David Keller, CPM®, CFP®, CIMA®, CMFC®
Senior Vice President, Wealth Management,
Wealth Advisor,
Senior Investment Management Consultant,
Family Wealth Advisor
Direct:
(425) 455-8021(425) 455-8021
Toll-Free:
(866) 865-3699(866) 865-3699
My Mission Statement
Helping clients preserve, grow, and transfer their wealth with intention.
My Story and Services
I enjoy helping clients get financially organized and establishing a framework that helps them make intelligent and effective financial decisions. As Co-Head of our financial planning practice, I provide clients personalized analysis and counsel to help them maximize their outcomes during periods of major transition such as business sale or retirement. I believe true wealth management involves much more than just investing, and requires thoughtful analysis and intentional design of the entire balance sheet, along with advanced planning strategies and coordination among a clients trusted tax and estate advisors.
My goals include: (1) preserving wealth, (2) mitigating taxes, (3) transferring wealth and values to future generations, (4) protecting assets from unexpected liability, and (5) being effective with charitable interests and strategies.
I work with individuals who are in need of advanced planning and counsel due to major life transitions, such as:
• A private business owner planning to sell their business in the next two years.
• A founder or early employee with stock options expecting their company to go public.
• A corporate executive/Rule 144 insider with large stock option/ RSU grants.
• A senior manager or corporate executive planning to retire.
• High net worth divorce situations.
• A patriarch or matriarch looking to create an inter-generational wealth strategy.
Disclaimer:
Clients executing a 10b5-1 Plan should keep the following important considerations in mind: (1) 10b5-1 Plans should be approved by the compliance officer or general counsel of the company; (2) A 10b5-1 Plan may require a cessation of trading activities at times when lockups may be necessary to the company (i.e. secondary offerings, pooling transactions, etc.); (3) A 10b5-1 Plan does not generally alter the regulatory requirements (e.g. Rule 144, Section 16, Section 13D) that may otherwise be applicable; (4) 10b5-1 Plans that are modified or terminated early may weaken or lose the benefit of the affirmative defense; (5) Public disclosure of 10b5-1 Plans (e.g., via press release) may be appropriate for some insiders; (6) Most companies will permit 10b5-1 Plans to be implemented only during open window periods; and (7) Morgan Stanley Smith Barney, as well as some issuers, imposes a mandatory waiting period between the execution of the 10b5-1 Plan and the first sale pursuant to the 10b5-1 Plan.
Preset Diversification Program is a registered Trademark of Morgan Stanley Smith Barney LLC, protected in the United States and other countries.
My goals include: (1) preserving wealth, (2) mitigating taxes, (3) transferring wealth and values to future generations, (4) protecting assets from unexpected liability, and (5) being effective with charitable interests and strategies.
I work with individuals who are in need of advanced planning and counsel due to major life transitions, such as:
• A private business owner planning to sell their business in the next two years.
• A founder or early employee with stock options expecting their company to go public.
• A corporate executive/Rule 144 insider with large stock option/ RSU grants.
• A senior manager or corporate executive planning to retire.
• High net worth divorce situations.
• A patriarch or matriarch looking to create an inter-generational wealth strategy.
Disclaimer:
Clients executing a 10b5-1 Plan should keep the following important considerations in mind: (1) 10b5-1 Plans should be approved by the compliance officer or general counsel of the company; (2) A 10b5-1 Plan may require a cessation of trading activities at times when lockups may be necessary to the company (i.e. secondary offerings, pooling transactions, etc.); (3) A 10b5-1 Plan does not generally alter the regulatory requirements (e.g. Rule 144, Section 16, Section 13D) that may otherwise be applicable; (4) 10b5-1 Plans that are modified or terminated early may weaken or lose the benefit of the affirmative defense; (5) Public disclosure of 10b5-1 Plans (e.g., via press release) may be appropriate for some insiders; (6) Most companies will permit 10b5-1 Plans to be implemented only during open window periods; and (7) Morgan Stanley Smith Barney, as well as some issuers, imposes a mandatory waiting period between the execution of the 10b5-1 Plan and the first sale pursuant to the 10b5-1 Plan.
Preset Diversification Program is a registered Trademark of Morgan Stanley Smith Barney LLC, protected in the United States and other countries.
My Areas of Dedication
- 10b5 Plans.
- Business Sale Planning.
- Retirement Cash Flow Planning.
- Equity Compensation.
- Holistic & Bespoke Financial Planning.
- Generational Gifting and Family Wealth Education.
Securities Agent: NE, IN, WY, NY, NC, MN, HI, CT, NM, MO, MD, LA, AL, OR, NJ, KS, ID, WA, OK, NV, MA, IL, IA, CO, AR, WI, VA, SC, UT, MT, MI, FL, DE, GA, AK, TN, SD, NH, ME, CA, TX, KY, DC, AZ, PA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1274638
CA Insurance License #: 0G14180
NMLS#: 1274638
CA Insurance License #: 0G14180
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
David is a Senior Vice President, Family Wealth Advisor, and a managing partner of The Pacific Wealth Management Group. He enjoys working with successful professionals, business owners and their families, and providing personalized advice through a disciplined wealth management process. As co-head of the group’s planning practice he utilizes a goals-based approach that incorporates sophisticated financial modelling to benefit clients who require advanced stock option analysis, pre-liquidity and IPO planning, and business succession solutions. He also has significant experience in financial and estate planning strategies, guiding clients as they effectively transfer their wealth – and family values – to their children and grandchildren, using a thoughtful and educational
approach to carry on the family legacy.
Growing up in Apple Valley, Minnesota, David attended Marquette University on a Naval ROTC scholarship. It was here where he was first introduced to portfolio and financial management and discovered his true passion for business. David graduated with a B.S. degree in Finance and received his commission as a naval officer. He was stationed in Everett onboard the U.S.S. SHOUP (DDG-86) and in addition to his regular duties, found himself helping sailors on a variety of financial matters – from budgeting to lending to saving for retirement. David enjoyed this opportunity, knowing that he was helping make a meaningful difference in their lives. Afterwards, he determined that this experience would be his first step towards a full-time career in wealth management.
Following his military service, David joined UBS Financial Services and soon met his future business partners, Dale Miller and Larry Garcia. Two years later, after working his way up to partner, the group moved its practice to Morgan Stanley. Once at his new firm, David continued his ongoing commitment to professional development by earning important firm credentials, including Family Wealth Advisor, Senior Investment Management Consultant and Workplace Advisor – Equity Compensation. He also pursued and achieved prestigious industry designations such as Certified Financial Planner (CFP®), Chartered Mutual Fund Counselor (CMFC®), Certified Portfolio Manager (CPM®) designation and Certified Investment Management Analyst® (CIMA®).
Today, David enjoys serving his clients and becoming their go-to person for anything financial. He calls Renton, Washington, his home where he lives with his wife, Corinne, and their two young children. He is a strong believer in paying it forward and is a member of St. Joseph’s Catholic Church and a volunteer 10U Hockey coach. David is a former board member of Pediatric Stroke Warriors and the Bellevue Police Foundation, where he served as secretary. Outside of the office, he loves to spend quality time with his family. His favorite activities include backpacking, camping, and cheering on the Sounders and the Kraken.
approach to carry on the family legacy.
Growing up in Apple Valley, Minnesota, David attended Marquette University on a Naval ROTC scholarship. It was here where he was first introduced to portfolio and financial management and discovered his true passion for business. David graduated with a B.S. degree in Finance and received his commission as a naval officer. He was stationed in Everett onboard the U.S.S. SHOUP (DDG-86) and in addition to his regular duties, found himself helping sailors on a variety of financial matters – from budgeting to lending to saving for retirement. David enjoyed this opportunity, knowing that he was helping make a meaningful difference in their lives. Afterwards, he determined that this experience would be his first step towards a full-time career in wealth management.
Following his military service, David joined UBS Financial Services and soon met his future business partners, Dale Miller and Larry Garcia. Two years later, after working his way up to partner, the group moved its practice to Morgan Stanley. Once at his new firm, David continued his ongoing commitment to professional development by earning important firm credentials, including Family Wealth Advisor, Senior Investment Management Consultant and Workplace Advisor – Equity Compensation. He also pursued and achieved prestigious industry designations such as Certified Financial Planner (CFP®), Chartered Mutual Fund Counselor (CMFC®), Certified Portfolio Manager (CPM®) designation and Certified Investment Management Analyst® (CIMA®).
Today, David enjoys serving his clients and becoming their go-to person for anything financial. He calls Renton, Washington, his home where he lives with his wife, Corinne, and their two young children. He is a strong believer in paying it forward and is a member of St. Joseph’s Catholic Church and a volunteer 10U Hockey coach. David is a former board member of Pediatric Stroke Warriors and the Bellevue Police Foundation, where he served as secretary. Outside of the office, he loves to spend quality time with his family. His favorite activities include backpacking, camping, and cheering on the Sounders and the Kraken.
Stock Option Analysis
For some companies give their
employees an employee stock option. This gives them the
right to buy, or exercise, a set number of shares of the
company stock at a preset price, also known as the grant
price.
Click Here to Learn Moreemployees an employee stock option. This gives them the
right to buy, or exercise, a set number of shares of the
company stock at a preset price, also known as the grant
price.
Pre-liquidity Planning
It is important to consider and implement wealth transfer
strategies prior to a potential liquidity or sale event.
Liquidity events such as an IPO or a merger or acquisition
may provide income and estate planning opportunities.
Another aspect to consider prior to a liquidation is
taxes. Liquidity events also magnify the need to consider
certain estate planning strategies.
Click Here to Learn Morestrategies prior to a potential liquidity or sale event.
Liquidity events such as an IPO or a merger or acquisition
may provide income and estate planning opportunities.
Another aspect to consider prior to a liquidation is
taxes. Liquidity events also magnify the need to consider
certain estate planning strategies.
IPO Planning
David meets with a founder or senior employee with stock options that is expecting their company to go public. He then seamlessly prepares the founder through the steps of preparing their company for an IPO.
Click Here to Learn More
Business Succession Solutions
Before an IPO, a business succession plan is put
in place. Depending on the company, David makes a plan
that can help maximize value and provides ways to achieving
an owner's personal and financial goals.
Click Here to Learn Morein place. Depending on the company, David makes a plan
that can help maximize value and provides ways to achieving
an owner's personal and financial goals.
NAVIGATING THE COMPLEXITIES OF SIGNIFICANT WEALTH
At The Pacific Wealth Management Group, we focus on what is most important to you, your family, and your organization. We provide the tailored advice, knowledge and global resources needed to help make informed, confident decisions about your current and future wealth. Above all, we commit to helping make a meaningful difference in your life by bringing together the diverse skills, deep experience and advanced credentials of our dedicated wealth management professionals.
The PWMG Advantage - Unlike other teams whose advisors provide similar services to all their clients, we strategically built our group to mirror today’s best law and medical practices. Our team includes investment advisors who are on-hand to tackle your specific needs as they arise.
Comprehensive Wealth Management with a Personal Touch - While our services may be wide in scope, our approach is individualized so we can help you grow, preserve, and transfer your wealth with intention. We receive great satisfaction knowing we are helping make a significant impact on the quality of our clients’ lives.
A Commitment to Excellence - We are proud of the signature service we have been providing our clients for decades and welcome the opportunity to deliver this same level of excellence to you. We look forward to speaking with you soon.
The PWMG Advantage - Unlike other teams whose advisors provide similar services to all their clients, we strategically built our group to mirror today’s best law and medical practices. Our team includes investment advisors who are on-hand to tackle your specific needs as they arise.
Comprehensive Wealth Management with a Personal Touch - While our services may be wide in scope, our approach is individualized so we can help you grow, preserve, and transfer your wealth with intention. We receive great satisfaction knowing we are helping make a significant impact on the quality of our clients’ lives.
A Commitment to Excellence - We are proud of the signature service we have been providing our clients for decades and welcome the opportunity to deliver this same level of excellence to you. We look forward to speaking with you soon.
Client Service Team
Jayna Van Stone - Registered Client Service Associate
Phone:
(425) 450-8984(425) 450-8984
Email:Jayna.Van.Stone@morganstanley.com
Viyana Kwak, CFP - Business Development Director | Assistant Vice President
Phone:
(425) 455-8060(425) 455-8060
Email:Viyana.Kwak@morganstanley.com
Ethan Miller - Team Administrator
Phone:
(425) 202-0623(425) 202-0623
Email:Ethan.Miller1@morganstanley.com
Location
4000 Carillon Point
Ste 600
Kirkland, WA 98033
US
Direct:
(425) 455-8021(425) 455-8021
Toll-Free:
(866) 865-3699(866) 865-3699
Wealth Management
Global Investment Office
Portfolio Insights
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Financial Wellness
Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Ready to start a conversation? Contact David Keller today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)
