

The North Bay Group at Morgan Stanley
Direct:
(415) 482-1505(415) 482-1505
Toll-Free:
(800) 505-1220(800) 505-1220

Our Mission Statement
At The North Bay Group, our mission is to serve as excellent stewards of your wealth. We seek to accomplish this objective by creating a comprehensive financial plan and a disciplined investment portfolio designed expressly for you -- and to keep that plan on track to help you achieve your goals. In pursuit of this mission, we firmly uphold the highest standards of integrity and professionalism with every decision we make.
About the North Bay Group
The North Bay Group is a highly experienced team that strives to help individuals and small business owners achieve financial independence. We believe when investors achieve financial independence, they can afford to live the lives they want and create the legacy they desire.
To achieve that objective, we listen attentively to your needs and concerns, provide thoughtful, strategically sound advice, and manage wealth prudently. We place as much importance on protecting your wealth as we do on growing it over time for you and future generations.
To achieve that objective, we listen attentively to your needs and concerns, provide thoughtful, strategically sound advice, and manage wealth prudently. We place as much importance on protecting your wealth as we do on growing it over time for you and future generations.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Location
1101 Fifth Avenue
Suite 275
San Rafael, CA 94901
US
Direct:
(415) 482-1505(415) 482-1505
Toll-Free:
(800) 505-1220(800) 505-1220
Meet The North Bay Group
About Catheryne Diprete
Catheryne is a Certified Financial Planner® and a Certified Investment Management Analyst CIMA®. Catheryne also holds a Bachelor of Science in Economics from Cornell University and two Master’s degrees, one in Business Administration, another in Taxation. She has more than three decades of experience in finance.
Prior to joining a predecessor firm of Morgan Stanley’s in 2002, she worked 13 years in Finance and Accounting for a Fortune 500 company (Hewlett-Packard) and spent one of those years working for the company in France. In effect, she offers experience and expertise as a seasoned financial advisor and as a former multi-national finance manager.
When she isn’t serving the needs of her clients, Catheryne enjoys swimming, wake surfing, and other water sports in the San Francisco Bay area. She swam the length of Lake Tahoe in 2007 and across the English Channel in 2009. She is a member of the Rotary Club of Ignacio and she and her husband foster dogs for Guide Dogs for the Blind. Catheryne has been happily married for over 20 years and has three stepchildren.
Prior to joining a predecessor firm of Morgan Stanley’s in 2002, she worked 13 years in Finance and Accounting for a Fortune 500 company (Hewlett-Packard) and spent one of those years working for the company in France. In effect, she offers experience and expertise as a seasoned financial advisor and as a former multi-national finance manager.
When she isn’t serving the needs of her clients, Catheryne enjoys swimming, wake surfing, and other water sports in the San Francisco Bay area. She swam the length of Lake Tahoe in 2007 and across the English Channel in 2009. She is a member of the Rotary Club of Ignacio and she and her husband foster dogs for Guide Dogs for the Blind. Catheryne has been happily married for over 20 years and has three stepchildren.
Securities Agent: NM, NJ, HI, AR, OR, MI, MA, AK, VA, NC, ME, GA, MT, AZ, WA, KS, TX, MO, MD, FL, NV, IN, CO, AL, KY, CA, WI, NY; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1282458
CA Insurance License #: 0D89946
NMLS#: 1282458
CA Insurance License #: 0D89946
About Sara Farner
Sara Farner, CFP® is a First Vice President at Morgan Stanley with over 20 years of experience in the securities industry. Sara began her career at Prager, McCarthy and Sealy, a municipal bond underwriting firm in San Francisco. She left Prager to work at Lazard’s west coast office which handled mergers and acquisitions for the tech, telecom and media sectors. Sara joined Morgan Stanley in 2000.
Sara is a graduate of Cal Poly San Luis Obispo, earned a Master’s Degree in Industrial/Organizational Psychology from Golden Gate University, as well as a degree from the California Culinary Academy in San Francisco.
Sara currently resides in Moraga with her two boys. Sara is involved with giving back to the community through the Junior League of San Francisco, Moraga Education Foundation and the Assistance League of Diablo Valley.
Everyone’s economic and life situation is unique, and she keeps that in mind when providing financial advice. Sara believes that personalized services are essential when matching clients with the right financial products and services. As a Financial Advisor, Sara is dedicated to learning about your personal goals. Together you will use them to build a financial plan focused on your specific needs.
Sara is a graduate of Cal Poly San Luis Obispo, earned a Master’s Degree in Industrial/Organizational Psychology from Golden Gate University, as well as a degree from the California Culinary Academy in San Francisco.
Sara currently resides in Moraga with her two boys. Sara is involved with giving back to the community through the Junior League of San Francisco, Moraga Education Foundation and the Assistance League of Diablo Valley.
Everyone’s economic and life situation is unique, and she keeps that in mind when providing financial advice. Sara believes that personalized services are essential when matching clients with the right financial products and services. As a Financial Advisor, Sara is dedicated to learning about your personal goals. Together you will use them to build a financial plan focused on your specific needs.
Securities Agent: VA, NV, NC, MO, ME, MD, KY, ID, WA, MI, CA, WI, CO, NM, HI, MT, MA, KS, FL, OR, NY, GA, TX, AK, PA, IL, AZ, AL; General Securities Representative; Investment Advisor Representative
NMLS#: 1285225
NMLS#: 1285225
About Jyoti Sharma
Jyoti Sharma brings a holistic perspective to financial planning, encompassing a 360-degree view of all aspects of a client’s financial life, to help formulate a customized, values-based strategy and guide each client toward confident, educated decisions. Based in our Pleasanton office, Jyoti frequently works with key employees and executives in the technology sector, and is fluent in the complex language of equity compensation and stock options. She also has a wide range of experience in working with women facing transitional situations.
Since 2006, Jyoti has earned clients’ trust though close collaboration with them on investments, tax harvesting, estate planning strategies, life insurance and long-term care, in coordination with their attorneys and tax advisors as needed.
Jyoti earned a B.S. in Business, magna cum laude, from CSU East Bay. She and her husband Jai Kumar, a tech executive, have two children: Ayushi, a Plastic Surgery Resident and Karan, a data scientist. An avid traveler, Jyoti also loves bicycling and cooking world cuisines. She is an active supporter of the nonprofit organization Narika and Blackhawk Community Cares Foundation.
Since 2006, Jyoti has earned clients’ trust though close collaboration with them on investments, tax harvesting, estate planning strategies, life insurance and long-term care, in coordination with their attorneys and tax advisors as needed.
Jyoti earned a B.S. in Business, magna cum laude, from CSU East Bay. She and her husband Jai Kumar, a tech executive, have two children: Ayushi, a Plastic Surgery Resident and Karan, a data scientist. An avid traveler, Jyoti also loves bicycling and cooking world cuisines. She is an active supporter of the nonprofit organization Narika and Blackhawk Community Cares Foundation.
Securities Agent: ME, FL, AZ, NY, IN, OR, OH, ID, HI, KY, GA, CA, AL, WI, NV, NM, NC, MO, MN, IL, CO, WY, PA, WA, MI, MA, AK, NJ, SD, MT, KS, ND, MD, VA, TX; General Securities Representative; Investment Advisor Representative
NMLS#: 2119647
CA Insurance License #: 0F48494
NMLS#: 2119647
CA Insurance License #: 0F48494
About Cassandra Pate
A Dominican University of California graduate and former retail manager, Cassandra has outstanding communication skills, enjoys problem solving and brings an empathetic outlook to her interactions. She is detail-oriented and strives to be a step ahead of any obstacles that might be encountered in her work. She is deeply committed to delivering the highest level of exceptional client service in a pleasant, easy-going manner every day. She is truly integral to the team in her role as client service associate and has enjoyed working with our clientele since she joined the firm in 2018.
Outside of work, Cassandra’s hobbies include cross-stitching, miniature painting and playing a variety of video games. She enjoys spending time with her husband, Chad, visiting local breweries together and going to the movies. She completed her first half marathon in 2015, which was the Nike Women’s Half Marathon San Francisco and continues to stay active with indoor cycling and strength training.
Outside of work, Cassandra’s hobbies include cross-stitching, miniature painting and playing a variety of video games. She enjoys spending time with her husband, Chad, visiting local breweries together and going to the movies. She completed her first half marathon in 2015, which was the Nike Women’s Half Marathon San Francisco and continues to stay active with indoor cycling and strength training.

Contact Catheryne Diprete

Contact Sara Farner

Contact Jyoti Sharma
The Power of Partnerships
By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships
About Farbod Farman
Farbod Farman is an Associate Private Banker serving Morgan Stanley Wealth Management offices in California.
Associate Private Bankers partner with Private Bankers and Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Farbod began his career in financial services in 2015, and joined Morgan Stanley in 2022 as an Associate Private Banker. Prior to joining the firm, he was an Associate Banker at Citi Private Bank. He also served as a Brokerage Associate at Wells Fargo.
Farbod is a graduate of the Hawaii Pacific University, where he received a Bachelor of Science in Business Administration with a concentration in International Business, and Missouri State University – West Plains, where he received his Associate in Arts degree in General Studies. He lives in San Rafael, California with his spouse. Outside of the office, Farbod enjoys working out, playing video games, watching movies, spending time with his family, volunteering and traveling. Farbod played basketball in college in the US, and for the Iranian National Team and represented them in many international tournaments including Asian Championship Cup and the World Cup.
Associate Private Bankers partner with Private Bankers and Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Farbod began his career in financial services in 2015, and joined Morgan Stanley in 2022 as an Associate Private Banker. Prior to joining the firm, he was an Associate Banker at Citi Private Bank. He also served as a Brokerage Associate at Wells Fargo.
Farbod is a graduate of the Hawaii Pacific University, where he received a Bachelor of Science in Business Administration with a concentration in International Business, and Missouri State University – West Plains, where he received his Associate in Arts degree in General Studies. He lives in San Rafael, California with his spouse. Outside of the office, Farbod enjoys working out, playing video games, watching movies, spending time with his family, volunteering and traveling. Farbod played basketball in college in the US, and for the Iranian National Team and represented them in many international tournaments including Asian Championship Cup and the World Cup.
NMLS#: 1619986
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Ready to start a conversation? Contact The North Bay Group today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)