Our Story and Services

At first glance, the WCL Group is an obvious name, it stands for us - Woolley, Cwienkala, Lisicky - experienced, credentialed, nationally-recognized wealth advisors.

WCL also stands for the qualities and services that make us an award-winning team:

--Wide ranging, well-balanced, world-class wealth strategies
--Clear, critical, collaborative and compassionate thinking
--Logical, long-lasting lifestyle and legacy solutions

We Understand the Complexity of Success
Our clients are smart, savvy, successful people who stay active and engaged at every stage of their lives. They count on us to go above and beyond to grow and preserve their wealth, to anticipate and manage their financial risks, and to present them with solutions that consider all the possible ramifications of their decisions.

Many of our clients are focused on their retirement needs, both current and future. Turning a lifetime of savings into a lifetime of sustainable income for people who are living longer, healthier, and more active lives means attending to a wide range of issues simultaneously. With every situation, we take several steps back to ensure our strategies are based on a broad and thorough understanding of our clients' circumstances.

We also keep a close eye on the complex links between the personal and business finances of our clients. Whether they wish to diversify a concentrated equity position, access liquidity, craft a strategic estate plan to maximize retirement benefits, grow a business, or realize its value through a succession strategy or sale, we examine all of the alternatives in light of both business and personal objectives, placing an emphasis on risk management protection.

We serve an exceptional group of people who have entrusted us with their personal finances. Let us show you how.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Winning awards from respected third parties matters. Members of our team are honored to have been recognized by Forbes as some of the top Wealth Advisors in Pennsylvania. We set a high bar for the strategies, solutions and service we provide to you and we are proud to have our efforts affirmed in this way.

Leadership matters. Successful leaders know how to identify needs, define a common goal, convey it clearly and ensure they have the right tools to get the job done. Morgan Stanley consistently recognized our leadership abilities with our clients, our peers and our industry.
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    Forbes Best-In-State Wealth Management Teams
    The WCL Group has been named Best-In-State Wealth Management Teams by Forbes in 2023 and 2025.

    Source: Forbes (Awarded Jan 2023, 2025). Data compiled by SHOOK Research LLC based on time period from 3/31/21 – 3/31/22 and 3/31/23-3/31/24. https://www.morganstanley.com/disclosures/awards-disclosure.html
    Forbes Website
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    Forbes Best-in-State Wealth Advisors
    Steve Cwienkala, CFP®, CRPC®, has been named Best-in-State Wealth Advisors by Forbes in 2019, 2020, 2021 2022, 2023 and 2024.

    2019-2024 Forbes Best-In-State Wealth Advisors
    Source: Forbes.com (Awarded 2019-2023).
    Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
    Forbes Website
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    Forbes 2019 Best-in-State Next-Gen Wealth Advisor
    Mary Lisicky, CFP®, was named Best-in-State Next-Gen Wealth Advisor by Forbes in 2019.

    [Source: Forbes.com (Awarded June 2019)
    Data compiled by SHOOK Research LLC based on time period from 3/31/18 - 3/31/19.]
    Forbes Website
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    Forbes 2025 Top Women Wealth Advisors Best-In-State
    Mary Lisicky, CFP®, was named a Top Women Wealth Advisor Best-In-State by Forbes in 2025.

    [Source: Forbes (Awarded Feb 2025). Data compiled by SHOOK Research LLC based for the period 9/30/23–9/30/24.]
    Forbes Website
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    Certified Financial Planner TM
    Mary Lisicky, CFP® , Steven Cwienkala, CFP®, CRPC®
    CFPs create personalized strategies incorporating sophisticated financial planning, tax, estate and trust planning, risk management contingencies, and long-term income and retirement solutions.
    CFP®
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    Morgan Stanley's Financial Advisor Advisory Council
    Doug Woolley
    Since 2014, Doug has worked closely with senior management to discuss the most important issues affecting our industry. This appointment recognizes Doug for his business approach and client relationships.
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    Morgan Stanley's President's Club
    Doug Woolley
    Doug is a member of Morgan Stanley's President's Club, an elite group composed of the firm's top Financial Advisors.
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    Morgan Stanley's Master's Club
    Steven Cwienkala, CFP®, CRPC®
    Steve is a member of Morgan Stanley's President's Club, an elite group composed of the firm's top producing Financial Advisors.

Bloom Where You're Planted

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Although we serve clients all over the US, our team is rooted deeply in the Allentown, Pennsylvania community. We strongly believe in giving back and are proud volunteers of organizations and cultural activities that contribute to our community's vibrancy and vitality. Here are some of the places where we have individually contributed our time and resources, both past and present:

Greater Lehigh Valley Chamber of Commerce

  • Chair, Board of Governors
  • Executive Committee
  • Chair and Board Member of LGBTQ Business Council

Via of the Lehigh Valley

  • Chair, Via Foundation
  • Member, Board of Directors

Georgetown University Alumni Admission Program - Member

Whitehall High School - Volunteer Coach, Varsity Girls' Basketball

Zephyr Pride Foundation - Board Member

The Literacy Center - Board Member

Moravian Academy - Endowment & investment Committees

Saucon Valley Country Club

  • Board of Governors
  • Chair, American Junior Golf Association Tournament

The Hillside School - Board member & Treasurer

Asbury Methodist Permanent Endowment Fund - Board of Trustees

Bethlehem YMCA - Board of Directors

South Parkland Youth Association - Youth basketball Coach

JDRF of Eastern PA - Board Member

Wildlands Conservancy - Board Member

Valley Youth House - Lehigh Valley Board of Governors

Hokendauqua Park & Playground Association - Youth Basketball Coach

Lehigh Valley Senior All-Star Basketball Classic - Committee Member

Girl Scouts of Eastern PA (Take the Lead Event Committee) - Co-Chair

Making sure you and your family stay up to date

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    Podcast: What Should I Do With My Money?
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Location

515 West Hamilton St
7th Fl
Allentown, PA 18101
US
Direct:
(610) 398-6077(610) 398-6077
Toll-Free:
(866) 230-1246(866) 230-1246

Meet The WCL Group

About Douglas Woolley

With more than three decades of financial services experience, Doug helps our high net worth families, corporations and non-profit organizations implement customized wealth management strategies. He is firmly committed to building long-term relationships and strives to integrate his clients’ unique concerns, goals and values into carefully considered, custom financial solutions.

As a Portfolio Management Director and Alternative Investments Director, Doug applies a disciplined approach to portfolio management that strives to maximize predictability and optimize desired outcomes. As a Workplace Advisor for Equity Compensation, he helps executives align their equity compensation with their broader financial goals. With every client, he aims to preserve and grow their wealth, connecting them with the resources they need when they need them.

Doug earned a place in Morgan Stanley’s prestigious President’s Club in 2010, and has consistently maintained that status every year except one. The appointment recognizes Doug’s consistent creativity and excellence in providing a wide range of investment products and wealth management services to his clients. From 2014 to 2017, Doug was a member of the Morgan Stanley Financial Advisor Advisory Council, working closely with senior management to discuss the most important issues affecting our industry.

Prior to joining Morgan Stanley in January 2008, Doug served as a Senior Vice President at Merrill Lynch for nearly 15 years. He also worked as an analyst at Butcher and Singer. This long history of hands-on experience in investment banking and wealth management has provided him with strong experience and knowledge in navigating today’s complex markets.

Doug earned a BA in economics, with a minor in international relations, from Lehigh University. He holds Series 7,63,65, and 31 licenses, as well as Life and Health Insurance licenses. Doug and his wife Liz live in Bethlehem PA, where they’ve raised three sons.
Securities Agent: CA, AR, NJ, WV, OR, MS, DC, CT, WA, RI, IL, AZ, OH, NY, MA, IA, VA, MO, TN, NH, TX, NC, ME, GA, PA, MI, MD, DE, AL, MN, IN, CO, VT, SC, FL; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1411239

About Steven Cwienkala

With more than 25 years of experience in financial planning and portfolio management, Steve delivers well-rounded, holistic solutions to our valued clients. He combines an in-depth knowledge of traditional and alternative investments with a highly personalized approach to assist clients in developing customized strategies that address their specific needs.

Steve’s client-focused process and outstanding service has earned him national recognition by Forbes as one of the “Best-in-State Wealth Advisors for Pennsylvania” in 2019-2024. A CERTIFIED FINANCIAL PLANNER™ since 2016, Steve assists high net worth families and business owners in planning for their financial future, using a financial planning approach for developing risk adjusted strategies.

Steve enjoys helping families create a multi-generational approach to wealth management. Working together, they strive to navigate turbulent markets and handle life transitions, such as retirement or sale of a business, that may impact a client’s circumstances, financial needs and plans for the future.

Prior to joining Morgan Stanley, Steve was a Financial Advisor at Merrill Lynch, where he was recognized as Rookie Financial Advisor of the Year for Eastern Pennsylvania in 1997. Previously, he was a Major Accounts Executive at Xerox Corporation, where he developed sophisticated financing solutions for some of Lehigh Valley’s most prestigious firms.

Steve earned a BS degree in business administration from Shippensburg University. He holds his Series 7, 63 and 65 licenses, along with Life and Health Insurance licenses. In 2006, he earned the designation of Chartered Retirement Planning Counselor℠ (CRPC®).

Originally from Chicago IL, Steve and his wife Tammy currently reside in west end Allentown. They have two grown children.

2019, 2020, 2021, 2022, 2023, 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2019-2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Securities Agent: GA, WV, PA, OR, MI, NY, ME, FL, CA, VA, MO, MA, IN, DC, VT, TX, SC, NC, MD, IL, CT, CO, AZ, IA, AR, NJ, MN, DE, WA, RI, OH, MS, AL, NH; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1377857

About Mary Lisicky

Mary has worked with Morgan Stanley since 2005 as a Financial Advisor and Certified Financial Planner™ (CFP®). Her overriding goal is to give her clients the best life possible with the resources they have available. She works primarily with families, professionals, LGBT community members and business owners, overseeing their entire financial picture to help them prepare a plan for the next phase of their lives.

Mary’s first step with new clients is to develop communication and trust. She wants to know her clients’ goals and financial fears. Next, she develops a customized financial plan on how to approach a client’s finances and where to focus attention. No one's life is without change, so she reviews financial plans with her clients on a regular basis. This helps her provide personalized, value-driven advice regarding investments and other financial decisions.

In 2019, Mary was honored to be included on Forbes' "2019 Best-in-State Next-Gen Advisors" list, recognizing Financial Advisors who embody professionalism, dedication, and exceptional service to their clients. Mary earned a BS in Finance from Georgetown University's McDonough School of Business, where she was also a 4-year member of their women's basketball team.

When she’s not working at the job she loves, she is at home with her lovely wife, Amber, and their two daughters, Edith and Eleanor. She is also a big fan of sports. She especially loves playing and watching basketball and golfing.
Securities Agent: TX, CT, MO, MN, MD, IL, IA, FL, NY, MI, CO, AZ, AR, PA, ME, DE, OH, NH, DC, AL, NC, WV, SC, RI, NJ, MS, MA, CA, WA, VT, IN, GA, VA, OR; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1377877

About Sarah Cressley

Sarah has been a vital member of the WCL Group since joining the team in 2012. She is responsible for a variety of portfolio management and investment tasks, as well as helping clients execute daily transactions, set up on-line access and answer operational questions.

A graduate of Cedar Crest College with a BS degree in business administration and a concentration in finance, Sarah joined Morgan Stanley in 2001. As a portfolio associate with FINRA Series 7, 31 and 66 securities licenses, she is able to execute unsolicited trades.

About David Toribio

David grew up in Bay Shore, NY, and after graduating high school, he enlisted in the U.S. Army, where he dedicated over 21 years of service before retiring. During his time in the Army, David lived and traveled around the world, completing multiple tours in Iraq and Afghanistan. He is a proud graduate of Endicott College. Today, David and his wife, Desiree, reside in Salisbury Township with their three children: David Jr., Abigail, and Daniel. In his free time, he enjoys working with cars and woodworking.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Tony Gist

Tony Gist is a Private Banker and Vice President serving Morgan Stanley Wealth Management offices in Pennsylvania.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Tony began his career in financial services in 2011 and joined Morgan Stanley in 2021. Prior to joining the firm, he held various roles within the Retail Bank industry including Licensed Banker and Branch Manager.
Tony is a graduate of Fairmont State University, where he received a Bachelor of Science with a concentration in Criminal Justice, while also playing football for the Fairmont State Fighting Falcons. He and his family currently reside in York, Pennsylvania.

Outside of the office, he spends time with family whenever possible. He enjoys playing golf, skiing, fishing, watching sports, especially football, and listening to talented musicians across various genres.
NMLS#: 786299
Wealth Management
From Our Team

On the Markets


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Portfolio Insights

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  • IRA Plans
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Working closely with you to guide your wealth and investments through the most challenging market cycles.
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  • Traditional Investments
  • Alternative Investments
  • Impact Investing
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Creating customized financial strategies for the challenges that today’s families face.
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Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
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In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact The WCL Group today.
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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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8Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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9Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)