

The WCL Group at Morgan Stanley

Our Mission Statement
Our Story and Services
WCL also stands for the qualities and services that make us an award-winning team:
--Wide ranging, well-balanced, world-class wealth strategies
--Clear, critical, collaborative and compassionate thinking
--Logical, long-lasting lifestyle and legacy solutions
We Understand the Complexity of Success
Our clients are smart, savvy, successful people who stay active and engaged at every stage of their lives. They count on us to go above and beyond to grow and preserve their wealth, to anticipate and manage their financial risks, and to present them with solutions that consider all the possible ramifications of their decisions.
Many of our clients are focused on their retirement needs, both current and future. Turning a lifetime of savings into a lifetime of sustainable income for people who are living longer, healthier, and more active lives means attending to a wide range of issues simultaneously. With every situation, we take several steps back to ensure our strategies are based on a broad and thorough understanding of our clients' circumstances.
We also keep a close eye on the complex links between the personal and business finances of our clients. Whether they wish to diversify a concentrated equity position, access liquidity, craft a strategic estate plan to maximize retirement benefits, grow a business, or realize its value through a succession strategy or sale, we examine all of the alternatives in light of both business and personal objectives, placing an emphasis on risk management protection.
We serve an exceptional group of people who have entrusted us with their personal finances. Let us show you how.
- Financial PlanningFootnote1
- Alternative InvestmentsFootnote2
- Retirement PlanningFootnote3
- Sustainable InvestingFootnote4
- LGBT+ Planning ServicesFootnote5
- Trust ServicesFootnote6
- Estate Planning StrategiesFootnote7
- Cash Management and Lending ProductsFootnote8
- Professional Portfolio ManagementFootnote9
- Business Succession PlanningFootnote10

Bloom Where You're Planted

Although we serve clients all over the US, our team is rooted deeply in the Allentown, Pennsylvania community. We strongly believe in giving back and are proud volunteers of organizations and cultural activities that contribute to our community's vibrancy and vitality. Here are some of the places where we have individually contributed our time and resources, both past and present:
Greater Lehigh Valley Chamber of Commerce
- Chair, Board of Governors
- Executive Committee
- Chair and Board Member of LGBTQ Business Council
Via of the Lehigh Valley
- Chair, Via Foundation
- Member, Board of Directors
Georgetown University Alumni Admission Program - Member
Whitehall High School - Volunteer Coach, Varsity Girls' Basketball
Zephyr Pride Foundation - Board Member
The Literacy Center - Board Member
Moravian Academy - Endowment & investment Committees
Saucon Valley Country Club
- Board of Governors
- Chair, American Junior Golf Association Tournament
The Hillside School - Board member & Treasurer
Asbury Methodist Permanent Endowment Fund - Board of Trustees
Bethlehem YMCA - Board of Directors
South Parkland Youth Association - Youth basketball Coach
JDRF of Eastern PA - Board Member
Wildlands Conservancy - Board Member
Valley Youth House - Lehigh Valley Board of Governors
Hokendauqua Park & Playground Association - Youth Basketball Coach
Lehigh Valley Senior All-Star Basketball Classic - Committee Member
Girl Scouts of Eastern PA (Take the Lead Event Committee) - Co-Chair
Location
Meet The WCL Group
About Douglas Woolley
As a Portfolio Management Director and Alternative Investments Director, Doug applies a disciplined approach to portfolio management that strives to maximize predictability and optimize desired outcomes. As a Workplace Advisor for Equity Compensation, he helps executives align their equity compensation with their broader financial goals. With every client, he aims to preserve and grow their wealth, connecting them with the resources they need when they need them.
Doug earned a place in Morgan Stanley’s prestigious President’s Club in 2010, and has consistently maintained that status every year except one. The appointment recognizes Doug’s consistent creativity and excellence in providing a wide range of investment products and wealth management services to his clients. From 2014 to 2017, Doug was a member of the Morgan Stanley Financial Advisor Advisory Council, working closely with senior management to discuss the most important issues affecting our industry.
Prior to joining Morgan Stanley in January 2008, Doug served as a Senior Vice President at Merrill Lynch for nearly 15 years. He also worked as an analyst at Butcher and Singer. This long history of hands-on experience in investment banking and wealth management has provided him with strong experience and knowledge in navigating today’s complex markets.
Doug earned a BA in economics, with a minor in international relations, from Lehigh University. He holds Series 7,63,65, and 31 licenses, as well as Life and Health Insurance licenses. Doug and his wife Liz live in Bethlehem PA, where they’ve raised three sons.
NMLS#: 1411239
About Steven Cwienkala
Steve’s client-focused process and outstanding service has earned him national recognition by Forbes as one of the “Best-in-State Wealth Advisors for Pennsylvania” in 2019-2024. A CERTIFIED FINANCIAL PLANNER™ since 2016, Steve assists high net worth families and business owners in planning for their financial future, using a financial planning approach for developing risk adjusted strategies.
Steve enjoys helping families create a multi-generational approach to wealth management. Working together, they strive to navigate turbulent markets and handle life transitions, such as retirement or sale of a business, that may impact a client’s circumstances, financial needs and plans for the future.
Prior to joining Morgan Stanley, Steve was a Financial Advisor at Merrill Lynch, where he was recognized as Rookie Financial Advisor of the Year for Eastern Pennsylvania in 1997. Previously, he was a Major Accounts Executive at Xerox Corporation, where he developed sophisticated financing solutions for some of Lehigh Valley’s most prestigious firms.
Steve earned a BS degree in business administration from Shippensburg University. He holds his Series 7, 63 and 65 licenses, along with Life and Health Insurance licenses. In 2006, he earned the designation of Chartered Retirement Planning Counselor℠ (CRPC®).
Originally from Chicago IL, Steve and his wife Tammy currently reside in west end Allentown. They have two grown children.
2019, 2020, 2021, 2022, 2023, 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2019-2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
NMLS#: 1377857
About Mary Lisicky
Mary’s first step with new clients is to develop communication and trust. She wants to know her clients’ goals and financial fears. Next, she develops a customized financial plan on how to approach a client’s finances and where to focus attention. No one's life is without change, so she reviews financial plans with her clients on a regular basis. This helps her provide personalized, value-driven advice regarding investments and other financial decisions.
In 2019, Mary was honored to be included on Forbes' "2019 Best-in-State Next-Gen Advisors" list, recognizing Financial Advisors who embody professionalism, dedication, and exceptional service to their clients. Mary earned a BS in Finance from Georgetown University's McDonough School of Business, where she was also a 4-year member of their women's basketball team.
When she’s not working at the job she loves, she is at home with her lovely wife, Amber, and their two daughters, Edith and Eleanor. She is also a big fan of sports. She especially loves playing and watching basketball and golfing.
NMLS#: 1377877
About Sarah Cressley
A graduate of Cedar Crest College with a BS degree in business administration and a concentration in finance, Sarah joined Morgan Stanley in 2001. As a portfolio associate with FINRA Series 7, 31 and 66 securities licenses, she is able to execute unsolicited trades.
About David Toribio

Contact Douglas Woolley

Contact Steven Cwienkala

Contact Mary Lisicky
The Power of Partnerships
About Tony Gist
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Tony began his career in financial services in 2011 and joined Morgan Stanley in 2021. Prior to joining the firm, he held various roles within the Retail Bank industry including Licensed Banker and Branch Manager.
Tony is a graduate of Fairmont State University, where he received a Bachelor of Science with a concentration in Criminal Justice, while also playing football for the Fairmont State Fighting Falcons. He and his family currently reside in York, Pennsylvania.
Outside of the office, he spends time with family whenever possible. He enjoys playing golf, skiing, fishing, watching sports, especially football, and listening to talented musicians across various genres.
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Mosaic
Financial Wellness
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
4The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
6Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
8Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
9Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
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Awards Disclosures