Welcome

For the past 38 years, our team has focused exclusively on the wealth management needs of exceptionally accomplished entrepreneurs, executives, private equity professionals and sports and entertainment figures. By placing our clients’ goals first, we have grown into one of the largest wealth management practices in the United States, currently overseeing more than $20 billion for approximately 150 families and their charitable entities. Our partners have been ranked among the Top 100 Financial Advisors in the U.S. by Barron's every year since 2007, including five consecutive years at the head of the list.We are now a 12-member team that functions as an outsourced Chief Investment Office for our clients. We offer the objective and consultative approach of a boutique firm, coupled with guided access to the global resources and institutional capabilities of a top financial institution. Our partners have over 100 years of combined investment experience through multiple market cycles, and have built an extensive professional network that begins with our clients and senior Morgan Stanley colleagues and extends deep into the Northern California financial, business and entertainment communities. We look forward to meeting you and learning more about your needs and aspirations.
Capabilities
  • Comprehensive Wealth Planning
  • Pre-Liquidity Planning
  • 10b5-(1) Programs
  • Risk Management
  • Investment Management
  • Family Governance & Wealth Education
  • Consolidated Reporting
  • Philanthropy Management
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 250 teams1  specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $330 billion in AUM2
  • Comprising 26% of the Barron’s Top 100 Financial Advisors list for 20173
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December 31, 2017
2 Morgan Stanley Internal Compensable Revenue Report, December 31, 2017
3 Barron’s Top 100 Financial Advisors, April 2017

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Our Relationships

We work with approximately 150 ultra high net families and their foundations, helping them oversee over $20 billion in assets. Our clients come from diverse backgrounds and have distinct wealth creation stories. They also have a lot in common. They share an entrepreneurial spark, a passion for new ideas and a deep confidence in their own abilities. They have a sophisticated understanding of the capital markets, but recognize that they need different skills to protect and grow their wealth. They embrace their roles as stewards of family wealth, and are mindful of the legacies they are creating.

Many of our clients are frequently in the public spotlight and are rightfully concerned with keeping their financial lives private. With a designated Morgan Stanley Sports and Entertainment Director on our team, we also have access to specialized financial resources to meet the needs of actors, entertainers, team owners and others who work in related fields. For further information, please visit Global Sports & Entertainment.
Relationships By Industry
  • 30% Technology / Telecommunications
  • 25% Finance
  • 20% Real Estate
  • 15% Sports / Media / Entertainment
  • 5% Manufacturing
  • 5% Health Care

Recent Press Recognition

  • Barron’s ANNUAL “Top 100 Financial Advisers” RANKING
    Team professionals been recognized by Barron’s magazine’s annual ranking of America’s Top Financial Advisors for fifteen years running, from 2004 to 2019, including five years at the top of the list:

    * Greg Vaughan: #1 (2011-2015, 2009); #2 (2016-2019)
    * Mark Douglass: #9 (2019), #11 (2017,2018), #32 (2016), #30 (2015), #38 (2014), #42 (2013)
    * Robert Dixon: #13 (2010), #7 (2009), #9 (2008), #14 (2007)
    * Jason Bogardus: Top 100 in California (2012)

    Barron's Top 1,200 Financial Advisors State-by-State
    * Greg Vaughan: #1 (2018, 2019)
    * Mark Douglass: #6 (2019), #8 (2018)

    Forbes Top Wealth Advisors List
    * Greg Vaughan: #9 (2017, 2018)
    * Mark Douglass: #58 (2018), #52 (2017)
  • Barron’s “TOP ADVISOR TEAMS” ARTICLE
    The team was also featured in Barron’s magazine’s July, 2013 “Top Advisor Teams” by Steve Garmhausen: “The [team’s] mix of personalities, skills, and even ages comes in handy in serving a wealthy clientele that ranges from young tech entrepreneurs to multigenerational families. “’It's easier to maintain a healthy long-term relationship with a client if you have a team,’ says Vaughan. "Clients have a complexity to what they're doing, and they need more than one set of eyes and ears to be at the table.’"

Location

2725 Sand Hill Road
Suites 100 & 200, 1st Floor
Menlo Park, CA 94025
US
Direct:
(650) 234-5954(650) 234-5954

Meet 545 Group

About Me

Greg is a Managing Director, Private Wealth Advisor, with Morgan Stanley’s Private Wealth Management division. He is based in Morgan Stanley’s Silicon Valley office complex in Menlo Park, California, along with three business partners and a supporting team of eight associates.
Greg and his team develop customized wealth management solutions for entrepreneurs, venture capitalists, private foundations / endowments, and privately controlled corporations. His team manages fixed income, equity and alternative investment portfolios totaling approximately $20 billion on behalf of its clients (as of December 31, 2018).
Originally from San Francisco, Greg graduated from the University of Arizona with a BS in Business and Finance in 1978. He joined Dean Witter Reynolds upon graduation and moved to Morgan Stanley’s Private Wealth Management division in 1980. He was promoted to Vice President in 1983, Executive Director in 1988, and Managing Director in 2001.
Greg has been featured in Barron’s as one of the top ten Financial Advisors in America since the ranking was incepted 14 years ago, ranking in the #1 position for 6 of these years, most recently in 2015.  Barron’s has also featured Greg as one of the top Financial Advisors in California since inception in 2009, ranking in the #1 position in 2018.  In 2016, The Financial Times listed Greg as one of the top advisors in the country and in the state of California.  Additionally, Greg’s team was ranked as the #1 wealth management team in America in, 2007, 2008 and 2009 by Research magazine.
Greg is a member of the Board of Directors at the Nativity Miguel Network of Schools, a Regent at St. Ignatius College Prep, a member of the Board of Regents at the Leavey School of Business at Santa Clara University, a board advisor at the Eller College of Management at the University of Arizona, and a National Trustee for the Boys and Girls Club of America.
Securities Agent: TX, CA, WY, WV, WI, WA, VT, VA, UT, TN, SD, SC, RI, PA, OR, OK, OH, NY, NV, NJ, NH, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AK; General Securities Representative; BM/Supervisor; Investment Advisor Representative
NMLS#: 1290664

About Me

Bob Dixon, a Managing Director and Private Wealth Advisor, is a 35 year veteran of Morgan Stanley's Private Wealth Management division based in Menlo Park, California. 
Prior to joining the firm in 1979, Bob worked for the U.S. Senate, first, as a member of the Senate Steering committee and then the U.S. Senate Budget Committee. While in Washington D.C., Bob completed advanced studies in finance and investments at George Washington University. 
He holds a B.S. and an M.B.A. in finance from the University of Idaho. Until passing the honor to his colleague, Bob has been featured in Barron’s as both a top Investment Advisor in America and a top Investment Advisor in California, during the years 2004 – 2010 and 2009 – 2011, respectively.
Originally from Idaho Falls, Bob has been in the cattle business all his life and took over his family ranching activities in Lima, Montana in 1984. Bob lives in Hillsborough, California and has three children.
Securities Agent: TX, CA, WY, WV, WI, WA, VT, VA, UT, TN, SD, SC, RI, PA, OR, OK, OH, NY, NV, NJ, NH, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 1288268

About Me

Mark is a Managing Director, Private Wealth Advisor, and Sports and Entertainment Director with Morgan Stanley’s Private Wealth Management division. He is based in Morgan Stanley’s Silicon Valley office complex in Menlo Park, California, along with five business colleagues and a supporting team of seven associates. Mark and his team develop customized wealth management solutions for entrepreneurs, corporate executives, private equity professionals, and their related foundations and endowments. His team advises on fixed income, equity, and alternative investment portfolios totaling over $20 billion on behalf of its clients (as of December 31, 2018). Originally from the San Francisco Bay Area, Mark earned a B.A. from the University of California, Los Angeles in 1981 and an M.B.A. from the University of California, Berkeley in 1990. Mark joined Dean Witter Reynolds in 1983 and moved to Morgan Stanley’s Private Wealth Management Division in 1990. Mark has been featured in Barron’s as a top Financial Advisor in America since 2011 and as a top Financial Advisor in California since 2012. Most recently, Mark was recognized by Forbes’ as one of America’s Top Wealth Advisors of 2016, 2017 and 2018. Additionally, Mark’s team was ranked as the #1 wealth management team in America in, 2007, 2008, and 2009 by Research magazine. Mark is currently co-chair of the Morgan Stanley Private Wealth Management Advisory Council, is a former Trustee at the Menlo School in Atherton, CA, and active with local philanthropies. Mark and his wife Julie have three children and reside in the San Francisco Bay Area.
Securities Agent: TX, CA, WY, WV, WI, WA, VT, VA, UT, TN, SD, SC, RI, PA, OR, OK, OH, NY, NV, NJ, NH, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 1297982

About Me

Jason is a Managing Director, Private Wealth Advisor, with Morgan Stanley’s Private Wealth Management division. He is based in Morgan Stanley’s Silicon Valley office complex in Menlo Park, California, along with three Private Wealth Advisors and a supporting team of eight associates.
Jason and his team develop customized wealth management solutions for entrepreneurs, venture capitalists, private foundations / endowments, and privately controlled corporations. His team manages fixed income, equity and alternative investment portfolios totaling approximately $20 billion (as of December 31, 2018) on behalf of its clients.
Originally from Portland, Oregon, Jason earned a B.A. from the Colorado College in 1993 and an M.B.A. from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill in 2000. From 1993 to 1998, Jason worked for Citicorp in Paris, France and the Republic of Singapore. Jason joined Morgan Stanley Private Wealth Management in 2000.
Jason has been featured in Barron’s as a top Financial Advisor in California in 2011. Additionally, Jason’s team was ranked as the #1 wealth management team in America in, 2007, 2008 and 2009 by Research magazine.
Jason is the founder of the Eastside College Preparatory School’s Investment Club and is a Board Member of the Bay Area Chapter of the Network For Teaching Entrepreneurship. Jason and his wife Meghan have two children and live in the San Francisco Bay Area.
Securities Agent: TX, CA, WY, WV, WI, WA, VT, VA, UT, TN, SD, SC, RI, PA, OR, OK, OH, NY, NV, NJ, NH, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AK; Managed Futures; Transactional Futures/Commodities; General Securities Representative; Investment Advisor Representative
NMLS#: 1297673

About Me

Katie Partridge is a Private Wealth Advisor with Morgan Stanley’s Private Wealth Management division. She is based in the Firm’s Silicon Valley office in Menlo Park and is part of a team of eleven professionals. Originally from the San Francisco Bay Area, Katie earned a B.A. in Economics from the University of California, Berkeley in 2002 and an M.B.A. with honors from the UCLA Anderson School of Management in 2007. Katie has been a Chartered Financial Analyst charter holder since 2005.
Katie joined Morgan Stanley Investment Management in the Alternatives Investment Group in 2007 in West Conshohocken, PA, to provide alternative investment solutions with primary coverage for hedge fund investments representing $1Bn capital allocation. In 2009, she was recruited into Morgan Stanley Investment Banking in New York City, NY, to assist in client coverage for IT Services, BPO, payment processing and data analytics companies including Accenture, ADP, Genpact and MasterCard. Katie was involved in several successful transactions including: Headstrong sale to Genpact for $550MM, Opera Solutions $84MM private placement, Green Dot $260MM follow-on, and Clairmail $173MM cross-border merger of equals. Katie joined Morgan Stanley Strategic Lead Management in 2012 to focus on identifying and executing business opportunities that cross divisional groups from Financial Advisors to Investment Banking, Investment Management, and Sales & Trading as well as managing the capture of new client assets in Wealth Management from client relationships in Investment Banking, Investment Management, and Sales & Trading.
Katie moved to Morgan Stanley’s Private Wealth Management Department in 2014. Katie’s team, the 545 Group at Morgan Stanley Private Wealth Management was ranked as the #1 wealth management team in America by Research magazine in 2007, 2008 and 2009, and was featured in Barron’s Magazine’s July 2013 issue.
Katie is a founding member of the Boardlist. She resides in the San Francisco Bay Area.
Securities Agent: CA, WY, WV, WI, WA, VT, VA, UT, TX, TN, SD, SC, RI, PA, OR, OK, OH, NY, NV, NJ, NH, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, KS, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 1310711

About Me

• Daniel Soares is a Private Wealth Advisor with Morgan Stanley’s Private Wealth Management division. He is based in the Firm’s Silicon Valley office in Menlo Park and is part of a team of eleven professionals. Dan earned a B.S. in Finance from Santa Clara University in 2007 and also studied at University College Dublin, Quinn School of Business.

• Originally from the San Francisco Bay Area, Dan joined the 545 Group at Morgan Stanley Private Wealth Management in 2007. As a team, the 545 Group was ranked as the #1 wealth management team in America by Research magazine in 2007, 2008 and 2009, and was featured in Barron’s Magazine’s July 2013 issue.

• Dan and his team develop customized wealth management solutions for entrepreneurs, venture capitalists, private foundations / endowments, and privately controlled corporations. His team manages fixed income, equity and alternative investment portfolios totaling approximately $20 billion (as of December 31, 2018) on behalf of its clients.

• At Santa Clara University, Dan was recognized as an Academic All-American while playing on the Varsity Water Polo team. He remains actively involved in the Bronco Bench Network, mentoring current student athletes at Santa Clara University. Dan resides in Redwood City, California with his wife, Casey, and their two children.
Securities Agent: TX, CA, WY, WV, WI, WA, VT, VA, UT, TN, SD, SC, RI, PA, OR, OK, OH, NY, NV, NJ, NH, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 1806044

About Me

Rachel Murfit is a Vice President, Group Director, and Financial Planning Associate with over ten years of experience managing the operational, trading, and client service functions for high net worth clients. She joined Morgan Stanley Private Wealth Management in 2009 from UBS Private Wealth Management where she was in a similar role as a Registered Client Service Associate. Prior to that, Rachel worked as the Regional Office Administrator for the Northwest region at UBS.
Originally from Seattle, Rachel graduated from the University of Washington with a B.S. in Mathematics. She is a Certified Financial Planner™ (CFP " ) professional, a Notary Public, insurance licensed, and holds the Series 7 and 66 registrations.
Rachel and her husband, Colin, have one child and live in the San Francisco Bay Area. She enjoys running, hiking, and practicing yoga.

About Me

Grace L. Nash is a Senior Sales Associate and Financial Planning Associate who joined the 545 Group in 2013. Grace began her career at Morgan Stanley in 2007 and is Series 7, 66, 31 and State of California Insurance licensed (License # 0H58727)
Prior to this, Grace assisted in the development of a 6 person team focusing on Portfolio Management During this time, Grace is most proud of her instrumental role in developing and executing the team's Women's Investment Education Initiative which focused on providing financial education to the women of the Tri-Valley area. Grace was recognized within the firm as a recipient of the 2013 Rising Star Award for her leadership and knowledge within the Banking and Lending Products areas.
Actively involved in the community, Grace is a member of the Pleasanton Lions Club, the Alameda 100 Club, and Volunteers with The First Tee of the Tri-Valley, The Taylor Family Foundation, and the Valley Humane Society Grace has also been very involved in the life changing work of the American Wheelchair Mission Delivering wheelchairs around the world to the people in need of mobility but without the means to acquire a wheelchair, this mission improves the lives of entire families. 3Grace most recently traveled with the American Wheelchair Mission as team photographer to Jamaica where 280 wheelchairs were delivered in Spanish Town and the mountains above Montego Bay.
Grace grew up in Pacific Grove, California where she attended local schools and furthered her education at California State University Monterey Bay and California College of the Arts in San Francisco She enjoys golf, snowboarding, water sports and travel Grace enjoys being a part of the Pleasanton, California community, where she now lives.

About Me

Mary Tootell joined The 545 Group in May of 2013. She began her career in the securities industry at Dean Witter Reynolds, Inc. in Palo Alto in 1982, and she has held various management and supervisory roles since 1992. 3
Mary received a Bachelor of Arts from the University of California, Berkeley with an emphasis on American Economic History, and she maintains multiple securities industry licenses.
In 2009, she received the Guardianship Award from Morgan Stanley for outstanding risk management and leadership. 3
In her spare time, Mary enjoys playing golf with her family, trips to the beach with her dog, and visiting Carmel by the Sea. Born in New York and raised in the San Francisco Bay Area, Mary now lives in San Mateo with her husband, son, and the newest member of their family, a rescued Great Pyrenees puppy named Leopold.

About Me

Bill has worked for Morgan Stanley for a little over 3 years. Bill grew up in San Mateo, California and moved to Utah in the summer of 2007 to attend the University of Utah. Bill acquired two bachelors one in Health Education and Promotion and the other in Economics.
Bill is licensed with a Series 7 and 66. When he is not working he is an avid golfer with a four handicap and loves to spend time with his wife Kim and two Australian shepherds Colby Jack and Brie.

About Me

Pallavi Iyer is a Senior Registered Associate and joined Morgan Stanley in early January 2017. Prior to this, Pallavi worked in Client Servicing at UBS Financial Services and Merrill Lynch for about five years.
She graduated with an MBA from India and holds the Series 7 and 66 registrations.
Pallavi started her career in Goldman Sachs in India and moved to the Bay Area in 2007. She lives in the East Bay with her husband and two kids and enjoys hiking, movies and trips to the beach.

About Me

Betty is a Senior Registered Associate with the PWM office, servicing ultra-high net worth clients based in the United States and overseas. 3Prior to Morgan Stanley, she worked with a boutique independent financial planning firm in San Francisco, where she also focused on the needs of ultra-high net worth clients.

Betty graduated from University of California, Davis with a B.S. in Managerial Economics. She holds the Series 7 and 66 Registrations and is fluent in both Mandarin and Cantonese.

She currently resides in Daly City, CA with her fiancÝ and her two senior pets, a tiny Chihuahua mix named Baby and a large Alaskan malamute mix named Achilles During her free time, she enjoys camping and hiking with family and friends.
Professional Insights

Second Quarter 2018 | Investment Insights


Economic and Market Perspectives

On the Markets

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Successfully Staffing Your Home

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Insights and Outcomes

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Understanding the unique financial challenges of athletes and entertainers and how they differ from one profession to the next, we deliver the experience and resources you need to help create and implement a comprehensive, multigenerational wealth management plan based on your needs, values and aspirations.
  • Investment Management
  • Wealth Transfer & Philanthropy
  • Private Banking Solutions
  • Family Governance & Wealth Education
  • Lifestyle Advisory
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Market Information Delayed 20 Minutes
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

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Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.