My Story and Services

Welcome to our group at Morgan Stanley, where we are at the forefront of modern financial advice. As a dedicated team of financial professionals, we focus on servicing a select group of clients, including visionary business owners, dynamic entrepreneurs, and forward-thinking multi-generational families.

In today’s fast paced word, exceptional results require an extraordinary team. That is why we bring our A-game every day, delivering a personalized approach and world-class service that exceeds expectations. We thrive on breaking away from the status quo and are continuously offering innovative, tailored solutions to help meet your evolving needs. Our creativity and unwavering passion for helping clients achieve extraordinary success is what truly sets us apart.

We understand that navigating complex financial situations can be daunting, but rest assured, we are here to guide you. As your trusted partner, we quarterback your team including CPAs, Estate attorneys, and other experts to ensure all outcomes are optimal for you and your family.

At Morgan Stanley, we embrace the power of feedback loops, constantly seeking ways to improve and provide groundbreaking ideas that propel you towards your goals.

Join us on this modern financial journey and experience the difference of working with a team that is as innovative and forward thinking as you are. Together, we will redefine what is means to thrive in today’s dynamic financial landscape.
Services Include
Securities Agent: DE, TX, DC, NV, GA, UT, SC, MI, MD, TN, FL, CO, NJ, WA, CT, VA, NC, CA, PA, NY, WY, NH, MA, IL; General Securities Representative; Investment Advisor Representative
NMLS#: 1785635
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Background

Brett Cohen is a highly experienced Wealth Advisor at Morgan Stanley, dedicated to providing exceptional service, tailored investment, and wealth planning solutions to successful individuals and families. With a focus on Venture Backed Founders, Private Business Owners, and Multi-Generational Families, Brett helps his clients achieve their financial goals through comprehensive and personalized strategies.

After earning his B.A. degree in Finance from Indiana University’s Kelley School of Business, Brett embarked on his career at Morgan Stanley. He quickly distinguished himself as a valuable member of an UHNW team in New York City, where he honed his skills as a Wealth Strategist. He later started his own advisory practice at Merrill Lynch before returning to Morgan Stanley, where he recognized the superior resources and support that could serve the needs of his unique clientele.

Brett’s commitment to long-term relationships and unwavering dedication to his client’s success are the cornerstones of his approach. Through a “high touch” client service philosophy, he delivers objective advice and customizes solutions to align with each client’s unique financial situation and aspirations. As a Certified Private Wealth Advisor®, Brett leverages his advanced knowledge and experience to provide HNW clients with sophisticated wealth planning strategies, empowering them to help navigate complex financial landscapes and maximize their wealth potential.

Outside of his professional endeavors, Brett maintains an active lifestyle and can often be found at his local gym or striving to improve his sub-par golf game with unwavering determination…. Beyond his personal interests, Brett is a Founding Member of the Leadership Council for the Alzheimer’s Foundation of America (AFA), reflecting his deep commitment to making a positive impact in his community.

Brett resides on Manhattan’s Upper East Side with his wife, Julia and their lovable puppy, Archie.

Dedicated Planning for Innovative Founders

We are not your average advisor. We are laser focused on what truly matters to you - Helping optimize your financial situation and giving you your time back to execute business and life decisions. Say goodbye to long, boring meetings and hello to quick responses and plain language communication.

We go beyond the norm by assembling highly qualified teams around clients, consisting of professionals who are tech-savvy and understand everything from Qualified Small Business Stock to Application Programming Interface. By knowing not only how to help this community but also how they think, we have been able to create streamlined processes that can help ensure each clients financial well-being is handled with the utmost efficiency.

Trusting someone with your hard-earned money is an important decision, and we fully grasp its significance. That is why we encourage you to ask around and hear about our value-prop. We are confident in our abilities and would be delighted to connect you with our teammates.

Discover the unparalleled service and experience that we bring to the venture backed community.
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    Tax & Estate Strategy
    -Will
    -Beneficiary Designations
    -Revocable Trust
    -Irrevocable Gifting & Tax Strategies
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    Investment Strategy
    -Cash Management
    -Direct Indexing
    -Portfolio Management
    -Alternative Investments
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    Pre-IPO Liquidity & Concentrated Equity Strategies
    -Cash Management and Lending
    -Private Market Access
    -Corporate Tender Administration
    -Rule 144 & 10b5-1 Exit Plans
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    Risk Management
    -Property, Casualty & Umbrella Insurance
    -Life, Accident & Health Insurance
    -Equity Hedging Strategies
    -Volatility Monitoring
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    Family Office Resources & Lifestyle Services
    -Open Architecture, Multi-Custodian Reporting (Assets, Liabilities, Performance, Tax)
    -Institutional Consulting & Outsourced CIO
    -Exclusive Private Investment Access
    -MS Family Office Network Access
    -Concierge & Lifestyle Services
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    Team Formation (Tax, Legal & Insurance)
    -Accountant/CPA
    -Tax/Estate Attorney
    -Insurance Specialist

Tailored Solutions for Business Owners

We live at the intersection of business ownership and private wealth management. With an extensive track record of guiding entrepreneurs and private business owners through key pre/post-deal planning considerations, we create customized wealth management solutions catered to the individual clients specific needs.

We understand the daily challenges you face, relentlessly growing not only your business, but your legacy. That is why we provide a family office quality service, helping ensure your most valuable assets and your legacy are preserved for generations to come.

As your trusted ally, we arm you with the knowledge and tools to navigate the ever-changing wealth planning landscape, helping empower you to achieve favorable outcomes for yourself and your family.
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    Tax & Estate
    • Wills & Beneficiary Designations
    • Revocable Trusts
    • Advanced Irrevocable Gifting Strategies
    • Tax Mitigation Strategies
    Learn More
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    Investment Strategy
    • Cash Management
    • Direct Indexing
    • Institutional Portfolio Management
    • Alternative Investment Access
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    Assembling an Advisory Team
    • Accountant/CPA
    • Tax Attorney
    • Estate Attorney
    • HNW Insurance Specialist
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    Pre-Monetization Liquidity & Preparation
    • Examining Monetization Paths & Post-Transaction Liquidity
    • Tax & Estate Transaction Specific Considerations
    • Private Business Tailored Lending Solutions
    • Private Market Access for Illiquid Shares
    Learn More
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    Philanthropic Strategy
    • Philanthropic Mission
    • Impactful Grant-making
    • Trends in Modern Philanthropy
    • Philanthropic Vehicles
    Learn More
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    Family Office Resources
    • Open Architecture, Multi-Custodian Reporting
    • Institutional Consulting & Outsourced CIO
    • Exclusive Private Investment Access
    • MS Family Office Ecosystem Access
    • Concierge & Lifestyle Services
    Learn More

Legacy Architects, Crafting Lasting Prosperity for Generations

When multi-generational families want their legacies to thrive, they come to us. Our family office style services are unparalleled, focusing on a holistic approach that goes beyond the realm of traditional private wealth management.

With confidence and expertise, we preserve your family’s prosperity and values. Our handpicked team of seasoned professionals understands the intricate dynamics of families like yours, ensuring a bespoke experience tailored to your unique needs and aspirations.

We strive to keep tradition alive, while embracing innovation for the select families that we work with. From comprehensive investment strategies to the full suite of advanced planning solutions, we curate services that shine a light on your family’s greatness, ensuring a remarkable future for generations to come.
What You May Need
  • Investment Management
  • Access to Alternative Investments
  • Cash Management Solutions
  • Consolidated Reporting
  • Comprehensive Wealth Planning
  • Working With Your CPA & Estate Attorney
  • Pre-Liquidity Planning
  • Tax, Trust & Estate Advisory
  • Charitable Gifting & Giving Strategies
  • Family Governance & Wealth Education
  • Access to Cash Management & Lending
  • Risk Management
  • College & Education Funding Solutions
  • Disclaimer: Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third‐party corporate trustee.

Location

399 Park Ave. 24th Floor
New York, NY 10022
US
Direct:
(212) 893-6325(212) 893-6325
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Brett Cohen today.
1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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3Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)