Welcome

Blake Hallock is an Executive Director and Portfolio Management Director with The Atlantic Paragon Group. He has spent his entire career at Morgan Stanley, with over 20 years of wealth management experience. The Atlantic Paragon Group provides comprehensive financial solutions to a vast base of individuals and families, which includes entrepreneurs, executives, and professionals. The veteran team that comprises The Atlantic Paragon Group has helped a multitude of clients build and preserve their wealth through many years of various markets and economic cycles.

Atlantic Paragon has delivered successful strategic investment plans and guidance through difficult markets. The team’s experience combined with Morgan Stanley’s resources has enabled them to assist with a wide array of financial services including portfolio management, retirement planning, tax efficiency and education planning. Working with an extensive network of specialists in insurance, structured solutions, estate planning, and lending services, both complements and deepens the depth and advice the APG team offers to their clients.

The team employs a systematic wealth management process to develop actionable plans tailored to each unique individual situation. The team is dedicated to understanding each client’s financial position, long and short-term goals, and assessing their appetite for risk. They use this information along with modern wealth management analytics and risk management tools to formulate customized strategies.

The Atlantic Paragon Group takes pride in having worked with clients for decades. They have helped guide families through their life cycle; from planning for their children’s education, retirement, to succession planning for the next generation.

While branding The Atlantic Paragon Group, The team chose to use Paragon which means a model of excellence, to convey their commitment to serving and supporting their clients’ needs at the highest level. At APG, clients’ portfolios are attentively monitored, and meetings are consistently scheduled to appraise goals and evaluate financial conditions. The team is always accessible and all questions are welcomed.
Services Include
Securities Agent: PR, AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OR, PA, AK, HI, IA, ID, KS, KY, LA, OK, VI, VT, WV, WY, AL, AR, RI, SC, SD, TN, TX, UT, VA, WA, WI; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1312600
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

The Client Experience

Our clients are much more than a portfolio of assets – they are families with active lives, who want an advisor who will provide them with thorough, unbiased, and carefully considered guidance on a full range of financial topics. When working with the Atlantic Paragon Group, you will be treated with respect, care, confidentiality, and given unwavering commitment to you and your family.

We work with a broad range of clients who need professional guidance from managing life-changing events and retirement planning to financing major acquisitions or achieving philanthropic goals. While all clients have unique personal and professional circumstances, they have one thing in common, securing and maintaining a solid financial future for themselves and for their families.

We use a disciplined four-step consulting process to uncover your most important goals, so that we may design and implement appropriate solutions to help plan for your future.
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    Listen & Understand
    We’ll begin with an in-depth conversation where we’ll listen carefully to understand what is important to you, your family, and your legacy. We learn about the values that shape your decisions and identify any challenges and circumstances unique to your situation.
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    Analyze & Assess
    Next, we’ll review your current and future financial situation, determine the likelihood of reaching your goals and address any potential shortfalls or the impact of unexpected life events. In this step, we may also contact your CPA and estate attorney to understand your existing estate plan, so we can help ensure the strategies we recommend are cohesive and fully coordinated.
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    Propose & Implement
    Here, we'll present a tailored wealth management plan with specific strategies designed to achieve your particular goals. Upon your approval, we’ll set into motion a course of action that strives to align your values and vision.
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    Monitor & Adapt
    We’ll oversee your performance towards your goals through ongoing calls and meetings. We may recommend adjustments over time, due to changing market conditions or changes in your circumstances, to help keep you on track towards achieving your goals.

A FINANCIAL PLAN TAILORED FOR YOU

At The Atlantic Paragon Group our wealth management process begins with you, your investment objectives and your financial goals. Holistic in its approach, it may encompass all the elements of your financial life - your investments and your cash management needs - making sure they align with your goals and wealth management plan.

Working with our team, we understand that the goals you set today will evolve over time. Your plan will evolve with them - and with the changing circumstances of your life.

Leveraging a sophisticated suite of analytic tools, as well as the extensive resources of Morgan Stanley, we can help you take charge of your financial future an achieve your goals. Below, we have provided some links that will introduce you to a few of the tools that we use, please click to learn more about them. We hope that you will return often to learn more about topics impacting your wealth.
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    LifeView - Intelligent Planning
    LifeView is a suite of planning tools that includes goal-specific analysis that we can use with our clients to create a realistic, integrated strategy that incorporates the various aspects of an individual’s financial life, including investments and cash management needs.

    LifeView provides progress-to-goals reporting and can also illustrate complex planning strategies such as methods of stock option exercise, Roth conversions and 401k early distributions.

    Fill out the questionnaire to get started talking with us about creating a personalized strategy for your long-term goals.
    Complete Questionnaire Here
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    Strategy - Intelligent Withdrawals
    Building wealth is a means to an end. Taxes can eat up a significant portion of your assets upon withdrawal. This is why it's vital to look at your entire portfolio and coordinate liquidation to help reduce the impact of taxes and potentially improve investment results

    We are backed by sophisticated technology that enables us to look across multiple accounts and products to determine the right combination of securities and positions to sell for client needs.

    The decisions your make today can help you save for years to come. Use the resources found in the link below to help get started.
    View Tax-Aware Strategies Here
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    Spending and Budgeting Tool
    One way to manage savings is by using Morgan Stanley’s Spending and Budgeting tool. These tools help advisors monitor client cash flows across both internal and external accounts. It also tracks spending patterns and produces an income and expense analysis to help clients achieve their goals by adjusting their spending behavior when necessary.
    Start Using the Tool Today
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    Goals Planning System
    Goals Planning System (GPS) is Morgan Stanley’s own integrated planning tool. Built on the Firm’s intellectual capital and capabilities, GPS is an intuitive and efficient platform used to quickly assess whether a client is “On Track” to achieving their financial goals.
    Start Planning Now
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    Aladdin - Intelligent Risk Management
    There’s a chance your portfolio may be at risk, but how you manage that risk is what matters.

    Portfolio Risk Platform – Powered by Aladdin is a risk management platform that provides comprehensive risk estimation and reporting across a broad range of asset classes and security types. This platform provides both an overview and a detailed view to better enable risk to be effectively monitored and managed.
    Learn More Here

A Focused Approach to Investments

Your portfolio in the Portfolio Management program is designed to help meet your specific financial needs and is managed on a fully discretionary basis by your Portfolio Manager. Leveraging the global resources of Morgan Stanley, Michael and Blake monitor the events that affect your financial objectives. They also study trends and developments that shape the investment environment, drive the economy and ultimately impact your portfolio’s performance. You’ll find that your Portfolio Manager’s experience, training and investment philosophy offer guidance—both in ongoing portfolio management decisions and understanding investment risk while keeping your long-term goals in view.

The Portfolio Management program’s four-step process helps you develop a long-term perspective about your investments. Your Portfolio Manager will:
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    1. Establish Financial Objectives
    Work with you to establish a realistic set of objectives based on your financial goals, time horizon, liquidity needs and tolerance to volatility and risk.
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    2. Define Investment Strategy
    Develop an investment strategy designed to help produce optimal portfolio performance: the highest return potential consistent with the strategy’s level of risk
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    3. Evaluate and Select Investments
    Leverage the global resources of Morgan Stanley to select investments to implement your personal strategy.
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    4. Ongoing Review Process
    Track your portfolio’s performance relative to your stated objectives— and modify the portfolio on a discretionary basis as your needs and circumstances change over time.

Protecting Your Online Security

At Morgan Stanley, safeguarding your assets and personal information is among our highest priorities. Learn about our security measures and use our resources and ideas to help protect yourself online.

In the unlikely event that cyber activity breaches our security measures, we will reimburse you for losses on your Morgan Stanley accounts that are a result of the unauthorized access to our systems through no fault of your own.
Multi-Factor Authentication (MFA)
  • Multi-Factor Authentication (MFA): We offer multiple strong authentication options to verify your identity and protect access to your accounts. These options include device registration, one-time security codes, push notifications and security keys.
  • Alerts and Notifications: We will automatically send you alerts and notifications when certain activity or changes occur, like when your username or password is updated. You can also opt into cash management alerts, like debit card transactions or low balance alerts.
  • Identity and Credit Protection from Experian®: As a complimentary benefit to clients with a Morgan Stanley CashPlus Account, we offer a package of identity and credit protection services.
  • VoiceID: With VoiceID, we can seamlessly confirm your identity when you call the Morgan Stanley Service Center. When you enroll in VoiceID, we will create and store a voiceprint, like a verbal fingerprint, that will be used to authenticate you on future calls.
  • Digital Tools: Through Morgan Stanley Online and the Morgan Stanley Mobile App, you can utilize our digital tools to decrease the amount of sensitive paper documents you receive and potentially reduce your fraud risks.
  • Fraud Detection and Prevention: When someone logs into your account, we evaluate the login and flag unusual or potentially high-risk activities in real time to identify indications of attempted fraud. If necessary, we will change account numbers and put affected accounts on heightened alert with additional fraud monitoring
Proactive Defenses
  • Fusion Resilience Center: Morgan Stanley’s Fusion Resilience Center has locations around the globe that are responsible for assessing, detecting and responding to cyber threats on a 24/7 basis.
  • Threat Landscape Monitoring: We monitor and participate in many government and industry forums to help us gather insights and improve our defenses.
  • Employee Training and Testing: Our employees are regularly trained and tested to ensure and strengthen compliance with Morgan Stanley and regulatory guidelines.

Location

2825 N University Dr
Ste 400
Coral Springs, FL 33065
US
Direct:
(954) 509-3501(954) 509-3501
Toll-Free:
(866) 612-0403(866) 612-0403
Fax:
(954) 509-3535(954) 509-3535

Meet My Team

About Blake Hallock

Blake Hallock is a Senior Vice President and Portfolio Management Director at The Atlantic Paragon Group. He has over 20 years of wealth management experience and has spent his entire career with Morgan Stanley. Blake started with Morgan Stanley in 2001, after honorably serving in the United States Coast Guard. He entered the business during a period when the financial market severely tested the stamina of many investors. He successfully guided clients and their assets thru the tech bubble and the financial crises. As a result, Blake takes a proactive approach to investing clients’ assets, particularly in declining markets. He believes in and deploys a tactical investment philosophy where clients’ portfolios are adjusted based on current economic, political and geopolitical circumstance. Blake works closely with his clients to collaborate and ensure that the current portfolio is achieving his clients goals. He also knows that preserving his clients’ wealth and mitigating financial risk is more than just knowing the numbers, it’s about understanding their values and dreams. His investment approach embraces a wide variety of financial instruments, and he strives to deliver exceptional service in each client relationship. Blake graduated Summa Cum Laude from Florida Atlantic University with a Bachelor’s of Science degree. He is married to his high school sweetheart and has three children. In his free time, he can be found at a soccer field, baseball field or lacrosse field watching or coaching his children. He also enjoys golfing, wood working and being outdoors.
Securities Agent: PR, AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OR, PA, AK, HI, IA, ID, KS, KY, LA, OK, VI, VT, WV, WY, AL, AR, RI, SC, SD, TN, TX, UT, VA, WA, WI; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1312600

About Rory Doyle

Rory Doyle is a Portfolio Associate with The Atlantic Paragon Group. She has over 25 years of wealth management experience and has been with Morgan Stanley since 2004.

She began her career in the financial industry back in 1991, with a trading floor consulting firm based out of Westchester, New York, Interport Financial, she began as an Office Manager and eventually became a Project Coordinator. Rory then decided to make a move to Florida in January of 1998 and start a new chapter. She decided to keep her career focused in the financial sector and started a job at a local bank for a short time before embarking on her new path as a Sales Assistant at Linsco Private Ledger (LPL). During this time she studied and passed her Series 7 exam. Another opportunity was presented to Rory and she decided to make the transition to Morgan Stanley and eventually began working with Blake Hallock.

Providing exceptional operational support and building long term client relationships are her primary focus. Rory enjoys problem solving and working with others. She is a dedicated, hard-working employee and is truly an integral part of the APG team. She is a graduate of Santa Barbara City College, with her AA degree and has both her Series 7 and 63 licenses. In addition, she has her 2-15 life, health and annuity insurance license.

In her free time, Rory enjoys spending time with her family and enjoys giving back to the community. She has volunteered with Habitat for Humanity and hopes for a cure one day to end diabetes. She contributes when she can to causes like the Little Warrior Foundation, dedicated to funding pediatric cancer research. She believes that we can all make a difference in small ways throughout our communities by doing simple things; picking up a piece of trash, holding the door for someone, paying a compliment to a stranger. Little things can make a difference, together we can build a better today.

Rory has been married to her husband David since October 2000, together they have two sons, Jack and Sean and a rescue dog named Mason. She loves to travel with her family - especially Ireland, to a lovely fishing village on the west coast ……...Roundstone.

About Rosalia Layne

Rosa Layne is a Senior Registered Associate at The Atlantic Paragon Group. She began her career in finance at Morgan Stanley’s predecessor firm, Dean Witter Reynolds, in 1991. She handles all aspects of operational work including account maintenance, transitioning client assets to Morgan Stanley and meeting preparation. Drawing on her extensive experience, Rosa tends to clients’ needs with a meticulous attention to detail and attentive care. Her favorite part of the business is building long term relationships with the group’s clients. Rosa is a Senior Registered Associate and is Series 7, 63 and 65 licensed.
Outside of work, Rosa enjoys cooking, decorating and interior design.

About Teresa McArdle

Teresa McArdle is a Senior Registered Associate a The Atlantic Paragon Group. Prior to joining Morgan Stanley in 2016, Teresa worked at Merrill Lynch for over 30 years. At the Atlantic Paragon Group, she focuses on maintaining effective client relationships and providing operational, administrative, and account maintenance services. She also assists clients with the adaption of Morgan Stanley’s digital tools including 24/7 Account Access through Morgan Stanley Online and Morgan Stanley Mobile App; Mobile Deposits, ATM Withdrawals, Send Money with Zelle, and MS Online payments. Teresa is Series 7 and 63 licensed.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About John Fanning

John Fanning is a Private Banker serving Morgan Stanley Wealth Management offices in Florida.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

John began his career in financial services in 1992, and joined Morgan Stanley in 2010 as a Financial Advisor. Prior to joining the firm, he was a Commercial Banker at SunTrust Bank (now Truist Bank) and Bank United. He also also served as a Finance Manager at Merrill Lynch Business Financial Services.

John is a graduate of Florida Atlantic University, where he received a Bachelor of Science in Finance. He lives in Fort Lauderdale, Florida with his family. Outside of the office, John enjoys coaching and watching his sons excel in sports, spending time with family and friends, and cheering on all South Florida sports team.
NMLS#: 803783
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.
Ready to start a conversation? Contact Blake Hallock today.
Market Information Delayed 20 Minutes
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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4Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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5Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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6Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

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Awards Disclosures
CRC 6491812 (04/2024)