My Story and Services

Deborah Rounick, CRPC℠, is a multigenerational Financial Advisor and Executive Director out of Conshohocken and Philadelphia, PA. She works with high-earning individuals, families, and business owners to help them engage in potential opportunities, navigate financial complexity, and seeks to build lasting wealth through personalized, forward-thinking strategies. Her approach integrates investment management, retirement planning, tax-efficient investing, estate planning strategies, and philanthropic planning to help clients make informed decisions with confidence.

A proud Drexel University alumna with a degree in Business Administration focused on marketing and entrepreneurship, Deborah brings both analytical knowledge and experience and an entrepreneurial mindset to her work. She is especially passionate about helping families preserve wealth across generations, prepare heirs for financial responsibility, and create meaningful legacies that extend beyond financial assets.

Deeply rooted in the Greater Philadelphia region, Deborah serves on the Board of the Women's Opportunities Resource Center (WORC). Her commitment to philanthropy reflects her belief that wealth can be a powerful tool for strengthening communities and creating positive, lasting impact. Deborah's connection to the Philadelphia area is both personal and professional. She now lives in the Main Line with her husband and their two children after returning to the area from downtown Philadelphia. A passionate ambassador for the city and its surrounding communities, she enjoys volunteering, supporting charitable causes, exploring the region's restaurant scene, and traveling with her family. Together, they have already introduced their children to destinations including Italy, Mexico, and Spain, fostering a shared appreciation for culture, learning, and new experiences.

In addition to an impressive background and history, Deborah holds the Chartered Retirement Planning Counselor℠ (CRPC®) designation.
Services Include
Securities Agent: AR, NM, GA, CT, SC, CO, OH, WA, VT, TX, NC, VA, PA, NV, NH, MT, IL, ND, OR, NY, MD, DC, CA, WI, NJ, NE, DE, TN, MA, FL; General Securities Representative; Investment Advisor Representative
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Enhanced Support. More Time For You.

My decision to join Morgan Stanley reflects a continued commitment to delivering the high level of attention and service my clients deserve. With the support of dedicated professionals, advanced technology and the Firm's extensive resources, I can devote more time to understanding each client's priorities and providing personalized guidance.

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    A Stronger Support Structure

    An experienced team of professionals will help manage administrative, operational and day-to-day service needs. This enhanced support structure will allow me to spend more time where it matters most – meeting with clients, understanding their priorities and providing thoughtful guidance. By drawing on the knowledge and experience of a broader team, I can deliver a responsive, coordinated experience while remaining focused on long-term planning and meaningful client relationships.

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    Technology That Enhances the Client Experience

    Morgan Stanley's digital capabilities are designed to make it easier for clients to access information and stay connected with me and my team. These tools can provide a more convenient way to view accounts, organize aspects of their financial lives, access relevant documents and communicate securely with me and my team.

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    Resources and Capabilities

    The Firm's platform offers access to a wide range of investment solutions, financial planning resources and specialized expertise designed to support clients through evolving needs and significant life decisions. I can also connect clients with additional specialists and resources when appropriate. Check out my other tabs for more information!

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    The Same Personal Commitment

    While the platform is changing, my dedication to my clients remains the same. The personal relationships combined with the resources of Morgan Stanley strengthen my ability to serve clients at every stage of their financial journey.

MODERN WEALTH MANAGEMENT TOOLS

The wide range of digital tools provided by Morgan Stanley have been carefully compiled to aid in enhancing each component of your financial portfolio. Learn more about a few of the many resources we offer our clients for contemporary wealth management.

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    Morgan Stanley Online

    Morgan Stanley Online (MSO) digital capabilities and the Morgan Stanley Mobile App provide clients with access to their account information, enriched reporting tools, several cash management solutions and robust market research. In just a few taps, clients can have access to their accounts. MSO has a variety of features beyond viewing your account balance and activity that you should take advantage of.

    Learn More
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    Total Wealth View

    Gain a complete financial picture with Total Wealth View. By linking your outside account information, you can have a holistic financial plan aimed at achieving your short- and long-term goals.

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    CashPlus

    The CashPlus Brokerage Account is a modern alternative to banking which also offers complimentary Identity and Credit protection from Experian ®, helping to safeguard your identity and financial future.

    Learn More
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    Digital Vault

    Keeping important documents and financial records organized and readily available is one of the best gifts you can give those you love. In the event of catastrophe or serious illness, disability or death, your Family Records Organizer can immediately provide vital, timely information to both your family and professional advisors. If you want to learn more, click the link below.

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VALUABLE RESOURCES

Our comprehensive suite of resources is designed to help enhance every aspect of your financial life. Below are a few that are meant to transform complex financial analysis and research into concise and easily digestible content.

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    Global Investment Committee “On the Markets” Report

    Every month, Morgan Stanley's top research analysts publish their "On the Markets" report, providing detailed market commentary on such topics as global equities, fixed income and monetary policy.

    Read the Most Recent Report
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    Thoughts on the Markets Podcast

    With perspectives on the forces shaping the market, Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.

    Listen to the Latest Episode
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    Our Insights

    Take a deeper dive into Morgan Stanley's latest updates on markets, economies, global trends and more. Whether it's a well-crafted podcast or informative article, you'll find timely and actionable insights to help you stay informed and ready, anytime and anywhere.

    View our Library of Interesting Content
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    The Alts Report

    Hear from our industry innovators across Morgan Stanley Wealth Management leadership and fund manager partners as they discuss the trends and opportunities shaping the alternative investments landscape.

    Watch/Listen Here
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    Security Center

    Safeguarding your assets and information is one of our highest priorities, but you also have a critical role to play. Check out our collection of practical takeaways and best practices from our cybersecurity professionals, then explore a few of the ways we help protect you.

    Learn More

FINANCIAL PLANNING RESOURCES

As your circumstances and ambitions evolve, your financial strategy should evolve with them. Through a comprehensive and flexible planning approach, I look beyond individual financial decisions to understand the broader picture, including your priorities, family considerations and vision for the future. Together, we can adjust your strategy as new opportunities and challenges arise helping you remain focused on what matters most today and in the years ahead. Explore the resources and capabilities available through Morgan Stanley and my practice.

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    Your Financial Planning Checklist

    Changes in the market or shifts in your personal situation may require adjustments to your financial plan. Here's a checklist to help you get started.

    Access the Checklist Here
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    Goals Based Planning

    Our Goals Planning System (GPS) is an innovative platform built on Morgan Stanley's intellectual capital and capabilities that helps to provide my clients with comprehensive investing and planning solutions for their individual goals.

    Learn More About GPS
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    Building Your Retirement Plan

    Most of us have numerous goals, but no goal is more important than securing a comfortable retirement. It is important to look at time horizon, risk tolerance, and current savings to structure a sound retirement plan.

    Learn More
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    Estate Planning Fundamentals

    Estate planning is often viewed as something reserved for the wealthy or older individuals. In reality, it is an important way to help ensure your assets are transferred smoothly to the people and causes you care about. By putting the right documents in place early and discussing your wishes, with those closest to you, you can help provide clarity, confidence, and peace of mind for both you and your family.

    Learn More About Estate Planning

Location

100 Front St
Ste 600
West Conshohocken, PA 19428
US
Direct:
(610) 260-7028(610) 260-7028

Meet My Team

Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Deborah K Rounick today.
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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3Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan's investment options and the historical investment performance of these options, the Plan's flexibility and features, the reputation and expertise of the Plan's investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state's own Qualified Tuition Program. Investors should determine their home state's tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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6Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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7Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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8Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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9Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)