My name is Bobbi Johnson, a Financial Advisor and Financial Planning Specialist, and I’d like to give you a peek inside my process.
I work primarily with successful business owners and corporate executives who serve as family stewards. My role is to guide clients through a goals-based financial planning process focused on their life and legacy objectives—so they can stay focused on what matters most: family.
Many of the individuals and families I work with have built significant, concentrated positions and are looking to manage capital gains taxes while diversifying. Others are navigating the challenge of funding business growth while also planning for retirement and long-term family priorities.
In either case, one theme shows up consistently: when clients first come to me, they often don’t have a clear, coordinated path to achieving their life and legacy goals.
That’s why I developed and refined a step-by-step process called Executive F.L.O.W.:
F — Financial Planning
Through a deep discovery process, my team and I help you clarify what matters most, define your goals, and create an easy-to-follow financial plan designed to keep you on track.
L — Legacy Planning
Next, we help you design strategies to protect what you’ve built and support the thoughtful transfer of wealth—during your lifetime and beyond—aligned with your wishes.
O — Opportunities in the Market
A key driver of making your plan work is identifying investment opportunities that fit your goals, time horizon, and risk considerations. With Morgan Stanley’s long history across market cycles and access to a broad set of capabilities—including public and private market solutions—we work to align your portfolio with the opportunities most relevant to you.
W — Wealth Building for the Win
How do you know you’re “winning”? When your wealth strategy supports your purpose—and you have greater clarity and confidence about the road ahead.
Let’s work together to design your custom Executive F.L.O.W.
Services Include
- Wealth Management
- Asset Management
- Financial Planning
- Retirement Planning
- Corporate Retirement Plans
- Alternative Investments
- Executive Financial Services
- Estate Planning Strategies
- Cash Management and Lending ProductsFootnote8
- Planning for Individuals with Special Needs and their Families
- Philanthropic Management
Securities Agent: AR, MO, WV, NC, MT, ID, DC, AK, NY, WI, VA, LA, SC, MS, MN, MI, CO, AL, IN, PA, KY, KS, CA, AZ, TX, SD, NJ, MD, MA, FL, CT, UT, OH, NM, GA, OK, NV, IL; General Securities Representative; Investment Advisor Representative
NMLS#: 2407412