help you lower your tax burden and grow your wealth.The tax decisions you make today can help you save for years to come. Click on the link below to view our content library for tax-efficient planning resources.

    View Tax-Efficient Investing & Planning Resources
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    Total Wealth View

    Total Wealth View allows Advisors to see their clients complete financial picture to include their internal and external account information directly within Morgan Stanley Online and Morgan Stanley Mobile. Clients can link their accounts from other institutions, and integrate their external data with Morgan Stanley Online, 3D Workstation, Goals Planning System (GPS), and LifeView. Clients benefit from improved advice and support from their Advisor when they understand their complete financial picture.

    Watch a Video about Total Wealth View

Customized Solutions

As your wealth grows, so does its complexities and the resources needed to manage it effectively. We leverage our experience and relationships to deliver innovative strategies that are tailored to your needs. We look forward to speaking with you to understand your challenges, so we may map out a strategy to help achieve your particular priorities and goals.

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    Wealth Management

    Wealth management brings all the dimensions of your life together. We listen carefully to understand the connections across your personal life, your family, your career, and your legacy goals to develop an integrated strategy that is uniquely yours.

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    Financial Planning

    The cornerstone of an effective wealth management plan is comprehensive financial planning, which captures your goals, resources and expectations for the future. Effective planning can potentially lead to successful education and retirement income funding. It helps eliminate blind spots, and helps ensure legacy goals are met.

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    Asset Management

    Managing an investment portfolio should be a consultative, disciplined process that balances your attitudes about investing with careful analysis of the financial markets. Working together, we create a personalized strategy that applies long-held investment principles to help your assets appreciate appropriately or generate income as you require.

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    Retirement Planning

    One of our key areas of strength is helping you prepare for and thrive in retirement. From IRAs to RMDs, we manage the complexities of your comprehensive retirement plan assets, helping you easily transition to the next phase of your life with security and confidence.

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    Estate Planning Strategies

    Delivering an estate to the next generation or favorite charity requires more attention than families often realize. We coordinate with your estate and tax professionals to align your legacy goals with the appropriate asset titling and beneficiary designation requirements, incorporating best practices to help enhance results.

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    401(k) Rollovers

    If you have a 401(k) from a previous job, we make it easy to consolidate your assets into one account so you can monitor your progress and investment results all in one place. This helps simplify your financial life, keeps you organized and helps make your money work harder for you.

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    Business Planning

    The links between business ownership and personal wealth are many and complex. Whether your objective is to grow your business, realize its value through a succession strategy or sale, or maintain family ownership through the next generation, we will help you examine your alternatives and develop the best strategy to achieve your goals.

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    Business Succession Planning

    Owning a business represents years, if not decades, of hard work and entrepreneurial savvy. Yet, even the most astute business owners are often unfamiliar with the complexities that go into a successful succession strategy. We understand your succession in the context of your overall financial picture. We also work closely with your other financial advisors to help ensure your priorities are reflected in your succession strategy.

Investor Resources

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    GIC Weekly Research Report

    The Global Investment Committee is a group of seasoned investment professionals who meet regularly to discuss the global economy and markets. They continually monitor developing economic and market conditions to produce a suite of strategy, research, analysis, and other reports.

    Read the Latest Report
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    On the Markets: Monthly Research Report

    Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.

    Read the Latest Report
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    Thoughts on the Market Podcast

    Gaining a comprehensive understanding of the market's influencing factors by joining Morgan Stanley's Chief Investment Officer and Chief US Equity Strategist, Mike Wilson, and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.

    Listen to the Latest Episode
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    Featured Ideas & Insights

    Through timely, in-depth analysis of companies, industries, markets, and world economies.

    View Fetured Ideas & Insights
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    MS at Work Webcasts

    Stay ahead of the curve in the ever-evolving workplace by gaining valuable insights, perspectives, and best practices from thought leaders. Learn how to propel your business forward and inspire your employees to excel.

    Click Here to Learn More

Client Service Team

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    Barbara Gibbons - Registered Associate
    Phone:
    (601) 605-3976(601) 605-3976
    Email:Barbara.Gibbons@morganstanley.com
    Barbara has worked in the financial services industry since attaining her security license in 1984. She currently serves as a Registered Associate with Morgan Stanley. After earning a bachelor’s degree in accounting at Louisiana State University, she began her career as a Sales Assistant with Bear, Stearns and Co., then moved to New York City to work on Wall Street. In 1993, Barbara relocated to Dallas, where she worked for Morgan Stanley from 2004-2011.

    In 2018, Barbara moved to the Jackson area and rejoined Morgan Stanley. Over the course of her career Barbara has gained extensive experience in serving the needs of high net worth clients. She is often the first point of contact for clients calling in with questions about their accounts and also assists with various administrative tasks, such as transfers, client onboarding and ensuring that cash management, money transfers and distribution requests are accomplished.

    During her time away from the office, Barbara enjoys cooking, reading, and swimming.

Location

1018 Highland Colony Pkwy
Ste 105
Ridgeland, MS 39157
US
Direct:
(601) 605-3949(601) 605-3949
Wealth Management
Global Investment Office

Portfolio Insights

Ready to start a conversation? Contact Douglas Rule today.
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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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Awards Disclosures
CRC 6491812 (04/2024)