Stacey Herring
Private Banker
Daniel A. Mendoza, CIMA®
Senior Vice President, Wealth Management,
Financial Advisor,
Family Wealth Advisor,
Portfolio Management Director
Direct:
(239) 449-7894(239) 449-7894
Toll-Free:
(800) 237-8686(800) 237-8686
My Mission Statement
Combining intellectual capital, diversity of thought and integrity in providing an authentic personal experience.
Value Proposition
When it comes to managing your wealth and preparing for your family’s future, time is of the essence. Building a relationship with a Financial Advisor you trust—and who has the experience, resources and runway to help you see your plans through—is the first step in building the life you wish to lead.As your wealth management professional and Family Wealth Advisor, I am an advocate for your best interests and a steward for your wealth. My approach is process-oriented and client-centric, and it begins with a detailed discovery of you—not just your finances, but also your goals and the values that shape your life. Understanding what matters to you helps me add value in every aspect of your financial affairs, from constructing your portfolio to creating your legacy. My goal is to coordinate the many facets of your financial life so they all work together to help you achieve your most important goals. My clients are diverse in age, background, profession and stage of life, but they all have one thing in common: They recognize my authenticity and the value of my advice. Our relationship is built upon mutual respect, and, when we work together, you can rely on my experience, compassion and unwavering commitment to doing the right thing. You can also expect exceptional service and responsiveness—I am here to answer your questions and listen to your concerns.I look forward to meeting you and your family, and having a conversation about how I can help you achieve your goals, now and into the future.
Securities Agent: IL, VA, MN, NM, CA, FL, WI, NJ, NH, NC, SC, PA, CT, AZ, UT, NY, DE, TX, MO, GA, DC, WA, TN, OR, MI, MD, MA, CO, NV; General Securities Representative; Investment Advisor Representative
NMLS#: 1253233
NMLS#: 1253233
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Working With You
“The best way to predict the future is to create it.”
Abraham Lincoln
The future you envision begins with a plan. And, the first step in creating that plan is a conversation—not about your finances, but about you and the people, activities and interests that bring meaning to your life. Understanding who you are and what matters to you gives context to your financial situation and enables us to work together to define and refine your priorities. This disciplined process of personal and financial discovery helps me make informed recommendations and design a plan that is personalized to your unique goals.
If appropriate, I will also reach out to your tax and legal advisors to understand the strategies you may already have in place.
Depending on your circumstances and priorities, the recommendations I develop may cover strategies for:
Financial planning
Retirement planning
Education planning
Business planning
Estate planning
Charitable giving
Family dynamics
Next, I will meet with you to present my recommendations and answer any questions you may have. Once you feel comfortable with the plan, I will implement the strategies we have agreed upon. Over time, I will continue to monitor results and progress toward your goals and make adjustments as needed.
My goal is to facilitate and coordinate your financial life so you can focus on what you do best.
Abraham Lincoln
The future you envision begins with a plan. And, the first step in creating that plan is a conversation—not about your finances, but about you and the people, activities and interests that bring meaning to your life. Understanding who you are and what matters to you gives context to your financial situation and enables us to work together to define and refine your priorities. This disciplined process of personal and financial discovery helps me make informed recommendations and design a plan that is personalized to your unique goals.
If appropriate, I will also reach out to your tax and legal advisors to understand the strategies you may already have in place.
Depending on your circumstances and priorities, the recommendations I develop may cover strategies for:
Financial planning
Retirement planning
Education planning
Business planning
Estate planning
Charitable giving
Family dynamics
Next, I will meet with you to present my recommendations and answer any questions you may have. Once you feel comfortable with the plan, I will implement the strategies we have agreed upon. Over time, I will continue to monitor results and progress toward your goals and make adjustments as needed.
My goal is to facilitate and coordinate your financial life so you can focus on what you do best.
Experience
With over 28 years of experience as a wealth management professional, I have dedicated my career to helping people navigate their financial lives with confidence. Having spent the first 17 years of my career in portfolio management, I bring a deep understanding of portfolio strategy, security selection and tax implications, and can develop the necessary structure and scale to create consistency. In addition to my investment acumen, I am at ease with sophisticated wealth management, estate, trust, philanthropic and tax planning concepts, enabling me to offer my clients a comprehensive experience.
Prior to joining Morgan Stanley in 2012, I was a Regional Director of Investments and Senior Portfolio Manager at M&I Wealth Management, a part of BMO Financial Group. Earlier in my career, I served in senior portfolio management roles at Fortune 500 companies. I earned my B.A. in Spanish with a minor in finance from Franklin & Marshall College, and hold a Certified Investment Management Analyst® designation from the Wharton School of the University of Pennsylvania.
The son of Colombian immigrants, I was born in New York and raised in Lancaster, Pennsylvania. Currently, I live in Naples, Florida, with my wife and four children. In my free time, I love spending time with my family.
Prior to joining Morgan Stanley in 2012, I was a Regional Director of Investments and Senior Portfolio Manager at M&I Wealth Management, a part of BMO Financial Group. Earlier in my career, I served in senior portfolio management roles at Fortune 500 companies. I earned my B.A. in Spanish with a minor in finance from Franklin & Marshall College, and hold a Certified Investment Management Analyst® designation from the Wharton School of the University of Pennsylvania.
The son of Colombian immigrants, I was born in New York and raised in Lancaster, Pennsylvania. Currently, I live in Naples, Florida, with my wife and four children. In my free time, I love spending time with my family.
Client Service Team
Gerta Likrama - Client Service Associate
Phone:
(223) 449-7833(223) 449-7833
Email:gerta.likrama@morganstanley.com
Professionally, she has over 7 years of experience in financial services, previously has a head teller for a major financial institution. Her focus is on all administrative and operational needs of our clients.
Personally, she is married with two young children and in her free time enjoys being outdoors, particularly the waterfront.
Personally, she is married with two young children and in her free time enjoys being outdoors, particularly the waterfront.
Location
8889 Pelican Bay Blvd
Ste 300
Naples, FL 34108
US
Direct:
(239) 449-7894(239) 449-7894
Toll-Free:
(800) 237-8686(800) 237-8686
Fax:
(239) 449-7850(239) 449-7850
The Power of Partnerships
By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships
About Stacey Herring
Stacey Herring is a Private Banker serving Morgan Stanley Wealth Management offices in Florida.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Stacey began her career in financial services in 1994, and joined Morgan Stanley in 2014. Prior to joining the firm, she was a Mortgage Sales Manager at SunTrust Bank and a Senior Mortgage Loan Officer for over 17 years at Fifth Third Bank. Stacey is a graduate of Florida State University, where she received a Bachelor of Science in Business Marketing and a Minor in Communications.
Stacey currently serves on the Women’s Foundation of Collier County Board of Directors, as well as Junior Achievement of SWFL’s Advisory Board. In addition, Stacey has chaired many community endeavors, serving Naples Community Hospital, PACE Center for Girls of Collier County, and Youth Haven. She is a graduate of the Naples Chamber of Commerce’s Leadership Collier program, awarded Gulfshore Business Magazine’s “40 Under 40 Award”, and in 2013 was awarded the Glass Slipper Award by The Education
Foundation, Champions for Learning. In 2014, Stacey was named a Woman of Initiative by the Community Foundation of Collier County for her philanthropy,dedication, and commitment to children’s causes.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Stacey began her career in financial services in 1994, and joined Morgan Stanley in 2014. Prior to joining the firm, she was a Mortgage Sales Manager at SunTrust Bank and a Senior Mortgage Loan Officer for over 17 years at Fifth Third Bank. Stacey is a graduate of Florida State University, where she received a Bachelor of Science in Business Marketing and a Minor in Communications.
Stacey currently serves on the Women’s Foundation of Collier County Board of Directors, as well as Junior Achievement of SWFL’s Advisory Board. In addition, Stacey has chaired many community endeavors, serving Naples Community Hospital, PACE Center for Girls of Collier County, and Youth Haven. She is a graduate of the Naples Chamber of Commerce’s Leadership Collier program, awarded Gulfshore Business Magazine’s “40 Under 40 Award”, and in 2013 was awarded the Glass Slipper Award by The Education
Foundation, Champions for Learning. In 2014, Stacey was named a Woman of Initiative by the Community Foundation of Collier County for her philanthropy,dedication, and commitment to children’s causes.
NMLS#: 434321
Wealth Management
Global Investment Office
Portfolio Insights
Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Are You Prepared for Tax Day?
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Mosaic
Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
A Change of Greenery
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Ready to start a conversation? Contact Daniel A. Mendoza today.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
6Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
6Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)
