About Cole Adaskaveg

Cole Adaskaveg is a dedicated Financial Advisor at Morgan Stanley, serving American families and professionals with comprehensive wealth management strategies.

Backed by nearly a decade of personal experience in the financial services industry and a highly accomplished team boasting 60 years of collective expertise, Cole focuses on building and preserving client wealth through meticulous financial planning. Clients from all over the United States benefit from his disciplined and dependable approach, fostering long-term relationships built on trust and a shared commitment to achieving their financial goals.

Outside of the world of finance, Cole's passion for hockey is well-known. Whether cheering on the Boston Bruins, or hitting the ice himself, hockey remains a constant source of enjoyment. In addition, Cole enjoys cooking, hiking, watching sports, and reading about history.
Awards and Recognitions
  • Morgan Stanley Advisors Pacesetter's Club Member 2024
  • Reegler Taylor Team at Morgan Stanley Forbes Best-in-State Wealth Management
Services Include
Securities Agent: MT, MA, IA, CA, IN, HI, TX, SC, NJ, LA, IL, DE, WA, PR, MI, GA, FL, AL, WY, WI, OR, UT, NC, CO, AR, NH, MO, MN, MD, AZ, TN, NY, VA, RI, PA, NM, KY, KS, ID, DC, CT, VT, OH, NV; General Securities Representative; Investment Advisor Representative
NMLS#: 2410936
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Planning for the Future: Retirement and Beyond

The Reegler & Taylor Team at Morgan Stanley helps both individuals and families navigate the complexities of managing their assets. Our financial planning experts utilize a holistic investment strategy, ensuring your wealth not only grows but is preserved for future generations.

Whether you're beginning your retirement planning or are looking to optimize an existing investment portfolio, our dedicated team brings their expertise to the table. Understanding the nuances of tax planning, we ensure that your assets are structured efficiently, safeguarding your financial goals. Our financial advisors are just a click away - learn more about the Morgan Stanley Client Experience, and talk with one of them today.
Looking for Specific Financial Advice?
  • As a team lead by multiple board-Certified Financial Planners, we craft investment portfolios with a focus on strategic asset allocation and risk management, aiming to achieve the efficient frontier.
  • Our experience in estate planning creates a wealth transfer experience that is seamless and designed to support your lasting legacy.
  • We consolidate funds from 401(k) and IRA rollovers to create a portfolio for you that is optimized to achieve your retirement goals and timeline, while simplifying management and cost.
  • Morgan Stanley understands the importance of personal finance and has a robust banking platform that can be combined with investment planning, all under one roof, for a powerful wealth building experience. We also offer double the FDIC coverage than most US banks and firms.
  • College tuition costs will continue to rise and so will the need for education planning. From college savings plans to debt management, every facet is handled by our team with precision, guiding you and your family on the path to financial success.

Total Tax 365: Tax-Smart Investing. All Year Long.

Tax planning is an essential facet of financial planning that involves structuring finances in a manner that minimizes tax liability and maximizes after-tax returns. Effective tax planning can make a significant difference in overall wealth accumulation over time. Our tax-managed investment solutions are designed to strategically position your investment portfolio to be more tax-efficient year-round. Through careful asset allocation and the utilization of tax-aware strategies, we ensure that investors benefit from every available tax advantage. Whether you're deep into retirement planning, diversifying an investment strategy, or seeking personal finance guidance, understanding and leveraging tax nuances can be a game changer.
Efficient tax planning should be an immediate focus of your investment strategy, if:
  • You hold a concentrated stock position. This position may have been acquired through employment benefits or personal investing. Concentrated stock positions can represent a significant portion of an individual’s net worth and, if not managed strategically, can result in substantial tax implications. When stock values appreciate, they create unrealized capital gains. If these stocks are sold without a proper tax planning strategy, the resulting capital gains tax can erode a substantial portion of the profits. Furthermore, with investment portfolios heavily tilted towards a single stock, there’s an amplified risk of volatility. Balancing concentrated positions with a tax-efficient diversification strategy is crucial for preserving and growing wealth and will help people balance their investment strategy with their broader financial goals.
  • You have an estate or are establishing one. Tax planning within the realm of wealth management becomes critical when clients venture into estate planning. Estate taxes can claim a sizable portion of an individual’s assets if not adeptly managed. Integrating tax strategies into estate planning can help minimize this tax burden, ensuring beneficiaries receive the maximum portion of the intended inheritance; different structures of trusts and estates, like revocable versus irrevocable trusts, have unique implications and allotments for tax efficient strategies. Other tax efficient estate planning that we have helped our clients with include gift planning, real estate trusts, and irrevocable life insurance trusts, to name a popular few.
  • You are nearing retirement or retired. As you transition from regular income streams to tapping into your hard-earned savings, tax efficient retirement planning will allow you to reap the most benefits from your career success. A holistic retirement strategy can synchronize your new income streams in a tax-optimized manner, ensuring that the benefits of each are fully realized while minimizing the tax liabilities.
  • You live in California or another state with high taxes. With one of the highest state tax rates in the U.S., Californians face a unique set of financial challenges. Efficient tax planning for those facing high state tax rates can significantly impact the real returns on investments and the overall wealth preservation strategy.

UPCOMING Events

To be announced for 2025!

    Tab Image

    Cole's Corner is where I share original insights, tips, and tricks to help simplify complex financial topics and spark new ideas. Think of it as a place to pull up a chair, learn something useful, and maybe even pick up a fresh perspective you can apply to your own financial journey. Each piece is written by me with the goal of being practical, approachable, and thought-provoking—so you'll always walk away with something valuable.

    1. Cole's Corner: The Price of Admission

    Hello everyone, and welcome back to Cole's Corner.

    I had a fascinating conversation with a sharp, disciplined client the other day. We were discussing the market's performance, and he expressed a familiar frustration. Despite owning a portfolio of what we consider to be exceptionally high-quality companies—businesses with strong balance sheets, consistent earnings, and durable competitive advantages—his returns were lagging the broader S&P 500 this year.

    Why? Because a huge portion of the market's recent gains has been powered by a very narrow group of mega-cap tech stocks, fueled by a frenzy around artificial intelligence. His portfolio, built for long-term resilience, wasn't fully participating in this speculative fever.

    But our conversation quickly evolved from the specifics of one year's performance into a much deeper topic: the nature of risk itself. It got me thinking that most investors misunderstand what risk truly is. We tend to think of it as a dial we can turn up or down. But the truth is, you can't turn the dial to zero. You can only choose which kind of risk you're willing to accept.

    The Two Flavors of Risk
    When people talk about "taking on risk," they usually mean one thing: buying volatile, high-beta, or speculative assets in the hopes of outsized returns. This is the obvious risk. It's the risk of betting on an unproven company or trying to catch a wave like the current AI boom. The potential rewards are high, but so is the potential for permanent capital loss if the story falls apart. This path requires impeccable timing and a strong stomach.

    But what my client was experiencing is the other, more subtle flavor of risk. It's the risk that comes from not participating in the speculative frenzy. By committing to a disciplined strategy, like owning quality businesses at reasonable prices, you accept the risk of underperformance. It's the risk of looking wrong in the short term. Your companies won't go to zero, but they may be ignored or undervalued by a market that's chasing a different narrative.

    This is a crucial concept that the legendary investor Howard Marks discusses in his memos. He argues that the greatest investment risk isn't volatility, but the danger of paying too much for an asset and suffering a permanent loss. Sticking to a quality-focused discipline is designed to prevent that exact outcome. The price you pay for that protection, however, is that you will almost certainly lag the market during periods of speculative excess.

    Mr. Market and Your Most Valuable Asset
    This dilemma is as old as the market itself. Benjamin Graham, the father of value investing, illustrated it perfectly with his parable of "Mr. Market." He imagined the market as a moody business partner who shows up every day offering to buy your shares or sell you his. Some days he's euphoric and names a ridiculously high price. Other days he's despondent and offers to sell you everything for pennies on the dollar.

    An investor chasing the obvious risk is trying to ride Mr. Market's manic highs. The disciplined, patient investor is waiting for the depressive lows to buy quality at a discount. The challenge is that Mr. Market can stay euphoric for a lot longer than you might think, making the patient investor feel foolish for sitting on the sidelines.

    This is where the ultimate differentiator comes into play: temperament.

    The stock market, as Warren Buffett famously said, "is a device for transferring money from the impatient to the patient." Your ability to endure periods of underperformance, to stick with your plan while others are getting rich off trends you don't understand, is your single greatest asset. It's far more important than picking the right stock or fund in any given year.

    Zooming Out
    So, what's the takeaway? Whether you are taking the obvious risk or the subtle one, you are paying a price of admission for the chance to earn long-term returns.

    The real question is not how your portfolio performed over the last twelve months, but whether your plan is sound enough to carry you through the next twelve years and beyond. What difference does one year of underperformance—or even outperformance—truly make in the grand scheme of a financial plan designed to last a lifetime?

    Patient investors, who understand the risk they've chosen and have the conviction to stick with it, are always the ones who come out on top. It isn't always easy, but it's the only game worth playing.

    Until next time,
    Cole

    The views expressed herein are those of the author and do not necessarily reflect the views of Morgan Stanley Wealth Management or its affiliates. All opinions are subject to change without notice. Neither the information provided nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Past performance is no guarantee of future results. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this material may not be appropriate for all investors. Morgan Stanley Wealth Management recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. Any type of continuous or periodic investment plan does not assure a profit and does not protect against loss in declining markets. Since such a plan involves continuous investment in securitiesregardless of fluctuating price levels of such securities, the investor should consider their financial ability to continue their purchases through periods of low price levels. Morgan Stanley Smith Barney LLC. Member SIPC. CRC 4898924

    2. Cole's Corner: Turn Your Pocket Change into a Fortune

    Hey everyone, and welcome back to Cole's Corner! This week, I want to talk about something that's on everyone's mind: money. Specifically, how to grow it.

    Click Here to Read

    Location

    101 California St 23rd
    Fl
    San Francisco, CA 94111
    US
    Direct:
    (415) 693-6021(415) 693-6021

    Meet My Team

    About Steven Reegler

    Steven Reegler has 36 years of experience at Morgan Stanley and has evolved his approach over the years to focus on financial planning and advisory services for affluent clients. Having supported himself through college and built his practice from the ground up, Steven understands the value of wealth and is driven to help his clients achieve their own financial well-being. As a Chartered Financial Analyst® and with a 20-year tenure as a Senior Portfolio Manager, he has a detailed understanding of the risk/return characteristics of stocks, bonds, and alternative investments as well as rigorous training and perspective on how best to select teams of investment managers to create optimized portfolios for our clients. As a CERTIFIED FINANCIAL PLANNER™, he has in-depth knowledge of all aspects of high net-worth wealth management, ranging from smoothly and successfully rolling out a well-integrated financial plan to maximizing a client’s cash flow. Steven earned a B.S. in finance from the University of Florida, in Gainesville, Florida. He lives in Noe Valley with his partner and two cats and is a big supporter of the SPCA and environmental causes. In his free time, you can find Steven sailing, hiking, cycling, or enjoying some thought-provoking reading.
    Securities Agent: KY, OH, NY, NJ, CO, UT, PR, NM, NH, FL, DC, CA, VT, VA, TX, OR, MT, DE, AR, AL, WY, CT, MD, IL, MO, HI, RI, MI, KS, ID, IA, GA, MN, SC, PA, NV, IN, AZ, WA, TN, NC, MA, LA, WI; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures

    About Patrick Taylor

    Patrick Taylor applies over 11 years of financial planning and wealth management experience to help families achieve peace of mind with their money. As a CERTIFIED FINANCIAL PLANNER™, Patrick uses his expertise to create custom financial plans and targeted investment strategies for our clients. A deep interest in the global economy and financial markets attracted Patrick to the financial industry, but the connections developed with clients have been the most fulfilling aspect of his career. The trust placed in Patrick motivates him to always go the extra mile to solve a problem or make sure a client has the answer they need, leading to relationships that are as much personal as professional. Prior to joining Morgan Stanley in 2013, he was a Financial Consultant at AXA Advisors in San Francisco with a focus on life and long-term care insurance, estate planning and executive compensation plans. Patrick earned a B.A. in communications and media studies from Cal Poly, San Luis Obispo. A California native and Bay area local, he lives in San Francisco with his wife, Jennifer. Outside of work, Patrick and Jennifer like to spend time with their families and take advantage of Northern California’s great outdoors, swimming and camping in the summer and hitting the slopes in the winter. Patrick loves dogs and enjoys unwinding with his terrier as well as supporting the San Francisco SPCA.
    Securities Agent: NC, KY, FL, AZ, SC, KS, WI, MA, AR, NM, CT, CA, AL, UT, HI, GA, CO, NY, NH, MN, WY, NJ, MD, IL, WA, VT, PR, IN, IA, DC, VA, TX, OH, MT, ID, DE, OR, MO, MI, LA, RI, PA, NV; General Securities Representative; Investment Advisor Representative

    About Tricia Tsui

    Tricia Tsui is a Wealth Management Analyst supporting the team’s clients and conducting portfolio analysis. Tricia joined Morgan Stanley in 2016 and provides personalized services to all our clients to ensure seamless management of their accounts. In addition, she works alongside Steven Reegler and Patrick Taylor to develop comprehensive financial strategies by utilizing Morgan Stanley’s in-depth analytical software and serving as a liaison with our internal specialists. A native of Guam, Tricia earned a B.A. in economics from the University of California, Berkeley. Away from the office, Tricia enjoys developing new culinary skills, hiking, and traveling.

    About Jeannette McCabe Harris

    Securities Agent: IA, WA, NV, ID, PR, OR, MD, IL, GA, DE, CT, CO, VT, WY, AZ, PA, MI, MA, KY, VA, MO, LA, FL, DC, AL, SC, NY, NJ, NH, MT, MN, KS, UT, RI, OH, IN, HI, NM, CA, AR, WI, TX, NC; General Securities Representative; Investment Advisor Representative; Managed Futures

    About Mark Harris

    Securities Agent: GA, PA, NJ, DE, AZ, AL, VA, OH, MI, CT, NM, LA, IA, TX, OR, NC, MA, WY, RI, MT, MN, KY, DC, WA, SC, KS, HI, CO, CA, WI, VT, PR, NY, IL, FL, AR, NH, MD, ID, UT, NV, MO, IN; General Securities Representative; Investment Advisor Representative

    About Jacqueline Harris

    Securities Agent: VT, PR, IL, CA, WI, UT, OR, NH, AZ, AL, WY, SC, DC, LA, ID, MO, KS, IN, DE, VA, OH, NM, NJ, MN, CT, TX, PA, NC, MT, HI, MD, FL, WA, TN, RI, NY, NV, MI, MA, KY, IA, GA, CO, AR; General Securities Representative; Investment Advisor Representative
    Wealth Management
    From My Desk

    Overcoming Your 5 Biggest Retirement Challenges

    Retirement

    Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
    • 401(k) Rollovers
    • IRA Plans
    • Retirement income strategies
    • Retirement plan participants
    • Annuities
    A Simple Six-Step Retirement Checkup
    Article Image

    A Simple Six-Step Retirement Checkup

    Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.
    Ready to start a conversation? Contact Cole Adaskaveg today.
    1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

    For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

    Back to top



    2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

    Back to top



    3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

    Back to top



    4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

    Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

    Back to top



    5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

    Back to top



    6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

    Back to top



    Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

    The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

    Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
    https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

    The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

    The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

    *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

    CFP Board owns the marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

    The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

    Awards Disclosures | Morgan Stanley
    CRC 4665150 (8/2025)