Our Story and Services

As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

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    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

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    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
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    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
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    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
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    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

777 S Flagler Drive
Suite 700E
West Palm Beach, FL 33401
US
Direct:
(561) 650-7500(561) 650-7500

Meet Brad Parpan & Youssef Zohny At Morgan Stanley

About Brad Parpan

Brad N Parpan is a Managing Director and founder of the APEX Group at Morgan Stanley. Since becoming a Financial Advisor in 1997 Brad’s focus has been on helping individuals, businesses, foundations and endowments better understand and become more comfortable with their investments.

Always looking to enhance his ability to advise Brad has attended executive education programs at The University of Pennsylvania Wharton School of Business and the University of Chicago Booth School of Business. Brad holds the CPWA® designation, awarded by the Investments & Wealth Institute™ (formerly IMCA®), Certified Investment Management Analyst® (CIMA®) designation, also awarded by the Investments & Wealth Institute™ (formerly IMCA®) and the Certified Financial Planner® (CFP®) designation awarded by the Certified Financial Planner Board of Standards, INC. The knowledge attained by these designations form the foundation of the APEX Group’s financial planning practice.

Prior to Brad’s financial planning career he was a student athlete at Villanova University where he was the quarterback for the Wildcat football team from 1990-1994. After graduating from Villanova Brad played football professionally for the Rhein Fire (Germany) of NFL Europe. To be successful in football, as with being a financial advisor, requires teamwork. This enjoyment of working together is what drove Brad to the financial planning profession.

Brad and his wife Jennifer split time between their homes in Southampton, NY and West Palm Beach, FL. An avid golfer Brad is a member of the Southampton Golf Club and Dutchman's Pipe Club. Having lived in Europe for 3 years Brad is fortunate to return as often as possible with Jennifer fulfilling their joy of travel.
Securities Agent: ID, SC, NH, CO, IL, CT, AZ, CA, OR, OH, MA, VA, UT, NJ, ME, DE, PA, FL, TX, VT, TN, NY, NV, MD, GA, WA, NC; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 2576996

About Youssef Zohny

Youssef Zohny, CAIA is the Founder of The Zohny Group of Graystone Consulting at Morgan Stanley, located within and part of the firm’s prestigious San Francisco California Complex.

Throughout his career, he and his team have achieved numerous national and international awards and recognition for their work as investment consultants serving entrepreneurs, family offices, and institutional entities/fiduciaries, including being named to Barron’s 2026, 2025, 2024, 2023, 2022, 2021, 2020, and 2019 Top 50 Institutional Consultants.

Youssef has over two decades of experience in Investment Consulting, Wealth Management, and Portfolio Management, and is licensed as a Financial Advisor with Morgan Stanley in the U.S.

The Zohny Group currently advises on more than $24.5 Billion USD in assets (as of December 2025) and is part of the $747.1 Billion Graystone Consulting division of Morgan Stanley, which has an aggregated $9.3 Trillion USD of client assets under management.

Throughout his career, Youssef and team have successfully helped navigate clients through various market conditions and economic cycles. He has a strong focus on asset allocation, investment due diligence / selection, and providing practical advice and solutions to managing significant capital and wealth. Youssef primarily focuses on lending his professional experience and advice to helping manage the significant capital of: Trusts, Foundations, Endowments, Corporations, Family Offices, and Entrepreneurs.

Youssef began his career as a quantitative analyst with an independent asset management firm and quickly became one of the company’s key portfolio managers. Prior to joining Graystone Consulting at Morgan Stanley in California, Youssef was a Director and Partner at Richardson Wealth in Vancouver, British Columbia, Canada.

As a graduate of the University of British Columbia, Youssef holds a Bachelor of Science Degree in Physics and Mathematics, followed by a Bachelor of Arts Degree in Economics. Youssef also attended the Harvard Business School Executive Education program and is a lifelong learner.

Youssef is a Portfolio Manager and holds the Chartered Alternative Investment Analyst (CAIA) Designation and was recognized as one of Business in Vancouver’s Top 40 under 40.

Youssef is a frequent market commentator with Bloomberg, Reuters and other financial news media outlets. Youssef enjoys camping, swimming, tennis, and traveling the world with his wife and four kids.
Securities Agent: IL, HI, CO, MA, FL, DE, MI, UT, CA, AZ, WA, AK, NV, NJ, MS, TX, OR, NM, MN, NY; General Securities Representative; Investment Advisor Representative
NMLS#: 1663888
Wealth Management
Global Investment Office

Portfolio Insights

This is a video content

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Brad Parpan & Youssef Zohny At Morgan Stanley today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)