Brian Bubnis
Senior Vice President,
Financial Advisor
Direct:
(610) 478-4554(610) 478-4554
My Mission Statement
To provide clear, candid counsel and proactive oversight so your goals lead every decision, and stay aligned with purpose and progress.
My Story and Services
Brian J. Bubnis is a Financial Advisor with Morgan Stanley in Reading, Pennsylvania, and he brings a rare depth of perspective to the work because he has spent more than five decades in the financial services industry. Over that time, he has helped clients and families navigate changing markets, shifting interest-rate environments, and the real-life transitions that drive financial decisions. Many of his client relationships have been built over years and, in some cases, generations, with an emphasis on consistency, responsiveness, and a plan that is designed to hold up when markets get unpredictable and volatile.
Brian began his career at Hornblower & Weeks, then Kidder, Peabody & Co., and has been part of Smith Barney Morgan Stanley since 1993. His background across multiple major firms and market eras informs a practical, risk-aware approach that prioritizes preparation and disciplined decision-making.
His work centers on building customized investment strategies aligned to each client’s goals, time horizon, liquidity needs, and risk tolerance. He constructs custom portfolios and may incorporate additional investment strategies as part of a broader investment plan.
Brian is also committed to the community he serves. He is listed on the Berks Arts Executive Board as Vice President of Programs for the Annual Jazz Fest in Reading, PA that has been held for over 35 years.
Before entering the financial industry, Brian developed the competitive discipline and team-first mindset that still influences his professional approach today. He played football at the University of Pittsburgh and is listed among Pitt football lettermen. He later played one year for the Pottstown Firebirds in the Atlantic Coast Football League. In March of 2011 he was inducted into the Ed Romance Chapter PA Sports Hall of Fame for football and track.
Brian is the proud father of three daughters and values planning with a multi-generational lens, helping clients connect today’s financial decisions to the people and priorities those decisions are meant to support.
Brian began his career at Hornblower & Weeks, then Kidder, Peabody & Co., and has been part of Smith Barney Morgan Stanley since 1993. His background across multiple major firms and market eras informs a practical, risk-aware approach that prioritizes preparation and disciplined decision-making.
His work centers on building customized investment strategies aligned to each client’s goals, time horizon, liquidity needs, and risk tolerance. He constructs custom portfolios and may incorporate additional investment strategies as part of a broader investment plan.
Brian is also committed to the community he serves. He is listed on the Berks Arts Executive Board as Vice President of Programs for the Annual Jazz Fest in Reading, PA that has been held for over 35 years.
Before entering the financial industry, Brian developed the competitive discipline and team-first mindset that still influences his professional approach today. He played football at the University of Pittsburgh and is listed among Pitt football lettermen. He later played one year for the Pottstown Firebirds in the Atlantic Coast Football League. In March of 2011 he was inducted into the Ed Romance Chapter PA Sports Hall of Fame for football and track.
Brian is the proud father of three daughters and values planning with a multi-generational lens, helping clients connect today’s financial decisions to the people and priorities those decisions are meant to support.
Securities Agent: OR, NY, IL, WI, AR, WA, TN, NE, MI, MD, KY, GA, FL, OH, CO, MN, CA, TX, AZ, NJ, NH, DE, CT, NM, MS, PA, HI, DC, UT, SC, NC, ME, MA, IN, AL, SD, VA; General Securities Representative; Investment Advisor Representative
NMLS#: 1431028
NMLS#: 1431028
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Turning Priorities Into Action
A straightforward, client-first approach to help you get organized, clarify priorities, and make informed decisions over time. Explore the steps below to see how we work together.
1) Identify your long-term goals
We start with a client-first conversation focused on you and your family. We discuss your long-term financial goals, the life goals behind them, your priorities, and your timeline.
2) Take a clear snapshot
We organize the information that helps inform planning, including cash flow, assets and liabilities, benefits, insurance, and key planning documents. This creates a simpler view of where you stand.
3) Focus on the highest-impact moves
We identify a short list of priority actions aligned to your goals. This may include savings structure, investment alignment, risk considerations, and tax-aware planning considerations, as applicable.
4) Build the playbook
You receive a practical playbook that outlines options, trade-offs, and an order of operations. This helps you decide what to address now versus later.
5) Help you put decisions into motion
If you choose to proceed, we help carry out the agreed steps, such as account actions, transfers, investment positioning, and key account and beneficiary reviews, as appropriate. If you work with a CPA or attorney, we can collaborate to support consistent execution.
6) Ongoing check-ins as life changes
We schedule periodic reviews to track progress, revisit assumptions, and adjust as your circumstances, goals, or market conditions change.
Your Financial Toolkit
A focused set of services to help you organize key decisions, align resources to what matters most, and stay coordinated as your goals evolve.
Cash Flow and Balance Sheet Review
A concise review of your income, expenses, assets, and liabilities to identify liquidity needs, risks, and opportunities, paired with practical recommendations for budgeting, debt management, and long-term planning.
Portfolio Design and Ongoing Management
Build an investment approach tied to your objectives and risk tolerance, with portfolio reviews and adjustments to keep the strategy aligned over time.
Retirement Income and Transition Planning
Organize the key retirement decisions, including spending needs, income sources, and distribution considerations, so you can evaluate trade-offs before making changes.
Tax-Smart Investing
Incorporate tax considerations into investment decisions where applicable, including how accounts are positioned and how portfolio changes may be implemented. We coordinate with your tax professional as needed.
Protection Planning and Insurance Coordination
Review coverage and protection priorities to help identify potential gaps, then coordinate with the appropriate specialists based on what you decide to address.
Liquidity, Lending, and Cash Planning
Evaluate near-term and long-term cash needs, and discuss lending and cash-management approaches that may support major purchases, transitions, or flexibility.
Estate and Legacy Coordination
Help you stay organized around beneficiaries, account registrations, and planning conversations, and coordinate with your estate attorney on structure and alignment as appropriate.
Charitable and Impact Giving
Support giving conversations and help you evaluate approaches for structuring donations, coordinating with your legal and tax advisors where relevant.
Location
1350 Broadcasting Rd
Ste 100
Wyomissing, PA 19610
US
Direct:
(610) 478-4554(610) 478-4554
Wealth Management
Global Investment Office
Portfolio Insights
Ready to start a conversation? Contact Brian Bubnis today.
1Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.
6Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
7An investment in an exchange-traded fund (ETF) involves risks similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political developments, changes in interest rates and perceived trends in stock prices. The investment return and principal value of ETF investments will fluctuate, so that an investor’s ETF shares, if or when sold, may be worth more or less than the original cost.
Investors should carefully consider the investment objectives, risks, charges and expenses of an exchange-traded fund (ETF) before investing. The prospectus contains this and other information about the ETF. To obtain a prospectus, contact your Financial Advisor or visit the ETF company’s website. Please read the prospectus carefully before investing.
8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
9Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan's investment options and the historical investment performance of these options, the Plan's flexibility and features, the reputation and expertise of the Plan's investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state's own Qualified Tuition Program. Investors should determine their home state's tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.
10Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.
6Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
7An investment in an exchange-traded fund (ETF) involves risks similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political developments, changes in interest rates and perceived trends in stock prices. The investment return and principal value of ETF investments will fluctuate, so that an investor’s ETF shares, if or when sold, may be worth more or less than the original cost.
Investors should carefully consider the investment objectives, risks, charges and expenses of an exchange-traded fund (ETF) before investing. The prospectus contains this and other information about the ETF. To obtain a prospectus, contact your Financial Advisor or visit the ETF company’s website. Please read the prospectus carefully before investing.
8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
9Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan's investment options and the historical investment performance of these options, the Plan's flexibility and features, the reputation and expertise of the Plan's investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state's own Qualified Tuition Program. Investors should determine their home state's tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.
10Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)
