

CapQuest Group at Morgan Stanley

Our Mission Statement
Your Future is our Future - Your Quest is our Quest
Our Story and Services
We understand the financial dynamics of leading a business, owning real estate, or navigating the corporate world. Whether your priorities include goals for financial freedom, planning for your retirement lifestyle, buying a vacation home, optimizing cash flow for your business, planning for succession, or managing equity compensation, our team crafts customized financial plans to address the challenges and opportunities unique to your situation.
Our services go beyond traditional wealth management. From advanced tax strategies to retirement planning, estate planning strategies, risk management, and family governance, we develop strategies that can help you make the most of your financial capital. Through detailed scenario analysis and strategic advice, we seek to ensure you are prepared for every financial decision, helping you navigate market fluctuations and safeguard your long-term wealth.
As Financial Advisors, we are committed to putting your interests first. Through ongoing communication and leveraging the vast resources of Morgan Stanley, we provide the guidance and insight needed to help turn your financial vision into reality. Our team works collaboratively to help ensure your financial plan evolves as your business, investments, and personal circumstances change. We become your dedicated Financial Advisor for unbiased advice and we can help address any of your financial matters during your life journey.
At CapQuest Group, we seek to empower you to focus on your passions and goals while we manage the complexities of your financial journey. Your future is our future, and your quest is our quest.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at http://www.morganstanleyindividual.com or consult with your Financial Advisor to understand these differences.
- Wealth ManagementFootnote1
- Financial PlanningFootnote2
- Business PlanningFootnote3
- Business Succession PlanningFootnote4
- Cash Management and Lending ProductsFootnote5
- Divorce Financial AnalysisFootnote6
- Life InsuranceFootnote7
- Long-term Care InsuranceFootnote8
- Philanthropic ManagementFootnote9
- Planning for Individuals with Special Needs and their Families
- Trust AccountsFootnote10
- Estate Planning StrategiesFootnote11
- Alternative InvestmentsFootnote12
- Executive Financial ServicesFootnote13
Working With You
We make your priorities our priorities. We leverage our years of experience, along with the premium resources of Morgan Stanley, to create a comprehensive wealth strategy that is uniquely yours. We are committed to the following core values and they serve as the foundation of our practice.
Passion and Attention to Detail:
We guide you in making decisions about your wealth through recommendations and a concierge service model. We begin with a deep understanding of what's important to you and your family. This serves as the foundation for the development of a comprehensive plan that includes important strategies that seek to minimize taxes, save for retirement, invest for your future, and leave a lasting legacy.
The Skills To Cut through Complexity:
Our astute problem-solving skills coupled with an impassioned willingness to roll up our sleeves and identify forward-thinking strategies that address your particular objectives. We believe the more complex your situation, the more valuable we are to you, and the more rewarding your overall experience will be.
Caring Relationships:
We enjoy building longstanding relationships with our clients. We do this by working with a select group of clients who value our depth of knowledge and experience in providing comprehensive solutions that go well beyond investments. The bonds we form with our clients are fundamental to our mission, and it is our goal they span generations.
In The Press

Forbes Best-In-State Wealth Advisor 2020-2025
Forbes Best In State Welath Wealth Managent Teams 2024-2025
Forbes Top Women Wealth Advisors Best-In- State 2020-2025
Five Star Wealth Manager Award Winner 2019-2024
Named one of Top Wealth Advisor Moms 2017-2021 as Published in Working Mother
Morgan Stanley Master's Club 2018, 2019, 2020, 2021, 2022
2020-2025 Forbes Best in State Wealth Advisor
Source: Forbes.com (Awarded 2020-2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award
2024-2025 Forbes Best in State Wealth Management Teams
Source: Forbes.com (Awarded 2024-2025). Data compiled by SHOOK Research LLC based 12-month time period concluding in March of year prior to the issuance of the award
2020-2025 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors)
Source: Forbes.com (Awarded 2020-2024). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.
2019-2024 Five Star Wealth Manager Award
Source: fivestarprofessional.com (Awarded 2019-2024) These awards were determined through an evaluation process conducted by Five Star Professional, based on objective criteria, during the following periods:
2024 Award - 02/13/24 - 08/30/24
2023 Award - 02/13/23 - 08/31/23
2022 Award - 02/21/22 - 08/19/22
2021 Award - 01/18/21 - 09/03/21
2020 Award - 02/10/20 - 09/11/20
2019 Award - 02/11/19 - 09/20/19
2017-2021 Working Mother Magazine & SHOOK Research's Top Wealth Advisor Moms
Source: Workingmother.com (Awarded October 2017-2021). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was given.
The CFP® Professional - Capquest Group
Education:
The CFP® professional must develop theoretical and practical financial planning knowledge by completing 2 to 3 years of comprehensive coursework at an institution of higher learning approved by the CFP® Board. Once obtaining the CFP® trademark, their education does not stop, as continued education is part of the recertification process.
Experience:
All CFP® professionals are required to complete several years of experience related to financial planning services prior to earning the right to use the CFP® trademarks.
Ethics:
The CFP® professional is obligated to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism, and diligence as outline in the CFP® Board's Code of Ethics. The Rules of Conduct require the CFP® professional to put the client's interest first at all times.
Family Office Resources:
Family Office Resources (FOR) provides specialized technical expertise to ultra-high net worth Financial Advisors and clients across a broad range of family wealth management issues.
Estate and Legacy Planning Strategies:
A well-crafted estate plan can help clients plan for the future by getting a better overall sense of their potential estate value. Financial Advisors help clients by analyzing the impact of different strategies surrounding the ownership of assets, philanthropy, and the implementation of trusts.
Tax Efficient Investing:
The tax decisions you make today can help you save for years to come. We consider tax smart strategies for your financial plan.
Wealth Management Capabilities:
At Morgan Stanley Wealth Management, exclusive access to vast resources, combined with our comprehensive capabilities, gives us the means to support your goals at every life stage. Our commitment to building, preserving and managing the wealth of our clients forms the foundation of everything we do.
Investing with Impact:
Investing with impact delivers a comprehensive and holistic wealth solution for our clients that seek to generate market-rate financial returns alongside positive environmental and social impact.
Disclosure:
Morgan Stanley Smith Barney LLC ("Morgan Stanley"), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Environmental, Social and Governance ("ESG") investments in a portfolio may experience performance that is lower or higher than a portfolio not employing such practices. Portfolios with ESG restrictions and strategies as well as ESG investments may not be able to take advantage of the same opportunities or market trends as portfolios where ESG criteria is not applied. There are inconsistent ESG definitions and criteria within the industry, as well as multiple ESG ratings providers that provide ESG ratings of the same subject companies and/or securities that vary among the providers. Certain issuers of investments may have differing and inconsistent views concerning ESG criteria where the ESG claims made in offering documents or other literature may overstate ESG impact. ESG designations are as of the date of this material, and no assurance is provided that the underlying assets have maintained or will maintain and such designation or any stated ESG compliance. As a result, it is difficult to compare ESG investment products or to evaluate an ESG investment product in comparison to one that does not focus on ESG. Investors should also independently consider whether the ESG investment product meets their own ESG objectives or criteria.
There is no assurance that an ESG investing strategy or techniques employed will be successful. Past performance is not a guarantee or a dependable measure of future results.
The term "Family Office Resources" is being used as a term of art and not to imply that Morgan Stanley and/or its employees are acting as a family office pursuant to Investment Advisers Act of 1940.
Upcoming Firm Events
We hope you will join us for this upcoming event.
2025 Midyear Economic & Investment Outlook
What's in store for the markets and the economy for the rest of 2025? Join us for a midyear conversation with thought leaders from the Morgan Stanley Global Investment Committee—an integrated team of leading market, economic and portfolio management experts from across the Firm. Tune in as they discuss the state of the U.S. economy and the American consumer, economic signals to watch for in the back half of the year, and potential tailwinds or headwinds for various market sectors and industries.
Location
Meet CapQuest Group
About Rachel R. Cohen
Rachel provides customized advice and wealth management strategies to individuals, business leaders and multi-generational families. She helps them manage their financial assets so they can focus on the areas of their life that bring them joy, meaning and purpose.
After graduating from Penn State University in 1990, Rachel began her career at Merrill Lynch as a Financial Advisor. It is here where she discovered that finance was her true passion. With a commitment to ongoing education, she continued her studies at night, earning an MBA in Finance at Temple University. In 2009, she joined Morgan Stanley’s global headquarter offices to have comprehensive access to the firm’s thought leaders and analysts.
Rachel’s dedication to her clients is equaled only by her focus on her family and community. She serves on the Parent Council at the University of Pennsylvania, among other committees, and since 2005, she has been an active volunteer with Simon’s Heart. Rachel was recognized as “Best in State Wealth Advisor” & “Top Woman Wealth Advisor” by Forbes in 2020-2023 and “Top Wealth Advisors Mom” by Working Mother and SHOOK Research in 2017-2021.
Rachel resides in Whitemarsh with her husband and two sons. Outside of the office, she enjoys real estate, spending time with her family and friends, and traveling.
2017-2021 Working Mother Magazine & SHOOK Research's Top Wealth Advisor Moms
Source: Workingmother.com (Awarded October2017-2021). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was given.
2020-2023 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors)
Source: Forbes.com (Awarded 2020-2023). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.
NMLS#: 1262285
About Philip C. Grossman
Phil Grossman is a native of the Philadelphia area and currently resides in Dresher, PA with his wife Barbara and their dog Rex. He has three daughters, three sons-in-law and a grandson. For several years, he served as Master of Ceremonies at Relay for Life of the Wissahickon Valley. This event benefits the American Cancer Society and has raised over $ 150,000 each year. He is a past President of the Board of Directors for the Victim Services of Montgomery County, Inc, and a past President of the Upper Dublin Lodge of B’nai B’rith. He enjoys biking, hiking, reading, following Philadelphia sports teams, and trying new foods
NMLS#: 1274574
About Todd M. Roth
His passion for investments and financial planning derives from the strong work ethic of his parents and the intentional life lessons they taught him at a young age about the power of money and how it can help you achieve the goals you set out for yourself.
Todd earned his bachelors from the University of Pennsylvania in Political Science, Philosophy, and Economics. As a Pitcher, he was a 4-year varsity baseball starter, freshman All-American, first team all-Ivy, a 2-year Captain, in addition to being included in the Penn Baseball Hall of Fame. Outside of work, Todd serves on the board for the University of Pennsylvania Baseball Alumni, coaches his son's baseball team and is an active volunteer in his community.
NMLS#: 1035745
About Casey Dearth
About Tiffany Betchel
When not working, Tiffany loves to read, go to the beach and be with her family.
About Melissa Shoupe
About Virginia Rockey
Prior to joining Morgan Stanley, Virginia worked as a Senior Investment Specialist at Merrill. In her role there, she nurtured existing relationships and helped solidify new clients through service and product knowledge. Outside the office, Virginia enjoys writing, roller skating, and finding new cafés and restaurants to frequent with her friends.
About Serena Mao
She is a graduate from Saint Joseph’s University with a degree in Marketing and Finance. Serena currently resides in Conshohocken prioritizing spending time with friends and family. In her free time, she likes to stay active, and as a former gymnast, now volunteers to train Special Olympics gymnasts.

Contact Rachel R. Cohen

Contact Philip C. Grossman

Contact Todd M. Roth
The Power of Partnerships
About Lorry Rosado
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Lorry began her career in financial services in 1984, and joined Morgan Stanley in 2017. Prior to joining the firm, she served as a Banking Advisor at Merrill Lynch, and a Senior Premier Client Manager at Bank of America.
She currently resides in East Brunswick, NJ with her family.
Outside of the office, Lorry volunteers as a Coach for the Fast Break Basketball Buddy Ball program, focused on providing an opportunity for disabled children and young adults to enjoy the game of basketball. In her free time, she enjoys spending time with her family.
About Lewis Harrison
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Lewis began his career in financial services in 2006 and joined Morgan Stanley in 2014 as an Associate Private Banker. Prior to joining the firm, he was an Internal Banking Specialist at the Bank of America/Merrill Lynch. He also served as an Investment Service Advisor with the Merrill Lynch Financial Advisory Center.
Lewis is a graduate of the University of Kansas, where he received a Bachelor of Science in Communications and Economics. While at the University of Kansas, Lewis played guard on the school’s basketball team which reached the Final Four in 2002. He lives in Fort Washington, Pennsylvania with his family. Outside of the office, Lewis supports all Kansas City sports teams, enjoys beach vacations, and spending time with family and friends.
About Adrian Schwartz
Adrian began his career in financial services in 2011 and joined Morgan Stanley in 2021. Prior to his current position, Adrian worked at TD Ameritrade in New York where he worked with some of the firm’s wealthiest clients in the region and managed two branches.
Adrian graduated from Rutgers Business School with an MBA and holds his CERTIFIED FINANCIAL PLANNER designation. Adrian lives in Manalapan, NJ with his wife and two young children. Outside of work, Adrian spends most of his time with his family. When the opportunity presents itself, he also enjoys playing guitar and golfing.
About Chris Smith
Prior to joining Morgan Stanley (Dean Witter), Chris worked in the Retirement Plans department of Prudential Securities and prior to that the District Agency department of Prudential Insurance Company. Chris holds a Bachelor of Arts degree in Communication/Journalism and Psychology from St. John Fisher College in Rochester, NY. He lives in Saratoga Springs, NY with his wife Sharon and two boys, Ryan and Michael and has a passion for golf, skiing and horse racing.
About Victor Diune
Victor has spent the last 22 years at Bank of America/Merrill Lynch. Most recently, he was a Director, Wealth Strategist, working with Merrill Private Wealth Advisors and Financial Advisors, along with their UHNW clients advising them on estate and legacy planning, wealth transfer strategies and philanthropic planning. He was also responsible for developing, consulting and implementing business succession plans as well as providing advice on fiduciary investment management and tax reduction strategies.
Victor received a Bachelor of Arts degree in Political Science from University of Illinois in Urbana-Champaign, received his JD/MBA degree from Suffolk University Law School/Sawyer School of Management, and his LLM in Tax from Boston University School of Law. He holds a Series 7 and 66 securities licenses. He currently lives in Hopkinton, MA with his wife and their 4 children.
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Financial Wellness
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
7Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
9Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
11Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
12Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
13Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
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