
Larkin Flanagan


At Morgan Stanley, we believe that managing wealth involves far more than just managing an investment portfolio. It begins with developing a holistic, comprehensive understanding of who you are and the financial forces at work in your life. It means helping you understand and respond effectively to these forces. And, of course, it means helping you invest your assets in a way that reflects the realities of your life and the uniqueness of your long term goals.
We are committed to building a relationship of trust in which we can work closely with you in all areas of your financial life—to help you define your objectives, explore opportunities and choose the financial and investment strategies that are most appropriate for you. As our relationship evolves, we hope you will come to regard us as a valued resource and professionals who can help you make a more informed decision on any financial issue. At the same time, we take great pride in being called upon to provide insight and offer support beyond just your finances. Helping you address the general concerns you may have about life, retirement, your business and your loved ones is often what we find to be most rewarding—as financial advisors, there is no better feeling than when a client considers you to be a member of their family. Ultimately, our goal is to help you achieve your objectives and provide the guidance that helps your wealth do more for you.
About Douglas Rule
Originally from Jackson, Doug grew up in Starkville and is a graduate of Mississippi State University, where he earned a bachelor's degree in Banking and Finance. He also had the privilege of attending the Graduate School of Banking of the South at Louisiana State University. Doug began his career in the banking industry, but eventually took an interest in public service and went on to spend eight years as the Deputy State Treasurer for the State of Mississippi. He ultimately made the transition to financial services in 1997. Doug is a Senior Vice President and Branch Manager of the Morgan Stanley Ridgeland office.
Doug and his wife, Olive, live in Ridgeland and have two grown children. Their son, Wesley, graduated from the University of Mississippi and is currently a student at Reformed Theological Seminary. He is married to Catherine and he serves as the Young Adult Pastor at Highlands Presbyterian Church. Their daughter, Olivia, graduated from Millsaps College and is married and living in the metro area. She and her husband Davis, have two children. Away from the office, Doug is very active with his church—First Baptist Church of Jackson—where he has served in a number of roles over the years, including Chairman of the Deacons in 2017.
Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, helps enable us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

