About Cole Adaskaveg

Cole Adaskaveg is a dedicated Financial Advisor at Morgan Stanley, serving American families and professionals with comprehensive wealth management strategies.

Backed by nearly a decade of personal experience in the financial services industry and a highly accomplished team boasting 60 years of collective expertise, Cole focuses on building and preserving client wealth through meticulous financial planning. Clients from all over the United States benefit from his disciplined and dependable approach, fostering long-term relationships built on trust and a shared commitment to achieving their financial goals.

Outside of the world of finance, Cole's passion for hockey is well-known. Whether cheering on the Boston Bruins, or hitting the ice himself, hockey remains a constant source of enjoyment. In addition, Cole enjoys cooking, hiking, watching sports, and reading about history.
Awards and Recognitions
  • Morgan Stanley Advisors Pacesetter's Club Member 2024-2025
  • Reegler Taylor Harris Group at Morgan Stanley Forbes Best-in-State 2023-2026 Wealth Management
Services Include
Securities Agent: WY, WI, OR, UT, NC, CO, AR, OH, NH, MO, MN, MD, AZ, NV, MT, MA, CA, IN, HI, TX, SC, NJ, LA, IL, DE, WA, PR, MI, GA, FL, NY, VA, TN, RI, PA, NM, KY, KS, ID, DC, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 2410936
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

My Approach

Explore how I deliver tailored guidance across legacy planning, investment strategy, complex wealth decisions, and specialized guidance to support your goals across every stage of wealth.

Investor Resources

Morgan Stanley provides clients with resources meant to transform complex financial analysis and research into concise and easily digestible content. The links below offer insight into the modern market and economic landscape.
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    GIC On the Markets
    The latest edition of “On the Markets,” a monthly collection of the most timely research and strategy from Morgan Stanley & Co., Morgan Stanley Wealth Management and external partners.
    GIC On the Markets
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    GIC Weekly
    The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.
    GIC Weekly
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    Thoughts On The Market Podcast
    With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
    Thoughts on the Market Podcast
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    MS Wealth Management Insights
    At Morgan Stanley Wealth Management, we start with you, focusing on your success and remaining committed to helping you grow your wealth and pursue your financial goals. Learn from our thought leaders about how to manage your wealth and help meet your personal financial goals.
    MS Wealth Management Insights
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    Tax Tables & Resources
    Helpful tax reference materials
    Quick access to annual tax tables, deadlines, and planning resources.
    View the 2026 Tax Tables Here
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    Security Center
    Focused on protecting your information
    Explore fraud prevention resources, security features, and best practices.
    Visit Our Security Center
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    Morgan Stanley Online
    Secure account access anytime
    View accounts, documents, statements, and more from your desktop or mobile device.
    Learn More Here
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    Total Wealth Tool
    See your financial life in one place
    Link outside accounts to create a broader view of your finances.
    Get Started Here
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    Perks & Benefits
    Added value beyond investing
    Access exclusive offers, lifestyle benefits, and client resources available through your relationship.
    Visit Our Perks Hub Here

Upcoming Events

We're committed to hosting educational events throughout the year that keep you informed on timely financial topics. Here's what we have coming up.

More details, including registration information, will be shared as each event approaches.

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    Join us for our Mid-Year Market Update

    The first half of the year has brought no shortage of headlines, market movements, and economic developments. As we look ahead, staying informed and focused on the bigger picture can be just as important as reacting to the news of the day.

    Our team will be hosting a virtual Mid-Year Market Update where our advisors will discuss key market themes, economic trends, and the factors we're watching as we move into the second half of 2026. We'll also share perspectives on navigating uncertainty and answer questions from attendees.

    Whether you're a client, friend, or family member interested in the markets and economy, we invite you to join the conversation.

    📅 Wednesday, July 22
    ⏰ 11:00 AM PT

    Register for the Event Here
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    Save the Date

    September 16
    Concentrated Equity Strategies
    An overview of considerations and approaches for managing concentrated stock positions, including key factors individuals often evaluate.

    November 11
    Medicare & Social Security Webinar
    Join us for a discussion focused on Medicare and Social Security, featuring Boomer Benefits. We'll cover important timing considerations and general concepts to help you better understand your options. More details, including registration information, will be shared as each event approaches.

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Cole's Corner is where I share original insights, tips, and tricks to help simplify complex financial topics and spark new ideas. Think of it as a place to pull up a chair, learn something useful, and maybe even pick up a fresh perspective you can apply to your own financial journey. Each piece is written by me with the goal of being practical, approachable, and thought-provoking—so you'll always walk away with something valuable.

2. Turn Your Pocket Change into a Fortune

Hey everyone, and welcome back to Cole's Corner! This week, I want to talk about something that's on everyone's mind: money. Specifically, how to grow it.

Click Here to Read
3. The Price of Admission

I had a fascinating conversation with a sharp, disciplined client the other day. We were discussing the market's performance, and he expressed a familiar frustration. Despite owning a portfolio of what we consider to be exceptionally high-quality companies—businesses with strong balance sheets, consistent earnings, and durable competitive advantages—his returns were lagging the broader S&P 500 this year.

Click Here to Read

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

101 California St 23rd
Fl
San Francisco, CA 94111
US
Direct:
(415) 693-6021(415) 693-6021

Meet My Team

About Steven Reegler

Steven Reegler has 36 years of experience at Morgan Stanley and has evolved his approach over the years to focus on financial planning and advisory services for affluent clients. Having supported himself through college and built his practice from the ground up, Steven understands the value of wealth and is driven to help his clients achieve their own financial well-being. As a Chartered Financial Analyst® and with a 20-year tenure as a Senior Portfolio Manager, he has a detailed understanding of the risk/return characteristics of stocks, bonds, and alternative investments as well as rigorous training and perspective on how best to select teams of investment managers to create optimized portfolios for our clients. As a CERTIFIED FINANCIAL PLANNER™, he has in-depth knowledge of all aspects of high net-worth wealth management, ranging from smoothly and successfully rolling out a well-integrated financial plan to maximizing a client’s cash flow. Steven earned a B.S. in finance from the University of Florida, in Gainesville, Florida. He lives in Noe Valley with his partner and two cats and is a big supporter of the SPCA and environmental causes. In his free time, you can find Steven sailing, hiking, cycling, or enjoying some thought-provoking reading.
Securities Agent: VA, TX, OR, MT, DE, AR, SC, PA, NV, IN, AZ, MO, HI, RI, MI, KS, ID, GA, WI, OH, NY, NJ, CO, WY, CT, MN, MD, IL, WA, TN, NC, MA, LA, KY, UT, PR, NM, NH, FL, DC, CA; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures

About Patrick Taylor

Patrick Taylor applies over 11 years of financial planning and wealth management experience to help families achieve peace of mind with their money. As a CERTIFIED FINANCIAL PLANNER™, Patrick uses his expertise to create custom financial plans and targeted investment strategies for our clients. A deep interest in the global economy and financial markets attracted Patrick to the financial industry, but the connections developed with clients have been the most fulfilling aspect of his career. The trust placed in Patrick motivates him to always go the extra mile to solve a problem or make sure a client has the answer they need, leading to relationships that are as much personal as professional. Prior to joining Morgan Stanley in 2013, he was a Financial Consultant at AXA Advisors in San Francisco with a focus on life and long-term care insurance, estate planning and executive compensation plans. Patrick earned a B.A. in communications and media studies from Cal Poly, San Luis Obispo. A California native and Bay area local, he lives in San Francisco with his wife, Jennifer. Outside of work, Patrick and Jennifer like to spend time with their families and take advantage of Northern California’s great outdoors, swimming and camping in the summer and hitting the slopes in the winter. Patrick loves dogs and enjoys unwinding with his terrier as well as supporting the San Francisco SPCA.
Securities Agent: NY, NH, MN, SC, KS, VA, TX, OH, MT, ID, DE, OR, MO, MI, LA, RI, PA, NV, NC, KY, FL, AZ, WI, MA, AR, NM, CT, CA, WY, NJ, MD, IL, WA, PR, IN, DC, UT, HI, GA, CO; General Securities Representative; Investment Advisor Representative

About Tricia Tsui

Tricia Tsui is a Wealth Management Analyst supporting the team’s clients and conducting portfolio analysis. Tricia joined Morgan Stanley in 2016 and provides personalized services to all our clients to ensure seamless management of their accounts. In addition, she works alongside Steven Reegler and Patrick Taylor to develop comprehensive financial strategies by utilizing Morgan Stanley’s in-depth analytical software and serving as a liaison with our internal specialists. A native of Guam, Tricia earned a B.A. in economics from the University of California, Berkeley. Away from the office, Tricia enjoys developing new culinary skills, hiking, and traveling.

About Jeannette McCabe Harris

Securities Agent: MD, NC, SC, NY, NJ, NH, MT, MN, KS, VA, MO, LA, FL, DC, PR, OR, IL, GA, DE, CT, CO, WA, NV, ID, WY, AZ, PA, MI, MA, KY, UT, RI, OH, IN, HI, NM, CA, AR, WI, TX; General Securities Representative; Investment Advisor Representative; Managed Futures

About Mark Harris

Securities Agent: NV, ID, NM, LA, KS, HI, CO, CA, PA, NJ, DE, AZ, VA, OH, MI, CT, UT, MO, IN, GA, WY, RI, MT, MN, KY, DC, WA, SC, TX, OR, NC, MA, WI, PR, NY, IL, FL, AR, NH, MD; General Securities Representative; Investment Advisor Representative

About Jacqueline Harris

Securities Agent: VT, PR, IL, CA, WI, UT, OR, NH, AZ, AL, WY, SC, DC, LA, ID, MO, KS, IN, DE, VA, OH, NM, NJ, MN, CT, TX, PA, NC, MT, HI, MD, FL, WA, TN, RI, NY, NV, MI, MA, KY, IA, GA, CO, AR; General Securities Representative; Investment Advisor Representative
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Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Cole Adaskaveg today.
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)