About Neda Hooks
As an Executive Director and Financial Advisor, Neda Hooks assists successful individuals, families, and business owners in making informed financial decisions through thoughtful planning and disciplined investment strategies. She believes that exceptional financial advice begins with understanding what matters most to each client and building a long-term plan designed to help them pursue their goals while navigating life’s inevitable changes.
Neda’s passion for financial planning is deeply personal. She immigrated to the United States from Iran with her family as a young child after her parents made the difficult decision to leave everything behind in pursuit of greater opportunity. Watching them rebuild their lives from the ground up taught her the importance of hard work, resilience, and preparing for the unexpected. Their commitment to planning for multiple scenarios, living below their means, investing for the future, and remaining steadfast through uncertainty shaped her own philosophy and ultimately inspired her career as a financial advisor. Today, she is dedicated to helping clients build financial confidence, protect what they’ve worked so hard to create, and prepare for whatever the future may bring.
Neda began her career as a financial advisor in 2007 and joined Morgan Stanley in 2010. She earned her Bachelor of Science in Finance from the University of South Florida and holds the CERTIFIED FINANCIAL PLANNER™ certification and the Chartered Retirement Planning Counselor℠ designation.
Outside of her practice, Neda is committed to serving her community. She serves on the Lakeland Regional Health Foundation Board, is a Women in Philanthropy Committee Member, and serves as Vice President of the Parent Teacher Organization at her children’s school.
When she’s not working with clients, Neda enjoys traveling with her husband, Hamilton, and their two children, exploring new cultures, visiting art museums around the world, and discovering the local cuisine wherever they go. An avid runner, she appreciates the discipline, consistency, and perseverance that both running and financial planning require.
Neda believes that true wealth is about creating freedom, opportunity, and peace of mind—for today and for generations to come.
Securities Agent: CO, MT, TN, NY, DE, NV, NJ, LA, AL, TX, MA, IL, FL, NC, MN, MI, DC, CA, PA, OK, NH, MO, ME, GA, CT, RI, VA, UT, OR, OH, MD, WV, SC, AZ, WI, WA, MS, IN, AR, VT, NM; General Securities Representative; Investment Advisor Representative
NMLS#: 1282482
CA Insurance License #: 0H78272
AR Insurance License #: 9471145