Welcome

I believe success in achieving important financial goals starts with a comprehensive wealth strategy. I will help you define what is most important to you and then formulate the strategies that are suited for your needs, whether you are accumulating wealth or investing for income, solidifying your retirement plan or devising a distribution approach that meets your lifestyle and legacy goals.

Many of my clients live and work in Silicon Valley, accumulating wealth in shares of the companies that they work for.  These include RSU's (restricted stock units), ESPP (employee stock purchase plan) shares, and stock options.  As they look to reduce risk in their concentrated positions of company stock, we work closely with them to assist in the diversification process.  Generally we use a combination of active management (mutual funds) and passive management (ETF’s), in addition to stocks, bonds and money market funds, to plan for retirement and other goals such as establishing special needs trusts, and estate trust planning.
Services Include
Securities Agent: OK, AZ, PA, HI, CA, VA, NC, MN, KY, GA, SC, OH, DE, AK, UT, TN, NJ, WI, NM, ID, FL, CT, WA, NV, MD, TX, MO, MA, LA, IL, CO, NH, MI, OR, NY, MT, DC; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1255449
CA Insurance License #: 0B55627
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Achieving Your Goals

Financial markets can be complex and unpredictable. Through our collaborative approach we can craft robust financial plans that protect downside risk while allowing for potential long-term growth. Balancing a career while delving into the intricacies of the financial markets can be daunting. This is where I come in, with over 27 years at Morgan Stanley I bring a wealth of experience, aiming to be your guide and provide valuable insights into tailoring a sound financial plan for you. Navigating the financial world alone can be challenging, my mission is to provide you with the assistance to reaching your financial objectives.

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    Our Services

    FINANCIAL PLANNING
    Goals Analysis, Retirement Income, Debt Analysis, Special Circumstances
    INVESTMENT PLANNING
    Security Recommendations, Economics, Asset Allocation, Tax Efficient Investing
    WEALTH PLANNING
    Wills & Legal Documents, Legacy Planning/Gifting, Family Governance, Charitable Planning
    EXECUTIVE PLANNING
    Incentive Compensation, Stock Options, Concentrated Positions, Stock Monetization
    BUSINESS OWNER PLANNING
    Risk Management, Cash Management, Retirement Benefits, Succession Planning

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    Our Tailored Process

    Step 1 → Discovery Process: We listen, learn, and identify what is important to you and your legacy
    Step 2 → Develop Strategies: We determine risk and gather data to analyze current investments and create a financial plan
    Step 3 → Onboarding Meeting: We present and discuss your complete financial plan
    Step 4 → Deployment of Solutions: Focus on asset movement and assign responsibilities
    Step 5 → Wealth Team Integration: Develop and understand your network, liquidity needs, and secondary plans
    Step 6 → Strategy/Tactical Meetings: Monitor, discuss, and adjust future transitions

Your equity awards play a significant role in your overall financial picture

In 1997, when I began my career in Silicon Valley, Morgan Stanley had just begun their involvement in employee stock options. At the time, Employee Stock Purchase Programs (ESPPs) were emerging, and Restricted Stock Units (RSUs) had not yet surfaced. Since, equity award strategies have become global standards, while gaining a pertinent significance especially right here in the Silicon Valley region of California.

With decades of extensive experience, I am confident in guiding clients to initiate sophisticated plans and mitigate risk revolving their equity awards. Navigating decisions related to company stock options stands as a pivotal aspect of assisting my clients in their financial journey.

    How I Can Help

    Understanding how your stock or option plan works is the first step. We will work with you and your specific goals, whether they are diversification, charitable giving, tax management, or just simply having enough cash to live on while you plan a safe exit. With access to proprietary risk management, asset allocation, and equity award analytics, we will help you make the best decisions so you can maximize this incredibly valuable asset.

    Learn more about your equity awards
    Answering Your Questions

    ✔ How well do I understand my equity compensation and the strategies that exist to maximize its value?
    ✔ Am I being as strategic as my peers with my own compensation?
    ✔ Should I be making different choices based on my specific situation?
    ✔ How do I turn my compensation into something I can enjoy?
    ✔ Can I afford to leave my current company, and how should I plan for that?
    ✔ How do I diversify my equity compensation into something that can provide long-term growth and income?

Planning Your Future

Our client focus process consists of a multi-step deep understanding of our clients' and their particular needs. We are committed to building relationships that inspire a level of confidence from our clients.

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    Step 1 → Introduction

    Completing a thorough analysis of your current portfolio's allocation, risk level, fees, and return compared to the benchmark.

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    Lifeview Intelligent Planning

    LifeView is a suite of planning tools that includes goal-specific analysis that we can use with our clients to create a realistic, integrated strategy that incorporates the various aspects of an individual's financial life, including investments and cash management needs.

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    Step 2 → Analysis

    Discussing the findings of the analysis in conjunction with your goals and risk tolerance to determine a plan of action for your investments.

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    Retirement Planning

    Whatever your unique vision for retirement looks like, proactive planning is the first step in bringing it to life.

    Explore retirement roadmap
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    Step 3 → Strategy

    Building a custom-made portfolio and provide you education of investment strategy and products.

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    Legacy Planning

    A legacy plan ensures continuity of not just your wealth, but also serves to preserve and grow the things money can't buy: values, ideals, integrity.

    Explore planning solutions
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    Step 4 → Strategy Check Ins

    Checking-in with you frequently to offer account updates and current firm articles and research.

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    Risk Management

    Comprehensive risk estimation and reporting across a broad range of asset classes and security types, providing both an overview and a detailed view to better enable risk to be effectively monitored and managed.

    Portfolio risk management
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    Step 5 → The Ongoing Process

    Composing your annual performance report and discuss past and current goals to adjust the portfolio accordingly.

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    Intelligent Withdrawals

    Intelligent Withdrawal gives us the ability to look across multiple accounts and products to identify the right combination of securities and tax lots to sell so you can help meet spending needs while making the most out of your hard-earned money.

    Tax-efficient strategies

Market insights & digital tools

Financial education leads to better insights into our investment strategy, and ultimately, better long-term decisions. Here is a comprehensive suite of digital tools and resources, which provide some helpful perspectives on the economy, capital markets, and Morgan Stanley.

Stay informed about the latest market trends with our collection of articles and tools from leading financial experts.

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    Morgan Stanley Online

    Morgan Stanley Online (MSO) has a variety of features beyond viewing your account balance and activity, including paperless documents, bill pay and secure account management and much more.

    Login to MSO
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    Total Wealth View

    It's hard to see the complete picture with only half the details, you can now conveniently view all of your accounts from other financial institutions in one place, giving you a complete financial picture. Add your external 401K, checking/savings, brokerage accounts to see your finances all in one place.

    See your complete financial picture
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    Thoughts on the Markets Podcast

    Listen to detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.

    Listen to the latest podcast
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    GIC On the Markets

    The latest edition of "On the Markets," a monthly collection of the most timely research and strategy from Morgan Stanley & Co., Morgan Stanley Wealth Management and external partners.

    Read this month's report
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    Personal Finance

    Learn how to manage your money wisely and achieve your financial goals with our collection of personal finance articles.

    Learn more here
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    Market Trend News

    Stay up to date on the latest market trends and developments with our collection of trending.

    Read more here
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    Spending & Budgeting Tool

    Track spending habits and manage savings by using Morgan Stanley's Spending & Budgeting Tool. This tool helps advisors monitor client cash flows across both internal and external accounts.

    Spending & budgeting tool
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    Morgan Stanley Insights

    Read our perspective on what's shaping the world today, and tomorrow. We cover topics ranging from health care, sustainability, macroeconomics, and technology.

    Explore our articles

Location

1400 Page Mill Road
Palo Alto, CA 94304
US
Direct:
(650) 496-3966(650) 496-3966
Toll-Free:
(800) 388-4930(800) 388-4930
Fax:
(650) 493-6647(650) 493-6647

Meet My Team

About Norma Manjarrez

Email: norma.manjarrez@morganstanley.com
Phone: 650-856-4549
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact David D Mumford today.
Market Information Delayed 20 Minutes
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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2Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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4Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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6Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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8Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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9Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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10Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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11Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.

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12When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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13Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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14Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)