Steven Reegler, CFA, CFP
Senior Vice President, Wealth Advisor, Portfolio Management Director
Phone:
(415) 693-6081(415) 693-6081
Cole Adaskaveg
Financial Advisor,
Financial Planning Specialist
Direct:
(415) 693-6021(415) 693-6021
My Mission Statement
Cole's mission is to to help young professionals and pre-retirees navigate the complexities of managing their assets, ensuring their wealth grows and is preserved for future generations.
About Cole Adaskaveg
Cole Adaskaveg, a Financial Advisor at Morgan Stanley, brings a wealth of experience to serving California families and professionals. Focused on building and maintaining wealth through comprehensive financial planning, Cole leverages almost a decade of commitment in the financial services industry and is backed by a highly qualified team, with 60 years of cumulative experience.
Clients value the team's dependable and disciplined approach, which aligns perfectly with Cole's commitment to meticulous planning. Building long-term client relationships is a priority for Cole, and he is dedicated to providing the essential tools for clients to achieve financial success.
Outside of the world of finance, Cole's passion for hockey is well-known. Whether cheering on the Boston Bruins, or hitting the ice himself, hockey remains a constant source of enjoyment. In addition, Cole enjoys cooking, hiking, watching sports, and reading about history.
Clients value the team's dependable and disciplined approach, which aligns perfectly with Cole's commitment to meticulous planning. Building long-term client relationships is a priority for Cole, and he is dedicated to providing the essential tools for clients to achieve financial success.
Outside of the world of finance, Cole's passion for hockey is well-known. Whether cheering on the Boston Bruins, or hitting the ice himself, hockey remains a constant source of enjoyment. In addition, Cole enjoys cooking, hiking, watching sports, and reading about history.
Securities Agent: NY, CA, WA, MI, GA, FL, AL, WY, WI, OR, UT, NC, CO, AR, NH, MO, MD, AZ, VT, OH, IN, HI, TX, SC, NJ, LA, IL, DE, VA, RI, PA, NM, KY, KS, ID, DC, CT, NV, MT, MA, IA; General Securities Representative; Investment Advisor Representative
NMLS#: 2410936
NMLS#: 2410936
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Planning for the Future: Retirement and Beyond
The Reegler & Taylor Team at Morgan Stanley helps both individuals and families navigate the complexities of managing their assets. Our financial planning experts utilize a holistic investment strategy, ensuring your wealth not only grows but is preserved for future generations.
Whether you're beginning your retirement planning or are looking to optimize an existing investment portfolio, our dedicated team brings their expertise to the table. Understanding the nuances of tax planning, we ensure that your assets are structured efficiently, safeguarding your financial goals. Our financial advisors are just a click away - learn more about the Morgan Stanley Client Experience, and talk with one of them today.
Whether you're beginning your retirement planning or are looking to optimize an existing investment portfolio, our dedicated team brings their expertise to the table. Understanding the nuances of tax planning, we ensure that your assets are structured efficiently, safeguarding your financial goals. Our financial advisors are just a click away - learn more about the Morgan Stanley Client Experience, and talk with one of them today.
Looking for Specific Financial Advice?
- As a team lead by multiple board-Certified Financial Planners, we craft investment portfolios with a focus on strategic asset allocation and risk management, aiming to achieve the efficient frontier.
- Our experience in estate planning creates a wealth transfer experience that is seamless and designed to support your lasting legacy.
- We consolidate funds from 401(k) and IRA rollovers to create a portfolio for you that is optimized to achieve your retirement goals and timeline, while simplifying management and cost.
- Morgan Stanley understands the importance of personal finance and has a robust banking platform that can be combined with investment planning, all under one roof, for a powerful wealth building experience. We also offer double the FDIC coverage than most US banks and firms.
- College tuition costs will continue to rise and so will the need for education planning. From college savings plans to debt management, every facet is handled by our team with precision, guiding you and your family on the path to financial success.
Total Tax 365: Tax-Smart Investing. All Year Long.
Tax planning is an essential facet of financial planning that involves structuring finances in a manner that minimizes tax liability and maximizes after-tax returns. Effective tax planning can make a significant difference in overall wealth accumulation over time. Our tax-managed investment solutions are designed to strategically position your investment portfolio to be more tax-efficient year-round. Through careful asset allocation and the utilization of tax-aware strategies, we ensure that investors benefit from every available tax advantage. Whether you're deep into retirement planning, diversifying an investment strategy, or seeking personal finance guidance, understanding and leveraging tax nuances can be a game changer.
Efficient tax planning should be an immediate focus of your investment strategy, if:
- You hold a concentrated stock position. This position may have been acquired through employment benefits or personal investing. Concentrated stock positions can represent a significant portion of an individual’s net worth and, if not managed strategically, can result in substantial tax implications. When stock values appreciate, they create unrealized capital gains. If these stocks are sold without a proper tax planning strategy, the resulting capital gains tax can erode a substantial portion of the profits. Furthermore, with investment portfolios heavily tilted towards a single stock, there’s an amplified risk of volatility. Balancing concentrated positions with a tax-efficient diversification strategy is crucial for preserving and growing wealth and will help people balance their investment strategy with their broader financial goals.
- You have an estate or are establishing one. Tax planning within the realm of wealth management becomes critical when clients venture into estate planning. Estate taxes can claim a sizable portion of an individual’s assets if not adeptly managed. Integrating tax strategies into estate planning can help minimize this tax burden, ensuring beneficiaries receive the maximum portion of the intended inheritance; different structures of trusts and estates, like revocable versus irrevocable trusts, have unique implications and allotments for tax efficient strategies. Other tax efficient estate planning that we have helped our clients with include gift planning, real estate trusts, and irrevocable life insurance trusts, to name a popular few.
- You are nearing retirement or retired. As you transition from regular income streams to tapping into your hard-earned savings, tax efficient retirement planning will allow you to reap the most benefits from your career success. A holistic retirement strategy can synchronize your new income streams in a tax-optimized manner, ensuring that the benefits of each are fully realized while minimizing the tax liabilities.
- You live in California or another state with high taxes. With one of the highest state tax rates in the U.S., Californians face a unique set of financial challenges. Efficient tax planning for those facing high state tax rates can significantly impact the real returns on investments and the overall wealth preservation strategy.
Location
101 California St 23rd
Fl
San Francisco, CA 94111
US
Direct:
(415) 693-6021(415) 693-6021
Meet My Team
Patrick Taylor, CFP
Senior Vice President, Financial Advisor
Phone:
(415) 693-6783(415) 693-6783
Tricia Tsui
Wealth Management Analyst
Phone:
(415) 693-6170(415) 693-6170
Jeannette McCabe Harris, CFP
Senior Vice President, Financial Advisor, Certified Financial Planner
Mark Harris, CPM
First Vice President, Financial Advisor, Portfolio Manager
Jacqueline Harris
Financial Advisor
Belen Tompkins, Client Service Associate
About Steven Reegler
Steven Reegler has 36 years of experience at Morgan Stanley and has evolved his approach over the years to focus on financial planning and advisory services for affluent clients. Having supported himself through college and built his practice from the ground up, Steven understands the value of wealth and is driven to help his clients achieve their own financial well-being. As a Chartered Financial Analyst® and with a 20-year tenure as a Senior Portfolio Manager, he has a detailed understanding of the risk/return characteristics of stocks, bonds, and alternative investments as well as rigorous training and perspective on how best to select teams of investment managers to create optimized portfolios for our clients. As a CERTIFIED FINANCIAL PLANNER™, he has in-depth knowledge of all aspects of high net-worth wealth management, ranging from smoothly and successfully rolling out a well-integrated financial plan to maximizing a client’s cash flow. Steven earned a B.S. in finance from the University of Florida, in Gainesville, Florida. He lives in Noe Valley with his partner and two cats and is a big supporter of the SPCA and environmental causes. In his free time, you can find Steven sailing, hiking, cycling, or enjoying some thought-provoking reading.
Securities Agent: NY, NJ, CO, UT, NM, NH, FL, DC, CA, VT, VA, TX, OR, MT, DE, AR, AL, WY, CT, MD, IL, MO, HI, RI, MI, KS, ID, IA, GA, TN, SC, PA, NV, IN, AZ, WA, NC, MA, LA, KY, WI, OH; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
About Patrick Taylor
Patrick Taylor applies over 11 years of financial planning and wealth management experience to help families achieve peace of mind with their money. As a CERTIFIED FINANCIAL PLANNER™, Patrick uses his expertise to create custom financial plans and targeted investment strategies for our clients. A deep interest in the global economy and financial markets attracted Patrick to the financial industry, but the connections developed with clients have been the most fulfilling aspect of his career. The trust placed in Patrick motivates him to always go the extra mile to solve a problem or make sure a client has the answer they need, leading to relationships that are as much personal as professional. Prior to joining Morgan Stanley in 2013, he was a Financial Consultant at AXA Advisors in San Francisco with a focus on life and long-term care insurance, estate planning and executive compensation plans. Patrick earned a B.A. in communications and media studies from Cal Poly, San Luis Obispo. A California native and Bay area local, he lives in San Francisco with his wife, Jennifer. Outside of work, Patrick and Jennifer like to spend time with their families and take advantage of Northern California’s great outdoors, swimming and camping in the summer and hitting the slopes in the winter. Patrick loves dogs and enjoys unwinding with his terrier as well as supporting the San Francisco SPCA.
Securities Agent: DC, MI, SC, KS, WI, MA, AR, NM, CT, CA, AL, WY, NJ, MD, IL, WA, VT, IN, IA, VA, TX, OH, MT, ID, DE, UT, HI, GA, CO, NY, NH, OR, MO, LA, RI, PA, NV, NC, KY, FL, AZ; General Securities Representative; Investment Advisor Representative
About Tricia Tsui
Tricia Tsui is a Wealth Management Analyst supporting the team’s clients and conducting portfolio analysis. Tricia joined Morgan Stanley in 2016 and provides personalized services to all our clients to ensure seamless management of their accounts. In addition, she works alongside Steven Reegler and Patrick Taylor to develop comprehensive financial strategies by utilizing Morgan Stanley’s in-depth analytical software and serving as a liaison with our internal specialists. A native of Guam, Tricia earned a B.A. in economics from the University of California, Berkeley. Away from the office, Tricia enjoys developing new culinary skills, hiking, and traveling.
About Jeannette McCabe Harris
Securities Agent: DC, CO, VT, NY, NJ, NC, MO, KS, CT, AL, OH, NM, MT, NH, ID, IA, GA, WI, OR, LA, CA, AZ, NV, MN, KY, WY, UT, TX, RI, PA, IL, FL, AR, SC, MI, MA, IN, HI, WA, VA, MD, DE; General Securities Representative; Investment Advisor Representative; Managed Futures
About Mark Harris
Securities Agent: AZ, MA, UT, NY, OH, NC, MD, IA, CO, WY, VA, TX, PA, NH, WI, WA, KY, KS, IN, MN, OR, DC, RI, NM, MI, IL, FL, DE, VT, NJ, LA, ID, CA, AR, NV, MT, MO, HI, AL, GA, CT, SC; General Securities Representative; Investment Advisor Representative
About Jacqueline Harris
Securities Agent: MO, KS, IN, DE, VA, OH, NM, NJ, MN, HI, CT, MD, FL, WA, RI, NY, NV, MI, MA, KY, IA, GA, CO, AR, VT, IL, CA, WI, UT, OR, NH, AZ, AL, WY, SC, DC, LA, ID, TX, PA, NC, MT, PR; General Securities Representative; Investment Advisor Representative
Wealth Management
From My Desk
Overcoming Your 5 Biggest Retirement Challenges
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Ready to start a conversation? Contact Cole Adaskaveg today.
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)
