Brandon Liff
My Mission Statement
My Story and Services
Brandon received his bachelor’s degree from Empire State College and currently holds the Series 7, 63, and 66 licenses as well as the Financial Planning Specialist designation.
After completing his time on the Virtual Engagement Desk Brandon transitioned into a Financial Advisor, where he joined his father, Daniel R. Liff, Managing Director’s 38-year practice. Along with Gary Backer, CFP® they are The 454 Group and their goal is to assist and empower their clients to take control of their financial lives and help them reach their objectives.
Brandon is a Long Island native and currently lives in Suffolk County. Outside of work, Brandon is an avid musician who enjoys playing his guitar and saxophone, exercising at the gym, and rooting for the Mets with his friends and family.
Volunteering is an important part of Brandon’s life. He gives his time to organizations such as the Open Door Exchange and the Island Harvest Food bank.
NMLS#: 2628986
WORKING WITH YOU & YOUR FAMILY
My approach is centered around understanding your financial goals and priorities. I start by engaging in a detailed discussion to uncover what matters most to you, your family, and the legacy you wish to leave. I listen carefully and tailor my advice to align with your unique circumstances. At each stage, I deliver unbiased guidance and strategic investment insights to create a personalized wealth management plan.
While every client's financial situation is different, they share a common need: to simplify their finances and establish a comprehensive, integrated wealth strategy. My role is to act as your personal Chief Financial Officer, streamlining your financial life, optimizing asset management, and implementing strategies to protect and grow your wealth - so you can enjoy it now and secure the legacy you envision for the future.
I begin with an informal discussion to understand your financial concerns and determine how I can add value. This is your opportunity to interview me, as I get to know you. If we agree to move forward, we'll schedule our next meeting and request important financial information.
I continue the dialogue by fostering an in-depth conversation where I can learn about the values that shape your decisions and identify any unique circumstances. I will also review the documents you've prepared and begin to define your priorities.
Here, I utilize proprietary financial planning tools to develop a personalized and detailed strategy with recommendations to help you grow, preserve and transfer your wealth. This serves as the foundation for building your initial plan, as well as future investment decisions.
In this step, I present appropriate investment options that, once executed, are designed to work together to achieve your goals. Upon your approval, I execute the investment recommendations and begin to implement the additional wealth management strategies we've discussed. These often encompass risk management, as well as estate, trust and philanthropic planning.
Committed to premium service, I focus on developing a relationship that provides special value to you and your family. As I begin to execute each strategy, I'll set up tools so you have immediate access to your account information. And because markets and personal needs evolve over time, we set up ongoing meetings to help ensure your plan remains designed to achieve your goals.
The 454 Group
As a Financial Advisor with The 454 Group, I collaborate closely with a team of dedicated professionals to provide our clients with tailored financial solutions. Our collective expertise allows us to navigate complex financial landscapes, ensuring that each client receives personalized guidance and strategic planning. Together, we prioritize building lasting relationships and helping clients achieve their financial goals.
Managing Director, Financial Advisor
Phone: (631) 851-5345
Vice President, CERTIFIED FINANCIAL PLANNER™,
Financial Advisor
Phone: (631) 548-4014
Vice President
Wealth Management Associate
Phone: (631) 851-5340
Certified Equity Professional® & NASPP member Series 7 & 63 Licensed Insurance Licenses: Health, Life and Variable MBA Banking & Finance Dowling College BA SUNY Stony Brook
Portfolio Associate
Phone: (631) 851-5341
Series 7 and 63 licensed. Specializes in annuities, 401(k) rollovers, account transfers. Client Relationship Manager. 20 years of Morgan Stanley experience.
Tools to Simplify Your Financial Planning Needs
Morgan Stanley's suite of Modern Wealth Management Tools allows advisors to offer more customized and comprehensive advice than anywhere else. These tools' ease of use allows for a more in-depth view of a client's financial life to be taken, resulting in better service and more well-rounded advice.
I want your financial journey to be as streamline as possible. If you should have any questions about the usage, enrollment, benefits, or functionalities involved with any of the below tools, please do not hesitate to reach out to myself or a member of our Team. We look forward to speaking with you.
- No Cash Management Fees
- Exceptional Access and Value
- Comprehensive Protection
- Seamless Digital Experience
Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances in one place.
Managing multiple financial accounts across different firms can be complicated. With Morgan Stanley Online, you can link your non-Morgan Stanley accounts and analyze your cash flow all in one place.
Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.
Sign up for eDelivery today and start receiving email notifications as soon as your account documents are available on Morgan Stanley Online or the Morgan Stanley Mobile App. It's quick, convenient & secure.
Because you manage your investments with Morgan Stanley, you now have a better way of managing your cash needs with a CashPlus Brokerage Account.
As a Morgan Stanley client, you have access to Spending & Budgeting tools to help you manage your cash flow across all of your accounts at Morgan Stanley, as well as those held at outside financial institutions. These tools, available on MSO and the Morgan Stanley App, allow you to track spending patterns using cash flow, income and expense analysis.
US Policy Pulse Resources
The US Policy Pulse is your comprehensive resource for understanding the impact of US policy developments on financial markets. This section of our website offers in-depth analysis on the latest legislative changes, regulatory shifts, and government initiatives.
Key features include:
- Expert Analysis: Access detailed commentary from our experts on how policy changes influence various sectors and the economy.
- Real-Time Updates: Stay informed with the latest news and updates on policy developments that could affect your investment strategy.
- Investment Insights: Discover potential opportunities and risks associated with policy changes, empowering you to make more informed investment decisions.
- Additional Resources: Beyond the US Policy Pulse, this tab also includes a curated selection of other policy resources, providing a broader perspective on both domestic and international policy landscapes. Explore the US Policy Pulse and additional resources to stay informed and strategically navigate the dynamic world of policy.
This tab will be regularly update to reflected the most up-to-date information. Keep an eye out for new articles and research as they become available.
The One Big Beautiful Bill Act has been signed into law and could have meaningful impacts on your investment strategy. This new report from the Global Investment Office breaks down the legislation, its implications for deficits and markets, and what it could mean for investors like you.
What is driving the energy sector? This latest report from the Global Investment Office provides a deep dive into the key forces driving the industry, including supply-demand dynamics, geopolitical volatility, and the accelerating shift to alternative strategy.
The "One Big Beautiful Bill Act" makes the individual and corporate tax cuts from the TCJA permanent, introduces new individual and business tax cuts, reduces spending on clean energy and Medicaid, and increases the debt limit by $5 trillion.
Review this cheat sheet to learn more about how these changes will impact you and the implications for the fiscal deficit.
This report from the Global Investment Office provides a comprehensive analysis of the current tariff landscape, emphasizing the idiosyncratic impacts across different countries, sectors and companies, with the backdrop of a weaker dollar.
With the US dollar weakening, we note that import costs are expected to rise and could potentially affect consumer prices and corporate margins. However, companies with substantial foreign revenue, especially in the tech sector, may find opportunities amid these challenges.
Location
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
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Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
4Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
6Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan's investment options and the historical investment performance of these options, the Plan's flexibility and features, the reputation and expertise of the Plan's investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state's own Qualified Tuition Program. Investors should determine their home state's tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.
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