Alicja's story

Alicja Plonska serves as a Senior Vice President and Branch Manager at Morgan Stanley Wealth Management office in Yardley, PA. She is also named the Alternative Investment Director, Insurance Planning Director and Lending Specialist, she is also a designated Certified Divorce Financial Analyst® (CDFA™), and a Certified Exit Planning Advisor (CEPA). She is also a founder of Newtown Legacy Group.

Alicja's team develops personalized strategic advice to address complex needs of individuals, business owners and executives who have unique planning and wealth management needs. Her team combines the true intimacy and personal attention of a boutique style practice and the global resources of one of the world’s largest financial services firms.

As a first-generation emigrant she has a special appreciation and curiosity for the financial systems and structures in the USA. Her unwavering commitment is evident in consistently refining her team's ability to assist clients in structuring an optimal financial strategy tailored to their specific needs.

The footprint of Alicja's approach is a tailored financial strategy, along with a comprehensive cash flow and risk analysis. This multi-fold personalized strategy helps to address many of the core needs of individuals and families with substantial wealth. Moreover, her team, comprised of former business owners, employs distinctive methods to help guide business owners through exit planning (Selling or transitioning out of business), leveraging the strength of Morgan Stanley while working very closely with client’s legal, accounting, and valuation experts to ensure a successful transaction.

Alicja is a magna cum laude Temple University graduate. She received her Bachelors and Masters simultaneously graduating with 2 majors, a minor and a specialization. Alicja has also earned the Certified Divorce Financial Analyst ™ designation, awarded by The Institute of Divorce Financial Analysts™.*
Outside of work Alicja enjoys spending time with her three sons and being involved with Bucks County community, especially Newtown, PA and engaged with the Polish and emigrant community.

Alicja has been awarded America's Top Women Wealth Advisors ranking by Forbes in 2022, 2023, 2024 and 2025. In addition, she has been awarded Forbes Top Women Wealth Advisors Best-In-State in 2024.

Disclosures

2022, 2023, 2024 & 2025 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors)
Source: Forbes.com (2022, 2023, & 2024). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.

2024 Forbes Top Women Wealth Advisors Best-In-State Source: Forbes.com (2024). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Services Include
Securities Agent: FL, NM, PA, WA, SD, MO, MA, WI, UT, TX, TN, SC, RI, PR, OH, NY, NV, NJ, NH, NE, ND, NC, MT, MS, MN, MI, MD, IN, IL, GA, DE, DC, CT, CO, CA, AZ, AR, AL, AK, HI, ID, KS, KY, LA, VI, OR, WY, WV, IA, ME, OK, VA, VT; BM/Supervisor; General Securities Representative; Investment Advisor Representative
NMLS#: 21054
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
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    Alicja (Allie) Plonska Named to Century Club at Morgan Stanley Wealth Management
    Ms. Alicja (Allie) Plonska has been named to the Firm’s prestigious Century Club, a group composed of the Firm’s top Financial Advisors.

    The appointment recognizes Alicja’s consistent creativity and excellence in providing a wide range of investment products and wealth management services to her clients.
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    Alicja Plonska Named to Forbes Magazine's "Top Women Wealth Advisors" List
    Alicja “Allie” Plonska has been named to Forbes Magazine’s list of Top Women Wealth Advisors Best-In-State for 2022, listed on forbes.com.

    “I am pleased that Allie is representing Morgan Stanley,” commented Katie Flaherty, Managing Director, Greater Philadelphia Complex Manager. “To be named to this list recognizes Allie’s experience, professionalism and dedication to the needs of her valued clients.”
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    Certified Divorce Financial Analyst (CDFA®)
    The role of the CDFA® is to assist the client and his/her lawyer to understand how the financial decisions he/she makes today will impact the client’s financial future.

    For many clients, divorce is the largest financial transaction of their lives. The role of a CDFA® professional is to address the special financial issues of divorce with data to help achieve equitable settlements.
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    Alicja “Allie” Plonska has been named to Forbes Magazine’s list of Top Women Wealth Advisors Best-In-State for 2023, listed on forbes.com.

WORKING WITH YOU

With greater wealth comes greater complexity. My practice is specifically designed to support successful individuals who have accumulated a significant amount of wealth.

My approach to client service is simple – I put you at the center of everything I do.
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    Financial Planning
    Your goals, assets, liabilities and other important information are gathered and analyzed. I then use our perspective and experience with other unique clients like you to make recommendations on spending, giving and living.
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    Multi-generational Families
    My financial planning process for multi-generational families is a rigorous analysis of your lifestyle, tax obligations, future gifting plans and portfolio objectives. This analysis drives our strategy as it pertains to financial and estate planning for wealth preservation, tax optimization, asset allocation and investment decisions.
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    Professional Portfolio Management
    I will devise and implement investment strategies and processes to help you meet your goals and constraints, construct and manage portfolios, making decisions on what and when to buy and sell investments.
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    Entrepreneurs
    Here at Morgan Stanley, we understand the unique circumstances that arise from owning your own business. Working with me can help set you and your business up for success by helping to make smart investment decisions that will impact your business in a positive way.
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    Cash Management & Lending Products
    Morgan Stanley provides a variety of cash management solutions to help clients manage everyday finances. We also offer lending that allows clients to finance almost any personal or business need.
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    Women & Wealth
    There’s no doubt about it — women face a unique set of financial challenges. That is why I am committed to empowering women with the knowledge and tools needed to achieve your goals: whether you’re buying a home, starting a family, navigating a divorce, caring for a loved one, or giving back to a cause you care about.
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    401K Rollovers
    Rollovers can be beneficial to you in several ways. It can help simplify your life by consolidating your assets. I can ensure that there is no risky overlap or concentration insecurities and make taking required minimum distribution's easier.
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    Pre-Retirees
    As you progress from their early years in the workforce through their mid-careers and head toward retirement, I will be alongside you helping to plan and mitigate risks. Proper retirement planning requires us to anticipate the range of life events and financial obligations—both expected and potentially unexpected—that could impact your retirement plans and portfolio.

INDIVIDUAL PLANS FOR INDIVIDUALS LIKE YOU

Goals you set today will evolve over time. My process is designed to evolve with them- and with the changing circumstances of your life. Holistic in its approach, my planning process will encompass all the elements of your financial and personal life, making sure they align with your current and future goals.

Leveraging a sophisticated suite of analytical tools, as well as decades of industry experience, I can help you take charge of your financial future and achieve your goals.
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    Step 1: Getting To Know Each Other
    Our relationship begins with an in-depth discussion of your family's needs, values, lifestyle and aspirations for the future.
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    Goals-Based Planning
    At Morgan Stanley, Goals-Based Wealth Management means that we aim to understand what is important to you and work together to map out a plan that can help you achieve your financial goals.
    Financial Planning Questionnaire
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    Step 2: Gather & Analyze Current Financial Situation
    Review of your balance sheet, current statements, estate plans and other essential documents together to gain a clear picture of your current wealth plan.
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    Total Tax 365
    Morgan Stanley Total Tax 365 offers access to a broad range of tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential and help keep more of what you earn.
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    Step 3: Plan Development
    Here, I prepare a comprehensive financial plan that addresses your specific needs and goals. I utilize a number of financial planning tools to develop your plan, which will include investment recommendations, as well as appropriate wealth management strategies to consider.
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    Aladdin - Intelligent Risk Management
    This platform offers comprehensive risk estimation and reporting for various asset classes and security types, providing an overview and detailed view to enable effective monitoring and management.
    More on Portfolio Risk Platform
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    Step 4: Presentation & Implementation
    In this step, your plan is presented and explain why I recommend each strategy. Once approved by you, I begin to implement the strategies. I believe in full transparency and will keep you involved each step of the way.
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    Intelligent Withdrawals
    Intelligent Withdrawal gives us the ability to look across multiple accounts and products to identify the right combination of securities and tax lots to sell so you can help meet spending needs while making the most out of your hard-earned money.
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    Step 5: Comprehensive Review & Ongoing Monitoring
    Committed to premium service, I focus on developing a relationship that provides special value to you and your family. We set up regular calls and meetings to provide updates and keep your plan on track towards achieving your goals.
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    Morgan Stanley Impact Quotient™
    The Morgan Stanley Impact Quotient™ application gives Wealth Management clients new customizable insights into the social and environmental impact of their investment portfolios.
    More on MSIQ

Monetization Planning for Owners of Privately Held Businesses

Monetizing a privately held company requires seamless coordination of your personal wealth management and business monetization strategies.

At Morgan Stanley Private Wealth Management, we can assist you at each stage of the process, highlighting key decisions, deadlines and milestones. I will work with your legal, tax and other advisors to help you increase value, reduce tax liabilities and integrate the proceeds of your sale into a comprehensive wealth management strategy.
Morgan Stanley At Work
Comprehensive suite of workplace financial solutions, including:
• Financial Wellness
• Retirement
• Global Equity Plan Management Solution (Shareworks by Morgan Stanley)
Additional Firm Capabilities
A globally respected financial services leader with an 85-year history, our firm has the vast resources and intellectual capital to support the growth of your enterprise without limits.
• Global Research
• Sales and Trading—Equity/Fixed Income
• Morgan Stanley Investment Management/ Eaton Vance
• Morgan Stanley Institute for Sustainable Investing
• Multicultural Innovation Lab
• Morgan Stanley Institute for Inclusion

Location

777 Township Line Rd
Ste 301
Yardley, PA 19067
US
Direct:
(215) 497-7074(215) 497-7074
Fax:
(215) 854-6125(215) 854-6125
1650 Market Street
42
Philadelphia, PA 19103
US
Direct:
(215) 963-3915(215) 963-3915
Wealth Management
From My Desk

Study Links Good Financial Habits to Achieving Happiness


Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Mosaic

Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
A Change of Greenery
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A Change of Greenery

Houseplants add oxygen, flair, and warmth year-round, and the right one in the right space can do just as much for a room as any painting or side table.
Ready to start a conversation? Contact Alicja (Allie) Plonska today.
Market Information Delayed 20 Minutes
1Participating in a new issue/syndicate is subject to availability. IPOs are highly speculative and may not be appropriate for all investors because they lack a stock-trading history and usually involve smaller and newer companies that tend to have limited operating histories, less-experienced management teams, and fewer products or customers. Also, the offering price of an IPO reflects a negotiated estimate as to the value of the company, which may bear little relationship to the trading price of the securities, and it is not uncommon for the closing price of the shares shortly after the IPO to be well above or below the offering price.

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2Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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8Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.

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9Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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11When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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12The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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13Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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14Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.

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15Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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16Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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17Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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18Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

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The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)