Welcome!

David Gross is Vice President, Senior Portfolio Manager, and Financial Advisor at Morgan Stanley. He has over two decades of experience in wealth management and has been with Morgan Stanley since 2016. Before beginning at Morgan Stanley, David spent twenty years as a Financial Advisor at Ameriprise Financial. Since joining Morgan Stanley as a Financial Advisor David has earned the highly regarded designations of Senior Portfolio Manager and Associate Vice President.

Over the years, David has developed a passion for retirement and estate planning strategies. He is dedicated to thoroughly understanding each client’s financial position, long and short-term goals, and risk tolerance in order to produce consistent investment returns while minimizing portfolio risk. He helps clients to understand the impacts of long term care and inflation as they prepare for retirement, and strives to bring consistent solutions and comfort in all aspects of a client’s financial plan. David is Series 7 Licensed and holds Life, Health, and Variable Insurance licenses.

Outside of work David enjoys watching hockey, practicing yoga, and golfing. He lives in Boca Raton, Florida with his wife and two daughters.
Services Include
Securities Agent: MA, ID, UT, TX, SD, OH, NJ, AZ, WA, DE, MI, IL, FL, CA, TN, WI, VT, SC, NV, PA, NC, CO, AL, AR, VA, MD, KY, NY, NM, GA, CT, RI; General Securities Representative; Investment Advisor Representative
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
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    Morgan Stanley Online
    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.
    Learn More About MSO
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    Goals Based Planning
    Working with us, paired with our technology, is a great way to access advice and build a wealth plan. Read more about the advantages of working with our planning technology in reaching your financial goals.
    Learn About Our Planning Tools
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    Total Wealth View
    Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.
    Learn More About Total Wealth View
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    Cybersecurity
    At Morgan Stanley, safeguarding your assets and personal information is among our highest priorities. Learn about our security measures and use our resources and ideas to help protect yourself online.
    Online Security Center

Are You Prepared For All Aspects of Retirement?

I have been helping clients to not only achieve the retirement of their dreams but also maintain their desired lifestyle and purpose, throughout their entire retirement. There is no better feeling than watching clients maintain or even improve their lifestyle after retiring, many people have the notion that all their work is done once they reach the destination of retirement. My goal is to help plan, prepare, and execute your financial plan for retirement and all of the wonderful years that follow. Below are important questions and concerns that everyone should be aware of when planning for retirement. Please reach out with any questions.
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    Retirement Mistakes to Avoid
    How you plan your finances in retirement may be just as important as the process of saving for retirement. Here are some key considerations.
    Post-Retirement Success
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    Challenges of Retirement
    Overcoming key obstacles such as inflation and volatility throughout your retirement are essential to maintaining your desired lifestyle.
    Five Challenges to Overcome
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    Planning For The Rising Costs of Healthcare
    Health care costs are rising—especially for retirees, and many will need long-term care. Learn the moves you can make to help prepare yourself.
    Preparing For Higher Costs
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    The 2020 Election’s Impact on Retirement: What’s Next?
    The election results are in. Plan sponsors may need to prepare for possible changes as we enter a new term with President-elect Biden.
    Your Retirement Plan In a Changing Political Landscape

Legacy Planning

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    Preparing Your Estate
    This report provides critical documents that are essential for all individuals to have in place when planning their estate. Click the link below to learn more.
    Necessary Documents For Estate Planning
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    Planning For Long Term Care
    The hard reality of long term care can be a tough pill to swallow. But planning and understanding the importance of preparing your finances for it, can make all the difference. Learn more below.
    Understand The Impact of Long Term Care
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    Retirement Income Planning
    Rather than planning your life around your money, plan your money around your life. The first step in planning for retirement is defining what retirement means to you. As you develop your vision of retirement ask yourself:
    What Does Retirement Mean To Me?
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    Family Records Organizer
    You can help track your personal and financial goals, aspirations and objectives, personal information, pinpoint the location of important documents and so much more.
    View Family Records Organizer Here

Location

1801 N.Military Tr
Ste 300
Boca Raton, FL 33431
US
Direct:
(561) 620-5055(561) 620-5055
Wealth Management
From My Desk

Planning for Long Term Care


Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.
Ready to start a conversation? Contact David S. Gross today.
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1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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4Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)